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Photograph: Matthew Korfhage

GreenPan

Frost Slushie Machine

The slushie machine from Belgian-founded wellness brand GreenPan is maybe the only slushie machine I’d describe as being even slightly attractive, or pleasant on a countertop—available in a trendy pistachio color scheme that a 21-year-old co-tester called “cute.” The slush produced by this device also had quite a nice consistency, perhaps due to a tighter auger around the cylinder that roiled the slush a little more. My colleague Martin Cizmar, who also tested this device, was able to recreate a Philly recipe for Italian-style water ice with Meyer lemons, and declared himself an unending fan.

The GreenPan slushed admirably, making a full chamber’s worth of spiked slush in about 25 minutes. This is nowhere near as fast as the XL or the Twist on slushing speeds, alas. The fill chamber is a little shallow, which means you have to pour slowly or you’ll make a mess. If you accidentally leave the handle down, you’ll also make a mess. Some reports online of cracks in the cylinder over use are also reason for pause. But if aesthetics are a prime consideration, this will slush handily. And look a little better while doing it.

  • Photograph: Matthew Korfhage

  • Photograph: Matthew Korfhage

The original Ninja Slushi was quite simply a triumph of industrial design when it arrived in 2024—the machine that managed to bring the cocktail bar or convenience-store slushie to the home kitchen countertop. Among many imitators, Ninja’s original design remained the most user-friendly and reliable until the next-generation Ninjas supplanted it.

I’ve made coconut-lime daiquiris for a family of visiting Brazilians, who joked that they planned to take the machine back with them on the airplane. I’ve entertained a party full of children with the nonalcoholic version of slushie. And I’ve made silly frozen cocktails at home, whether lime Jarritos slushies or tamarind michelada slushies. Everything frozen is better, it turns out. Freezing a cocktail adds fun and removes shame.

But it’s been replaced. I consider the original Slushi a good value model, but it’s no longer the top of the market. The original Slushi doesn’t slush as well on higher-alcohol slushies as the newer XL and Twist, even for ABV below 16 percent. (Really, with an OG Ninja Slushi, the sweet spot is around 10 to 12 percent ABV if you want good consistency.) Milkshakes/soft-serve are not really feasible on the original Ninja either, always either foamy or ice-gritty.

Which is all to say, buy the Slushi when it’s on a good sale at $250 or less—or when it’s updated with a compressor as good as the one on the XL or Twist.

Other Slushie Machines Tested

Ever since Ninja took slushies to the home market, the Amazon directories have filled with newer brands you’ve likely never heard of and whose names sometimes seem subject to a randomizer engine: Inoviva, Chivalz, Vibofrost, Friwest, Aekda, Syintao, Vischic, Ranvaira, Rinvotio, and the list goes on. Most are available at discounts compared to Ninja or other more recognizable brands.

I’ve tested three such brands: Chivalz, Invoviva, and Vibofrost. All three have had one form of reliability issue or another: basic design defects, inconsistency of performance, or simply disappearing from the market.

Chivalz Slushie Machine (no longer in stock): This was previously WIRED’s budget pick, which my co-tester Kat Merck called, without insult, “a quite respectable Ninja Slushi knockoff.” The device arrived with a welcome digital temp readout and a removable back panel that made cleaning easier on the slush chamber. Performance was comparable to the original Ninja, though the user interface was a bit janky. But since last year, the brand’s slushie machines seem to have disappeared, as the brand’s focus moved to air purifiers and humidifiers.

Vibofrost Slushie Machine ($235, sold out after Prime Day): This Vibofrost, like the Chivalz, freezes slushies comparably to the original Ninja Slushi. And like the Chivalz, it has a somewhat irritating child-lock feature, and a timed feature that seems of limited utility. Though it will slush within around 20 to 30 minutes, the oddly designed spout can spray wildly if there’s any liquid in the machine, the drip tray does not attach securely, and it kinda moans like a dying tauntaun while in operation.

Inoviva Slushie Machine for $120: I tested this Inoviva slushie machine twice. The first time, the device registered much louder than competitors, the drip tray arrived stuck to the machine, and the compressor began to fail after a week’s testing. The second time, it was still loud, and the user interface had a difficult-to-navigate locking feature, but freezing was indeed more consistent. The inconsistency in quality control makes this device difficult to recommend. But maybe you’re willing to brave this for a steeply discounted price. The Inoviva also has one terrific feature: The ability to adjust thickness for each drink setting.

My co-tester Kat Merck (on the now-discontinued Chivalz) and I made so very many slushies with each machine, from dairy to nondairy to coffee slushies to straight-up bottles of wine. Specifically, we tested every version of slush that a machine advertised. If Ninja or GreenPan says a machine can make frappés and milkshakes and frozen juices, we made frappés and milkshakes and frozen juices, tinkering where necessary. I froze orange juice and strawberry juice, slushed a bouquet’s worth of rosé, and made slushies from daiquiri to margarita to whiskey Coke. I slushed tamarind micheladas (an excellent idea) and Twisted Tea (a terrible idea).

