Suddenly, All the Chicest People I Know Are Wearing this Elegant Handbag Brand

At Who What Wear, we take pride in identifying the promising emerging brands that are making waves in the fashion zeitgeist. Our team is dedicated to identifying the labels that insiders are talking about, scouring street-style websites, and combing through Instagram daily to curate a list of the pioneers shaping the industry. Recently, one handbag brand, in particular, has captured our attention and earned a coveted spot on the arms of the world’s most stylish women: Liffner.

Liffner was founded in Stockholm in 2012 and was born from a vision of designing handbags that merge refined silhouettes with experimental and eclectic details. “Our bags are beautifully made in Italy from Italian leathers sourced in that same region,” explains founder Paulina Liffner von Sydow. “Pricing is fairly reasonable—which, frankly, isn’t the case across the board in fashion right now—and it’s something we take pride in, as it resonates deeply with our customers.”

What truly sets Liffner apart is its Scandinavian-inspired, effortlessly chic designs that transcend fleeting trends and changing seasons. “Our aesthetic has always embraced minimalism with a creative twist,” Liffner von Sydow says. “We prioritize creating bags that women genuinely desire to wear—and wear frequently.” This dedication to timeless, versatile design has allowed Liffner to carve out a niche in today’s highly competitive accessories market.

Despite Liffner von Sydow’s over ten years of experience in leather goods design, the brand has experienced its most significant surge in interest in the past two years. Liffner von Sydow attributes this rapid growth to a renewed commitment to the brand’s minimalist aesthetic and core values of timelessness and impeccable craftsmanship.

Today, Liffner bags are increasingly seen on the arms of trendsetting editors and style influencers in cosmopolitan cities like London, Paris, L.A., and New York. With such rapid growth in a short time, it’s clear that Liffner is poised to become one of the most sought-after accessory brands of 2025.

Keep reading to discover how the fashion set is styling Liffner’s elegant handbags, and shop the best styles available now.

How fashion people are styling Liffner’s bags

Style Notes: Heading to the office? Grab one of Liffner’s oversize bags and pair it with a work-appropriate outfit, such as wide-leg pants, loafers, and a sweater.