With each passing season, plenty of fashion trends come and go that are tricky to wear (or even wrap our heads around), to say the least. But color trends are different—even the most unusual color trends can be wearable if it’s the right piece. Color trends are accessible and universal. A few years ago, I was traveling back from London and the airline’s gate agent who was checking passports asked me what that spring’s big color trend was going to be after she asked why I was there (it was for fashion-related work). I felt like I was being quizzed and also like she genuinely wanted to know (for the record, my answer was yellow).
But back to fall 2024. The coming season will be a good one if you like to wear chocolate brown, olive green, oxblood, and ballet pink. Three great retailers to purchase these color trends from are none other than J.Crew, Zara, and H&M. Keep scrolling to shop my picks from each in all of the biggest F/W ’24 color trends.
Chocolate Brown
J.Crew
Fitted Knit Mockneck Dress With Poplin Skirt in Dark Fudge
I’m so pleased that this is under $100.
J.Crew
Cashmere Shrunken V-Neck Sweater in Hthr Chocolate
I have a hunch that shrunken V-necks are going to be a major sweater trend this fall.
J.Crew
Short Barn Jacket in English Ripstop Cotton in Mossy Brown
If you buy just one jacket this fall, make it a barn jacket.
It’s not a want—it’s a need for me.
Olive Green
Zara
Smooth Knit Cardigan
I adore the covered buttons.
I need to stop saying I’m going to get a cropped trench and just buy this one.
Oxblood
J.Crew
Quinn Square-Toe Ballet Flats in Leather
Swap your black ballet flats for these.
Ballet Pink
J.Crew
Featherweight Cashmere-Blend Long-Sleeve Polo Shirt
This would look cute tucked in with a belt.
H&M
Flounce-Trimmed Dress
You can’t start wearing this one now.
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