Image may contain Cutlery Spoon Indoors Interior Design Cup Jar Floor Flooring Cooking Pan and Cookware

Photograph: Kat Merck

I also raced the freezing capabilities of all three machines by pouring a 16-ounce can of delicious Mango Mike’s Harder Lemonade in each, then seeing which machine was fastest. (For the XL, I used a 24-ounce can.) And I made smooth and dense coconut-lime daiquiris with coconut milk, according to Ninja’s recipe, to test how well each machine’s dispenser handled a genuine dense-textured challenge.

How Do Home Slushie Machines Work?

The tech is pretty simple, almost ingeniously so: A beefy cylindrical freezing core in the center of the drink chamber continually cools any liquid in contact with it. It’s encircled by a plastic spiral auger attached to a motor. The auger mixes the drink, keeps it slushing instead of freezing solid, and also pushes the resulting slush toward the dispenser nozzle so you can have some. The resolute simplicity of this design allowed Ninja and others to scale down the commercial slushie maker for home consumers thirsty for frozen treats.

The main requirement is that the frozen beverage have more than 4 percent sugar—or between 3 percent and 16 percent alcohol—in order to lower the freezing point of the resulting concoction and make slushing possible. Some slushie machine vendors recommend percentages more like 15 percent sugar, for perfect consistency. But I often balk at this. Coca-Cola and orange juice are each around 11 percent sugar—so that’s very sweet. Some hero of the internet has made a slush calculator for easy reference.

A minimum of 16 ounces of liquid is required for most 88-ounce home machines, for simple reasons: The liquid needs to be in physical contact with the core in order to slush up and also to keep ice from forming on the central cylinder’s surface. The Slushi XL requires a 24-ounce minimum, because it’s bigger.

Can You Put Diet Soda in a Slushie Machine?

No and yes. Slushies rely on a helpful property of water: Sugar (or salt) dissolved in water lowers its freezing point below 32 degrees Fahrenheit. Why? Solubles like sugar are chaos agents. Sugar molecules move randomly, refuse to dissolve into ice, and interfere with water’s ability to form hydrogen bonds and turn crystalline. Some water molecules freeze, but sugar water doesn’t. Tada! Slush.

If you try to make a slushie out of sugar-free soda, or sugar-free anything, ice crystals will instead form easily. The stainless steel freezing core will ice over and scrape on the auger, and ice cubes or hunks will gather mass in the slushie machine. The cylinder will start to shake, then the machine will clunk, then eventually you’ll probably break your machine: Low-sugar fail-safes on these devices have not been overly reliable, alas. So don’t try this at home!

This doesn’t mean you’re doomed to massive calories if you want to make a slushie. Not every artificial sweetener lowers the freezing point appropriately, but the one that Ninja recommends for diet slushies is allulose, a rare but naturally occurring sugar that’s 70 percent as sweet as basic sugar but is not metabolized effectively by the human digestive system. This means it’s low in calories and doesn’t cause insulin spikes—but as with a lot of indigestibles, note that side effects can include bloating or GI distress for some.

For easiest use in a slushie, buy liquid allulose. Powdered versions also exist, but to use them, you’ll need to make a simple syrup by heating up the powder in water to help it dissolve, then let it cool. If you just try to drop the allulose powder into your machine with some Diet Coke, it might not dissolve, and you might still get ice formation. Or at least, I definitely still got ice formation when I tried this on the OG Ninja, and had to stop my machine.

How Can You Stop Milkshakes From Getting Foamy in a Slushie Machine?

Bet you didn’t expect a lesson in milk proteins today! But here’s the deal: Milk proteins start to separate when agitated. Churning milk is, in fact, how butter gets made. Proteins separate out, and you get butter on the one side and buttermilk on the other. Both are delicious, but neither is wanted in a milkshake.

Image may contain Cream Dessert Food Ice Cream Soft Serve Ice Cream Frozen Yogurt Baby and Person

Photograph: Matthew Korfhage

If you try to make a milkshake in a churning slushie machine using just milk, you’ll eventually start to see the effects of these milk proteins separating out from buttermilk—which will manifest first as an undesirable foaminess. To avoid this, Ninja recommends also adding heavy cream or half-and-half to any milkshake recipe. The higher fat content will keep things smoother.

Note it’s easiest to use fruit syrups, rather than just juice, and add vanillin, or it’ll be a bit boring: The heavy fat tends to overwhelm any subtle fruit flavors. Another deep secret of the tasty milkshake? Salt. Add a tiiiinny pinch; it’ll help bring out flavor. A 16-ounce McDonald’s milkshake has 260 milligrams of sodium—about 1/16th of a teaspoon of table salt, or approximately the amount that fits between your index finger and your thumb.

But temper your expectations here. None of the slushie machines we tested made a texture comparable to a classic milkshake. On most machines, which don’t have compressors as powerful as the new-model Ninjas that are now our top picks, the texture is often a little ice-gritty and not as richly textured or integrated as the milkshake you’ll get from your local burger joint, let alone the soft serve from the famously broken ice cream machines at McDonald’s. Slushie machines also can’t handle chunks of frozen fruit, often the best part of a milkshake.

On the newer Ninjas, with their more powerful freezing power, I was able to get the smoothness and freeze I wanted. But because most recipes call for a high-fat mix of 2:1 milk and heavy cream in order ot avoid churning foam and butter, the results still weren’t quite a light milkshake. It was more like a dense, rich, quite tasty soft serve.

Now, do I like being able to make 20-minute soft-serve in my home? From milk and heavy cream and sugar and a dash of vanilla? Heck yes, I do.

