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I’m a Shopping Expert—I’m Convinced This High-Street Brand Will Even Win Over Designer Devotees

It was on one of my weekly scrolls through the new-in sections that I stumbled across a dress so beautiful I had to share it straight away. Elegant, drop-waisted, in the perfect shade of blush pink and under £80? (It’s now £55 on sale!). I was immediately on board, but the only thing that could guarantee a sale would be a successful try-on. Reader, you may be surprised to learn that the dress wasn’t a premium find; it was, in fact, a hidden gem from high-street brand Abercrombie & Fitch.

If, like me, the first thing that comes to mind when you hear “Abercrombie and Fitch” is sporty-prep, you’ve got some catching up to do. Not only has Abercrombie undergone a particularly fashionable transition as of late, but the quality has significantly improved too. With only the logo tee I bought as a teenager to act as a point of reference, I didn’t know what to expect from “new” Abercrombie, but the results were so good that I immediately pitched a story to share with you about just how impressed I am.

The Knit Drop-Waist Maxi Dress (£55) is currently on sale in the pink and black colourways.



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