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AI startup Friend spent more than M on all those subway ads | TechCrunch

AI startup Friend spent more than $1M on all those subway ads | TechCrunch

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If you’ve been on the New York City subway recently, you’ve probably seen stark white ads promoting a wearable AI device called Friend.

CEO Avi Schiffman told Adweek that the company spent more than $1 million on a campaign with more than 11,000 cards on subway cars, 1,000 platform posters, and 130 urban panels. Some stations, like West 4th Street, are completely dominated by Friend ads.

“This is the world’s first major AI campaign,” Schiffman said. (There have been other AI ads of questionable effectiveness, but perhaps not a print campaign of this scale.) He described it as “a huge gamble,” adding, “I don’t have much money left.”

Friend’s $129 device has been controversial, with Wired writers recently criticizing its constant surveillance and declaring, “I Hate My Friend.” Similarly, some Friend ads have been vandalized with messages calling it “surveillance capitalism” and urging spectators to “get real friends.”

Schiffman said he’s well aware that “people in New York hate AI … probably more than anywhere else in the country,” so he deliberately bought ads with lots of white space “so that they would socially comment on the topic.”

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Despite what influencers may say, you don’t need to spend $99.99 on Dyson’s HushJet Mini Cool or $149.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.

At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.

A look at the back of the JisuLife Life10 S hand fan.

On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.

The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.

A close-up of JisuLife Life10 S fan’s power button on the front.

A single button cycles through the fan’s five different speed settings.

When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.

A close-up of the basic LCD display on the front of the JisuLife Life10 S fan.

The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.

Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.

What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.

I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.

I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.

After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.

Photography by Andrew Liszewski / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping">You don’t need to splurge on an expensive handheld fan to beat the heatDespite what influencers may say, you don’t need to spend .99 on Dyson’s HushJet Mini Cool or 9.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN each (or .99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to 0 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.A single button cycles through the fan’s five different speed settings.When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at it was a splurge. But having used both Dyson’s personal fan and JisuLife’s alternative, I only reach for the latter when braving the world without AC.The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending 0 to find out.I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.Photography by Andrew Liszewski / The VergeFollow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Andrew LiszewskiCloseAndrew LiszewskiPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Andrew LiszewskiDealsCloseDealsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DealsGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsHands-onCloseHands-onPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Hands-onReviewsCloseReviewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ReviewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechVerge ShoppingCloseVerge ShoppingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Verge Shopping#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping

Dyson’s HushJet Mini Cool or $149.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.

At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.

A look at the back of the JisuLife Life10 S hand fan.

On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.

The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.

A close-up of JisuLife Life10 S fan’s power button on the front.

A single button cycles through the fan’s five different speed settings.

When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.

A close-up of the basic LCD display on the front of the JisuLife Life10 S fan.

The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.

Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.

What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.

I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.

I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.

After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.

Photography by Andrew Liszewski / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.

#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping">You don’t need to splurge on an expensive handheld fan to beat the heat

Despite what influencers may say, you don’t need to spend $99.99 on Dyson’s HushJet Mini Cool or $149.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.

At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.

A look at the back of the JisuLife Life10 S hand fan.

On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.

The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.

A close-up of JisuLife Life10 S fan’s power button on the front.

A single button cycles through the fan’s five different speed settings.

When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.

A close-up of the basic LCD display on the front of the JisuLife Life10 S fan.

The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.

Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.

What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.

I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.

I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.

After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.

Photography by Andrew Liszewski / The Verge

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping
Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments.

The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million.

That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.

“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis">Lyft and Baidu enter London’s robotaxi battleground as testing begins | TechCrunch Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments. The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about 7 million. That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis. London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later. Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval. For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight. When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis. “As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis

acquired in 2025 for about $197 million.

That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.

“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis">Lyft and Baidu enter London’s robotaxi battleground as testing begins | TechCrunch

Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments.

The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million.

That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.

London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.

Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.

For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.

When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.

“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis
reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple.

Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period.

Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease.

Eligible Devices, Exclusions, and Changes for Buyers

Apple Planning to Launch a New Upgrade Leasing Program Next Week According to reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple. Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period. Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease. Eligible Devices, Exclusions, and Changes for Buyers Image: Onur Binay The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases. Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront. #Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple
Image: Onur Binay

The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases.

Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront.

#Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple">Apple Planning to Launch a New Upgrade Leasing Program Next Week According to reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple. Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period. Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease. Eligible Devices, Exclusions, and Changes for Buyers Image: Onur Binay The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases. Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront. #Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple

, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple.

Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period.

Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease.

Eligible Devices, Exclusions, and Changes for Buyers

Apple Planning to Launch a New Upgrade Leasing Program Next Week According to reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple. Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period. Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease. Eligible Devices, Exclusions, and Changes for Buyers Image: Onur Binay The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases. Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront. #Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple
Image: Onur Binay

The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases.

Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront.

#Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple">Apple Planning to Launch a New Upgrade Leasing Program Next Week

According to reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple.

Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period.

Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease.

Eligible Devices, Exclusions, and Changes for Buyers

Apple Planning to Launch a New Upgrade Leasing Program Next Week According to reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple. Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period. Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease. Eligible Devices, Exclusions, and Changes for Buyers Image: Onur Binay The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases. Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront. #Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple
Image: Onur Binay

The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases.

Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront.

#Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple

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