#Ninja #Quietly #Drastically #Improved #Slushie #Machineskitchen,shopping,household,food and drink,amazon"> Ninja Quietly but Drastically Improved Its Slushie MachinesOther Slushie Machines I LikedPhotograph: Matthew KorfhageGreenPanFrost Slushie MachineThe slushie machine from Belgian-founded wellness brand GreenPan is maybe the only slushie machine I’d describe as being even slightly attractive, or pleasant on a countertop—available in a trendy pistachio color scheme that a 21-year-old co-tester called “cute.” The slush produced by this device also had quite a nice consistency, perhaps due to a tighter auger around the cylinder that roiled the slush a little more. My colleague Martin Cizmar, who also tested this device, was able to recreate a Philly recipe for Italian-style water ice with Meyer lemons, and declared himself an unending fan.The GreenPan slushed admirably, making a full chamber’s worth of spiked slush in about 25 minutes. This is nowhere near as fast as the XL or the Twist on slushing speeds, alas. The fill chamber is a little shallow, which means you have to pour slowly or you’ll make a mess. If you accidentally leave the handle down, you’ll also make a mess. Some reports online of cracks in the cylinder over use are also reason for pause. But if aesthetics are a prime consideration, this will slush handily. And look a little better while doing it.Photograph: Matthew KorfhagePhotograph: Matthew KorfhageThe original Ninja Slushi was quite simply a triumph of industrial design when it arrived in 2024—the machine that managed to bring the cocktail bar or convenience-store slushie to the home kitchen countertop. Among many imitators, Ninja’s original design remained the most user-friendly and reliable until the next-generation Ninjas supplanted it.I’ve made coconut-lime daiquiris for a family of visiting Brazilians, who joked that they planned to take the machine back with them on the airplane. I’ve entertained a party full of children with the nonalcoholic version of slushie. And I’ve made silly frozen cocktails at home, whether lime Jarritos slushies or tamarind michelada slushies. Everything frozen is better, it turns out. Freezing a cocktail adds fun and removes shame.But it’s been replaced. I consider the original Slushi a good value model, but it’s no longer the top of the market. The original Slushi doesn’t slush as well on higher-alcohol slushies as the newer XL and Twist, even for ABV below 16 percent. (Really, with an OG Ninja Slushi, the sweet spot is around 10 to 12 percent ABV if you want good consistency.) Milkshakes/soft-serve are not really feasible on the original Ninja either, always either foamy or ice-gritty.Which is all to say, buy the Slushi when it’s on a good sale at 0 or less—or when it’s updated with a compressor as good as the one on the XL or Twist.Other Slushie Machines TestedEver since Ninja took slushies to the home market, the Amazon directories have filled with newer brands you’ve likely never heard of and whose names sometimes seem subject to a randomizer engine: Inoviva, Chivalz, Vibofrost, Friwest, Aekda, Syintao, Vischic, Ranvaira, Rinvotio, and the list goes on. Most are available at discounts compared to Ninja or other more recognizable brands.I’ve tested three such brands: Chivalz, Invoviva, and Vibofrost. All three have had one form of reliability issue or another: basic design defects, inconsistency of performance, or simply disappearing from the market.Chivalz Slushie Machine (no longer in stock): This was previously WIRED’s budget pick, which my co-tester Kat Merck called, without insult, “a quite respectable Ninja Slushi knockoff.” The device arrived with a welcome digital temp readout and a removable back panel that made cleaning easier on the slush chamber. Performance was comparable to the original Ninja, though the user interface was a bit janky. But since last year, the brand’s slushie machines seem to have disappeared, as the brand’s focus moved to air purifiers and humidifiers.Vibofrost Slushie Machine (5, sold out after Prime Day): This Vibofrost, like the Chivalz, freezes slushies comparably to the original Ninja Slushi. And like the Chivalz, it has a somewhat irritating child-lock feature, and a timed feature that seems of limited utility. Though it will slush within around 20 to 30 minutes, the oddly designed spout can spray wildly if there’s any liquid in the machine, the drip tray does not attach securely, and it kinda moans like a dying tauntaun while in operation.Inoviva Slushie Machine for 0: I tested this Inoviva slushie machine twice. The first time, the device registered much louder than competitors, the drip tray arrived stuck to the machine, and the compressor began to fail after a week’s testing. The second time, it was still loud, and the user interface had a difficult-to-navigate locking feature, but freezing was indeed more consistent. The inconsistency in quality control makes this device difficult to recommend. But maybe you’re willing to brave this for a steeply discounted price. The Inoviva also has one terrific feature: The ability to adjust thickness for each drink setting.AccordionItemContainerButtonMy co-tester Kat Merck (on the now-discontinued Chivalz) and I made so very many slushies with each machine, from dairy to nondairy to coffee slushies to straight-up bottles of wine. Specifically, we tested every version of slush that a machine advertised. If Ninja or GreenPan says a machine can make frappés and milkshakes and frozen juices, we made frappés and milkshakes and frozen juices, tinkering where necessary. I froze orange juice and strawberry juice, slushed a bouquet’s worth of rosé, and made slushies from daiquiri to margarita to whiskey Coke. I slushed tamarind micheladas (an excellent idea) and Twisted Tea (a terrible idea).Photograph: Kat MerckI also raced the freezing capabilities of all three machines by pouring a 16-ounce can of delicious Mango Mike’s Harder Lemonade in each, then seeing which