Bored of Black? All the Chicest Londoners I Know Are Wearing These Colour Trends in 2025

Think of London and I can almost guarantee, the first thoughts to enter your mind are rarely colours. Let’s face it—the weather in the UK can be a little dreary and given that that’s not not always be synonymous with brights and pastels, many of us often lean on the same ‘classic formula of a black, white and grey palette. Don’t get me wrong, there is nothing wrong with our tried and tested favourites (and black will never go out of style), but when it comes to fashion that really excites, often the key is introducing a little more colour to our repertoire.

Take a quick look through the 2025 runways and you’ll find a rich spectrum of hues that go to prove the exact theory that the next 12 months will not be defined by prints or micro trends, but largely by colours. And, coming off the back of 2024, the year that chocolate browns and hot reds set the style tone, it makes total sense that designers would continue to champion colours that make the wearer stand out from the crowd.

So which colour trends are Londoners most drawn to in 2025? Well the truth is a mixed bag, but never straying too far away from the uniform palette that has served us so well for years. In short, don’t expect any neons, metallics or lurid brights, right now women in the capital are elevating their wardrobes with a mixture of deep jewel tones, fresh pastels and one or two reoccurring staples. Wondering how to do the same? Keep scrolling to see the five London-based fashion colour trends you need to bookmark for 2025. They’re far more exciting than black

1. COOL SANDS

Style Notes: If the quiet luxury aesthetic taught us anything, its that the secret to looking rich is often a camel coat. With so many beige coats, jackets and trenches on the market, it’s likely you have one in your wardrobe already, but if you don’t, there is a slightly lighter shade to consider that does exactly the same thing. Cool-toned sand shades will always be associated with glamour, and this spring alternative to warm mid-browns covers every trend from transitional jackets, to high summer khaki and autumnal neutrals.

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Loro Piana

Parksville Cashmere Sweater

2. BUTTER YELLOW

Style Notes: Before you balk at the idea of twee pastels, you don’t have to settle for girly pinks or saccharine blues, buttermilk yellows are as close to a neutral as you can get without straying into sandy beige. “Butter yellows” are an all emcompassing option, ranging from punchy, golden buttercup to lightly whisked, creamy yellows (a favourite of the street style set). Take Jil Sander and. Toteme for example, as both of these masters of minimalism have used this delicious shade across knits, coats, dresses and even shoes, for an inviting palette that makes the mouth water.

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3. LUXE AUBERGINE

Style Notes: Despite the clear reign of cocoa brown over A/W ’24, deep burgundies and purples also quietly surfaced last autumn, and we haven’t seen the last of them yet. As the weather gets warmer, I predict chocolate will be replaced with by black cherry—deep plum and glossy aubergines tones that were popular at Bottega Veneta, Saint Laurent, and Victoria Beckham. Not only is it perfect for cold-weather layers like knit dresses, but it’s also a sleek alternative to black leather (and that goes for your accessories too).

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4. INKY INDIGO

Style Notes: Sometimes a micro trend is all we need to kickstart something bigger that resonates with shoppers, and with Londoners swapping out acid and stonewash jeans in favour of indigo, suddenly deep blues are cropping up again, ready to be a lasting addition to our wardrobes. There’s something undeniably chic about this deep, dark hue and just how well it pairs with just about every other colour (and seriously try it, it really works), so consider this one of the smartest investments on the list—it’s destined to be a hardworking hero.

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5. SOFT GREY

Style Notes: Pinstripes! Pencil skirts! Slingbacks! Suiting! Boardroom energy has been sweeping the runways and street style over the last year, and it may well be this executive dress code we have to thank for the rise and rise of fifty shades of grey. Although there were moments of slate and charcoal popping up in collections, it’s soft, mist greys that we’re most excited to see at the start of the year. Think of it as the relaxed, springier sister of ash, worn most effectively as a pop of colour set against grounding black for maximum CEO vibes.