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I’m 99% Sure That These 10 J.Crew Items Will Go Viral By Summer

Although I am a full-time fashion editor, I’m convinced that one of the main sources of my trend forecasting is my Instagram feed. With the immediacy that social media has brought to trends, anything that hits the runways can be replicated instantly. Thus, as I continually scroll, the trends seem to sneak in subconsciously.

With years of trend predictions under my belt, I can pick through a retailer’s offering fairly quickly and identify the most sought-after (or most likely to sell out) pieces, which is exactly what I set out to do this week at J.Crew. I will say, though, that narrowing the brand’s dreamy summer selection down to just ten that have the potential to go viral was no easy feat. I persevered though, and my picks—an expensive-looking mix of embellished knitwear, vintage-inspired items, and nautical wear—are sure to hit internet fame very soon.



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