machine was fastest. (For the XL, I used a 24-ounce can.) And I made smooth and dense coconut-lime daiquiris with coconut milk, according to Ninja’s recipe, to test how well each machine’s dispenser handled a genuine dense-textured challenge.How Do Home Slushie Machines Work?AccordionItemContainerButtonThe tech is pretty simple, almost ingeniously so: A beefy cylindrical freezing core in the center of the drink chamber continually cools any liquid in contact with it. It’s encircled by a plastic spiral auger attached to a motor. The auger mixes the drink, keeps it slushing instead of freezing solid, and also pushes the resulting slush toward the dispenser nozzle so you can have some. The resolute simplicity of this design allowed Ninja and others to scale down the commercial slushie maker for home consumers thirsty for frozen treats.The main requirement is that the frozen beverage have more than 4 percent sugar—or between 3 percent and 16 percent alcohol—in order to lower the freezing point of the resulting concoction and make slushing possible. Some slushie machine vendors recommend percentages more like 15 percent sugar, for perfect consistency. But I often balk at this. Coca-Cola and orange juice are each around 11 percent sugar—so that’s very sweet. Some hero of the internet has made a slush calculator for easy reference.A minimum of 16 ounces of liquid is required for most 88-ounce home machines, for simple reasons: The liquid needs to be in physical contact with the core in order to slush up and also to keep ice from forming on the central cylinder’s surface. The Slushi XL requires a 24-ounce minimum, because it’s bigger.Can You Put Diet Soda in a Slushie Machine?AccordionItemContainerButtonNo and yes. Slushies rely on a helpful property of water: Sugar (or salt) dissolved in water lowers its freezing point below 32 degrees Fahrenheit. Why? Solubles like sugar are chaos agents. Sugar molecules move randomly, refuse to dissolve into ice, and interfere with water’s ability to form hydrogen bonds and turn crystalline. Some water molecules freeze, but sugar water doesn’t. Tada! Slush.If you try to make a slushie out of sugar-free soda, or sugar-free anything, ice crystals will instead form easily. The stainless steel freezing core will ice over and scrape on the auger, and ice cubes or hunks will gather mass in the slushie machine. The cylinder will start to shake, then the machine will clunk, then eventually you’ll probably break your machine: Low-sugar fail-safes on these devices have not been overly reliable, alas. So don’t try this at home!This doesn’t mean you’re doomed to massive calories if you want to make a slushie. Not every artificial sweetener lowers the freezing point appropriately, but the one that Ninja recommends for diet slushies is allulose, a rare but naturally occurring sugar that’s 70 percent as sweet as basic sugar but is not metabolized effectively by the human digestive system. This means it’s low in calories and doesn’t cause insulin spikes—but as with a lot of indigestibles, note that side effects can include bloating or GI distress for some.For easiest use in a slushie, buy liquid allulose. Powdered versions also exist, but to use them, you’ll need to make a simple syrup by heating up the powder in water to help it dissolve, then let it cool. If you just try to drop the allulose powder into your machine with some Diet Coke, it might not dissolve, and you might still get ice formation. Or at least, I definitely still got ice formation when I tried this on the OG Ninja, and had to stop my machine.How Can You Stop Milkshakes From Getting Foamy in a Slushie Machine?AccordionItemContainerButtonBet you didn’t expect a lesson in milk proteins today! But here’s the deal: Milk proteins start to separate when agitated. Churning milk is, in fact, how butter gets made. Proteins separate out, and you get butter on the one side and buttermilk on the other. Both are delicious, but neither is wanted in a milkshake.Photograph: Matthew KorfhageIf you try to make a milkshake in a churning slushie machine using just milk, you’ll eventually start to see the effects of these milk proteins separating out from buttermilk—which will manifest first as an undesirable foaminess. To avoid this, Ninja recommends also adding heavy cream or half-and-half to any milkshake recipe. The higher fat content will keep things smoother.Note it’s easiest to use fruit syrups, rather than just juice, and add vanillin, or it’ll be a bit boring: The heavy fat tends to overwhelm any subtle fruit flavors. Another deep secret of the tasty milkshake? Salt. Add a tiiiinny pinch; it’ll help bring out flavor. A 16-ounce McDonald’s milkshake has 260 milligrams of sodium—about 1/16th of a teaspoon of table salt, or approximately the amount that fits between your index finger and your thumb.But temper your expectations here. None of the slushie machines we tested made a texture comparable to a classic milkshake. On most machines, which don’t have compressors as powerful as the new-model Ninjas that are now our top picks, the texture is often a little ice-gritty and not as richly textured or integrated as the milkshake you’ll get from your local burger joint, let alone the soft serve from the famously broken ice cream machines at McDonald’s. Slushie machines also can’t handle chunks of frozen fruit, often the best part of a milkshake.On the newer Ninjas, with their more powerful freezing power, I was able to get the smoothness and freeze I wanted. But because most recipes call for a high-fat mix of 2:1 milk and heavy cream in order ot avoid churning foam and butter, the results still weren’t quite a light milkshake. It was more like a dense, rich, quite tasty soft serve.Now, do I like being able to make 20-minute soft-serve in my home? From milk and heavy cream and sugar and a dash of vanilla? Heck yes, I do.#Ninja #Quietly #Drastically #Improved #Slushie #Machineskitchen,shopping,household,food and drink,amazon
Tech-news

