I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the Price

Confession time: I might have broken my no-buy rule for January. Yes, I promised myself I wouldn’t splurge this month, but honestly, how could I resist when H&M’s latest drop was full of pieces that looked like they came straight off the runway? Over the last few months, I’ve picked up on the retailer’s newfound design team that’s been making swoon-worthy pieces and jaw-dropping styling choices that end up making the brand’s $10 T-shirts feel like they’re actually worth $100.

From sleek, tailored blazers to simple, elevated basics, I couldn’t help myself. I tried (I really did) to stick to my goal of not shopping, but H&M’s affordable pieces had me second-guessing my self-control. There’s also a slew of suede pieces and ultra-trendy footwear, which, naturally, made my credit card suffer this month. Oops!