Abercrombie & Fitch Is My New Go-To for Autumn Staples—6 Designer-Looking Pieces I’m Considering

Sponsor Content Created With Abercrombie & Fitch

Ah, the life of a fashion editor—surrounded by clothes yet still somehow struggling to find the perfect pieces for my own wardrobe. Building a capsule collection that stays hardworking and effortlessly stylish year-round is no small feat, especially when I’m also trying to be mindful of budget. Over the years though, I’ve honed my skills in hunting down high-street finds that rival their designer counterparts. I’ve learnt that it’s all in the details—elements like the cut, stitching, tailoring and fabric of an item are a dead giveaway of its quality. Surprisingly, one brand in particular has been standing out to me for all the right reasons: Abercrombie & Fitch. Yes, that Abercrombie & Fitch. The one that’s been quietly mastering the art of crafting clothes that look way more expensive than they actually are.

If you’re a millennial like me, A&F might evoke memories of low-rise jeans and moose-embroidered polos. But the brand has evolved along with our sense of style, and I’ve found myself gravitating towards it, not for nostalgia’s sake but for some key pieces that feel perfectly at home in my current wardrobe lineup. The brand’s denim and trousers stand out, embodying that polished, premium vibe that can be tough to find on the high street. The knitwear? It’s as cosy as it is chic, making it ideal for those in-between days at this time of year when I’m bouncing from work meetings to weekend brunches and wondering what to wear. Each piece feels like it’s been designed with real life in mind—elegant yet practical, timeless yet on-trend.

From the perfect pair of jeans to versatile knitwear, these are the pieces that will carry me through the cooler months and beyond—without completely blowing my budget. I’ve done the heavy lifting for you and curated a list of the 24 pieces I’m seriously considering adding to my own wardrobe. Plus, from 13–16 September you can save up to 25% on your favourite pieces online, and even better, Who What Wear UK readers can use the code AFWHOWHATWEAR for an additional 15% off.*