Photograph: Matthew Korfhage

GreenPan

Frost Slushie Machine

The slushie machine from Belgian-founded wellness brand GreenPan is maybe the only slushie machine I’d describe as being even slightly attractive, or pleasant on a countertop—available in a trendy pistachio color scheme that a 21-year-old co-tester called “cute.” The slush produced by this device also had quite a nice consistency, perhaps due to a tighter auger around the cylinder that roiled the slush a little more. My colleague Martin Cizmar, who also tested this device, was able to recreate a Philly recipe for Italian-style water ice with Meyer lemons, and declared himself an unending fan.

The GreenPan slushed admirably, making a full chamber’s worth of spiked slush in about 25 minutes. This is nowhere near as fast as the XL or the Twist on slushing speeds, alas. The fill chamber is a little shallow, which means you have to pour slowly or you’ll make a mess. If you accidentally leave the handle down, you’ll also make a mess. Some reports online of cracks in the cylinder over use are also reason for pause. But if aesthetics are a prime consideration, this will slush handily. And look a little better while doing it.

  • Photograph: Matthew Korfhage

  • Photograph: Matthew Korfhage

The original Ninja Slushi was quite simply a triumph of industrial design when it arrived in 2024—the machine that managed to bring the cocktail bar or convenience-store slushie to the home kitchen countertop. Among many imitators, Ninja’s original design remained the most user-friendly and reliable until the next-generation Ninjas supplanted it.

I’ve made coconut-lime daiquiris for a family of visiting Brazilians, who joked that they planned to take the machine back with them on the airplane. I’ve entertained a party full of children with the nonalcoholic version of slushie. And I’ve made silly frozen cocktails at home, whether lime Jarritos slushies or tamarind michelada slushies. Everything frozen is better, it turns out. Freezing a cocktail adds fun and removes shame.

But it’s been replaced. I consider the original Slushi a good value model, but it’s no longer the top of the market. The original Slushi doesn’t slush as well on higher-alcohol slushies as the newer XL and Twist, even for ABV below 16 percent. (Really, with an OG Ninja Slushi, the sweet spot is around 10 to 12 percent ABV if you want good consistency.) Milkshakes/soft-serve are not really feasible on the original Ninja either, always either foamy or ice-gritty.

Which is all to say, buy the Slushi when it’s on a good sale at $250 or less—or when it’s updated with a compressor as good as the one on the XL or Twist.

Other Slushie Machines Tested

Ever since Ninja took slushies to the home market, the Amazon directories have filled with newer brands you’ve likely never heard of and whose names sometimes seem subject to a randomizer engine: Inoviva, Chivalz, Vibofrost, Friwest, Aekda, Syintao, Vischic, Ranvaira, Rinvotio, and the list goes on. Most are available at discounts compared to Ninja or other more recognizable brands.

I’ve tested three such brands: Chivalz, Invoviva, and Vibofrost. All three have had one form of reliability issue or another: basic design defects, inconsistency of performance, or simply disappearing from the market.

Chivalz Slushie Machine (no longer in stock): This was previously WIRED’s budget pick, which my co-tester Kat Merck called, without insult, “a quite respectable Ninja Slushi knockoff.” The device arrived with a welcome digital temp readout and a removable back panel that made cleaning easier on the slush chamber. Performance was comparable to the original Ninja, though the user interface was a bit janky. But since last year, the brand’s slushie machines seem to have disappeared, as the brand’s focus moved to air purifiers and humidifiers.

Vibofrost Slushie Machine ($235, sold out after Prime Day): This Vibofrost, like the Chivalz, freezes slushies comparably to the original Ninja Slushi. And like the Chivalz, it has a somewhat irritating child-lock feature, and a timed feature that seems of limited utility. Though it will slush within around 20 to 30 minutes, the oddly designed spout can spray wildly if there’s any liquid in the machine, the drip tray does not attach securely, and it kinda moans like a dying tauntaun while in operation.

Inoviva Slushie Machine for $120: I tested this Inoviva slushie machine twice. The first time, the device registered much louder than competitors, the drip tray arrived stuck to the machine, and the compressor began to fail after a week’s testing. The second time, it was still loud, and the user interface had a difficult-to-navigate locking feature, but freezing was indeed more consistent. The inconsistency in quality control makes this device difficult to recommend. But maybe you’re willing to brave this for a steeply discounted price. The Inoviva also has one terrific feature: The ability to adjust thickness for each drink setting.

My co-tester Kat Merck (on the now-discontinued Chivalz) and I made so very many slushies with each machine, from dairy to nondairy to coffee slushies to straight-up bottles of wine. Specifically, we tested every version of slush that a machine advertised. If Ninja or GreenPan says a machine can make frappés and milkshakes and frozen juices, we made frappés and milkshakes and frozen juices, tinkering where necessary. I froze orange juice and strawberry juice, slushed a bouquet’s worth of rosé, and made slushies from daiquiri to margarita to whiskey Coke. I slushed tamarind micheladas (an excellent idea) and Twisted Tea (a terrible idea).

Image may contain Cutlery Spoon Indoors Interior Design Cup Jar Floor Flooring Cooking Pan and Cookware

Photograph: Kat Merck

I also raced the freezing capabilities of all three machines by pouring a 16-ounce can of delicious Mango Mike’s Harder Lemonade in each, then seeing which machine was fastest. (For the XL, I used a 24-ounce can.) And I made smooth and dense coconut-lime daiquiris with coconut milk, according to Ninja’s recipe, to test how well each machine’s dispenser handled a genuine dense-textured challenge.

How Do Home Slushie Machines Work?

The tech is pretty simple, almost ingeniously so: A beefy cylindrical freezing core in the center of the drink chamber continually cools any liquid in contact with it. It’s encircled by a plastic spiral auger attached to a motor. The auger mixes the drink, keeps it slushing instead of freezing solid, and also pushes the resulting slush toward the dispenser nozzle so you can have some. The resolute simplicity of this design allowed Ninja and others to scale down the commercial slushie maker for home consumers thirsty for frozen treats.

The main requirement is that the frozen beverage have more than 4 percent sugar—or between 3 percent and 16 percent alcohol—in order to lower the freezing point of the resulting concoction and make slushing possible. Some slushie machine vendors recommend percentages more like 15 percent sugar, for perfect consistency. But I often balk at this. Coca-Cola and orange juice are each around 11 percent sugar—so that’s very sweet. Some hero of the internet has made a slush calculator for easy reference.

A minimum of 16 ounces of liquid is required for most 88-ounce home machines, for simple reasons: The liquid needs to be in physical contact with the core in order to slush up and also to keep ice from forming on the central cylinder’s surface. The Slushi XL requires a 24-ounce minimum, because it’s bigger.

Can You Put Diet Soda in a Slushie Machine?

No and yes. Slushies rely on a helpful property of water: Sugar (or salt) dissolved in water lowers its freezing point below 32 degrees Fahrenheit. Why? Solubles like sugar are chaos agents. Sugar molecules move randomly, refuse to dissolve into ice, and interfere with water’s ability to form hydrogen bonds and turn crystalline. Some water molecules freeze, but sugar water doesn’t. Tada! Slush.

If you try to make a slushie out of sugar-free soda, or sugar-free anything, ice crystals will instead form easily. The stainless steel freezing core will ice over and scrape on the auger, and ice cubes or hunks will gather mass in the slushie machine. The cylinder will start to shake, then the machine will clunk, then eventually you’ll probably break your machine: Low-sugar fail-safes on these devices have not been overly reliable, alas. So don’t try this at home!

This doesn’t mean you’re doomed to massive calories if you want to make a slushie. Not every artificial sweetener lowers the freezing point appropriately, but the one that Ninja recommends for diet slushies is allulose, a rare but naturally occurring sugar that’s 70 percent as sweet as basic sugar but is not metabolized effectively by the human digestive system. This means it’s low in calories and doesn’t cause insulin spikes—but as with a lot of indigestibles, note that side effects can include bloating or GI distress for some.

For easiest use in a slushie, buy liquid allulose. Powdered versions also exist, but to use them, you’ll need to make a simple syrup by heating up the powder in water to help it dissolve, then let it cool. If you just try to drop the allulose powder into your machine with some Diet Coke, it might not dissolve, and you might still get ice formation. Or at least, I definitely still got ice formation when I tried this on the OG Ninja, and had to stop my machine.

How Can You Stop Milkshakes From Getting Foamy in a Slushie Machine?

Bet you didn’t expect a lesson in milk proteins today! But here’s the deal: Milk proteins start to separate when agitated. Churning milk is, in fact, how butter gets made. Proteins separate out, and you get butter on the one side and buttermilk on the other. Both are delicious, but neither is wanted in a milkshake.

Image may contain Cream Dessert Food Ice Cream Soft Serve Ice Cream Frozen Yogurt Baby and Person

Photograph: Matthew Korfhage

If you try to make a milkshake in a churning slushie machine using just milk, you’ll eventually start to see the effects of these milk proteins separating out from buttermilk—which will manifest first as an undesirable foaminess. To avoid this, Ninja recommends also adding heavy cream or half-and-half to any milkshake recipe. The higher fat content will keep things smoother.

Note it’s easiest to use fruit syrups, rather than just juice, and add vanillin, or it’ll be a bit boring: The heavy fat tends to overwhelm any subtle fruit flavors. Another deep secret of the tasty milkshake? Salt. Add a tiiiinny pinch; it’ll help bring out flavor. A 16-ounce McDonald’s milkshake has 260 milligrams of sodium—about 1/16th of a teaspoon of table salt, or approximately the amount that fits between your index finger and your thumb.

But temper your expectations here. None of the slushie machines we tested made a texture comparable to a classic milkshake. On most machines, which don’t have compressors as powerful as the new-model Ninjas that are now our top picks, the texture is often a little ice-gritty and not as richly textured or integrated as the milkshake you’ll get from your local burger joint, let alone the soft serve from the famously broken ice cream machines at McDonald’s. Slushie machines also can’t handle chunks of frozen fruit, often the best part of a milkshake.

On the newer Ninjas, with their more powerful freezing power, I was able to get the smoothness and freeze I wanted. But because most recipes call for a high-fat mix of 2:1 milk and heavy cream in order ot avoid churning foam and butter, the results still weren’t quite a light milkshake. It was more like a dense, rich, quite tasty soft serve.

Now, do I like being able to make 20-minute soft-serve in my home? From milk and heavy cream and sugar and a dash of vanilla? Heck yes, I do.

#Ninja #Quietly #Drastically #Improved #Slushie #Machineskitchen,shopping,household,food and drink,amazon">Ninja Quietly but Drastically Improved Its Slushie Machines

Other Slushie Machines I Liked

Photograph: Matthew Korfhage

GreenPan

Frost Slushie Machine

The slushie machine from Belgian-founded wellness brand GreenPan is maybe the only slushie machine I’d describe as being even slightly attractive, or pleasant on a countertop—available in a trendy pistachio color scheme that a 21-year-old co-tester called “cute.” The slush produced by this device also had quite a nice consistency, perhaps due to a tighter auger around the cylinder that roiled the slush a little more. My colleague Martin Cizmar, who also tested this device, was able to recreate a Philly recipe for Italian-style water ice with Meyer lemons, and declared himself an unending fan.

The GreenPan slushed admirably, making a full chamber’s worth of spiked slush in about 25 minutes. This is nowhere near as fast as the XL or the Twist on slushing speeds, alas. The fill chamber is a little shallow, which means you have to pour slowly or you’ll make a mess. If you accidentally leave the handle down, you’ll also make a mess. Some reports online of cracks in the cylinder over use are also reason for pause. But if aesthetics are a prime consideration, this will slush handily. And look a little better while doing it.

  • Photograph: Matthew Korfhage

  • Photograph: Matthew Korfhage

The original Ninja Slushi was quite simply a triumph of industrial design when it arrived in 2024—the machine that managed to bring the cocktail bar or convenience-store slushie to the home kitchen countertop. Among many imitators, Ninja’s original design remained the most user-friendly and reliable until the next-generation Ninjas supplanted it.

I’ve made coconut-lime daiquiris for a family of visiting Brazilians, who joked that they planned to take the machine back with them on the airplane. I’ve entertained a party full of children with the nonalcoholic version of slushie. And I’ve made silly frozen cocktails at home, whether lime Jarritos slushies or tamarind michelada slushies. Everything frozen is better, it turns out. Freezing a cocktail adds fun and removes shame.

But it’s been replaced. I consider the original Slushi a good value model, but it’s no longer the top of the market. The original Slushi doesn’t slush as well on higher-alcohol slushies as the newer XL and Twist, even for ABV below 16 percent. (Really, with an OG Ninja Slushi, the sweet spot is around 10 to 12 percent ABV if you want good consistency.) Milkshakes/soft-serve are not really feasible on the original Ninja either, always either foamy or ice-gritty.

Which is all to say, buy the Slushi when it’s on a good sale at $250 or less—or when it’s updated with a compressor as good as the one on the XL or Twist.

Other Slushie Machines Tested

Ever since Ninja took slushies to the home market, the Amazon directories have filled with newer brands you’ve likely never heard of and whose names sometimes seem subject to a randomizer engine: Inoviva, Chivalz, Vibofrost, Friwest, Aekda, Syintao, Vischic, Ranvaira, Rinvotio, and the list goes on. Most are available at discounts compared to Ninja or other more recognizable brands.

I’ve tested three such brands: Chivalz, Invoviva, and Vibofrost. All three have had one form of reliability issue or another: basic design defects, inconsistency of performance, or simply disappearing from the market.

Chivalz Slushie Machine (no longer in stock): This was previously WIRED’s budget pick, which my co-tester Kat Merck called, without insult, “a quite respectable Ninja Slushi knockoff.” The device arrived with a welcome digital temp readout and a removable back panel that made cleaning easier on the slush chamber. Performance was comparable to the original Ninja, though the user interface was a bit janky. But since last year, the brand’s slushie machines seem to have disappeared, as the brand’s focus moved to air purifiers and humidifiers.

Vibofrost Slushie Machine ($235, sold out after Prime Day): This Vibofrost, like the Chivalz, freezes slushies comparably to the original Ninja Slushi. And like the Chivalz, it has a somewhat irritating child-lock feature, and a timed feature that seems of limited utility. Though it will slush within around 20 to 30 minutes, the oddly designed spout can spray wildly if there’s any liquid in the machine, the drip tray does not attach securely, and it kinda moans like a dying tauntaun while in operation.

Inoviva Slushie Machine for $120: I tested this Inoviva slushie machine twice. The first time, the device registered much louder than competitors, the drip tray arrived stuck to the machine, and the compressor began to fail after a week’s testing. The second time, it was still loud, and the user interface had a difficult-to-navigate locking feature, but freezing was indeed more consistent. The inconsistency in quality control makes this device difficult to recommend. But maybe you’re willing to brave this for a steeply discounted price. The Inoviva also has one terrific feature: The ability to adjust thickness for each drink setting.

My co-tester Kat Merck (on the now-discontinued Chivalz) and I made so very many slushies with each machine, from dairy to nondairy to coffee slushies to straight-up bottles of wine. Specifically, we tested every version of slush that a machine advertised. If Ninja or GreenPan says a machine can make frappés and milkshakes and frozen juices, we made frappés and milkshakes and frozen juices, tinkering where necessary. I froze orange juice and strawberry juice, slushed a bouquet’s worth of rosé, and made slushies from daiquiri to margarita to whiskey Coke. I slushed tamarind micheladas (an excellent idea) and Twisted Tea (a terrible idea).

Image may contain Cutlery Spoon Indoors Interior Design Cup Jar Floor Flooring Cooking Pan and Cookware

Photograph: Kat Merck

I also raced the freezing capabilities of all three machines by pouring a 16-ounce can of delicious Mango Mike’s Harder Lemonade in each, then seeing which machine was fastest. (For the XL, I used a 24-ounce can.) And I made smooth and dense coconut-lime daiquiris with coconut milk, according to Ninja’s recipe, to test how well each machine’s dispenser handled a genuine dense-textured challenge.

How Do Home Slushie Machines Work?

The tech is pretty simple, almost ingeniously so: A beefy cylindrical freezing core in the center of the drink chamber continually cools any liquid in contact with it. It’s encircled by a plastic spiral auger attached to a motor. The auger mixes the drink, keeps it slushing instead of freezing solid, and also pushes the resulting slush toward the dispenser nozzle so you can have some. The resolute simplicity of this design allowed Ninja and others to scale down the commercial slushie maker for home consumers thirsty for frozen treats.

The main requirement is that the frozen beverage have more than 4 percent sugar—or between 3 percent and 16 percent alcohol—in order to lower the freezing point of the resulting concoction and make slushing possible. Some slushie machine vendors recommend percentages more like 15 percent sugar, for perfect consistency. But I often balk at this. Coca-Cola and orange juice are each around 11 percent sugar—so that’s very sweet. Some hero of the internet has made a slush calculator for easy reference.

A minimum of 16 ounces of liquid is required for most 88-ounce home machines, for simple reasons: The liquid needs to be in physical contact with the core in order to slush up and also to keep ice from forming on the central cylinder’s surface. The Slushi XL requires a 24-ounce minimum, because it’s bigger.

Can You Put Diet Soda in a Slushie Machine?

No and yes. Slushies rely on a helpful property of water: Sugar (or salt) dissolved in water lowers its freezing point below 32 degrees Fahrenheit. Why? Solubles like sugar are chaos agents. Sugar molecules move randomly, refuse to dissolve into ice, and interfere with water’s ability to form hydrogen bonds and turn crystalline. Some water molecules freeze, but sugar water doesn’t. Tada! Slush.

If you try to make a slushie out of sugar-free soda, or sugar-free anything, ice crystals will instead form easily. The stainless steel freezing core will ice over and scrape on the auger, and ice cubes or hunks will gather mass in the slushie machine. The cylinder will start to shake, then the machine will clunk, then eventually you’ll probably break your machine: Low-sugar fail-safes on these devices have not been overly reliable, alas. So don’t try this at home!

This doesn’t mean you’re doomed to massive calories if you want to make a slushie. Not every artificial sweetener lowers the freezing point appropriately, but the one that Ninja recommends for diet slushies is allulose, a rare but naturally occurring sugar that’s 70 percent as sweet as basic sugar but is not metabolized effectively by the human digestive system. This means it’s low in calories and doesn’t cause insulin spikes—but as with a lot of indigestibles, note that side effects can include bloating or GI distress for some.

For easiest use in a slushie, buy liquid allulose. Powdered versions also exist, but to use them, you’ll need to make a simple syrup by heating up the powder in water to help it dissolve, then let it cool. If you just try to drop the allulose powder into your machine with some Diet Coke, it might not dissolve, and you might still get ice formation. Or at least, I definitely still got ice formation when I tried this on the OG Ninja, and had to stop my machine.

How Can You Stop Milkshakes From Getting Foamy in a Slushie Machine?

Bet you didn’t expect a lesson in milk proteins today! But here’s the deal: Milk proteins start to separate when agitated. Churning milk is, in fact, how butter gets made. Proteins separate out, and you get butter on the one side and buttermilk on the other. Both are delicious, but neither is wanted in a milkshake.

Image may contain Cream Dessert Food Ice Cream Soft Serve Ice Cream Frozen Yogurt Baby and Person

Photograph: Matthew Korfhage

If you try to make a milkshake in a churning slushie machine using just milk, you’ll eventually start to see the effects of these milk proteins separating out from buttermilk—which will manifest first as an undesirable foaminess. To avoid this, Ninja recommends also adding heavy cream or half-and-half to any milkshake recipe. The higher fat content will keep things smoother.

Note it’s easiest to use fruit syrups, rather than just juice, and add vanillin, or it’ll be a bit boring: The heavy fat tends to overwhelm any subtle fruit flavors. Another deep secret of the tasty milkshake? Salt. Add a tiiiinny pinch; it’ll help bring out flavor. A 16-ounce McDonald’s milkshake has 260 milligrams of sodium—about 1/16th of a teaspoon of table salt, or approximately the amount that fits between your index finger and your thumb.

But temper your expectations here. None of the slushie machines we tested made a texture comparable to a classic milkshake. On most machines, which don’t have compressors as powerful as the new-model Ninjas that are now our top picks, the texture is often a little ice-gritty and not as richly textured or integrated as the milkshake you’ll get from your local burger joint, let alone the soft serve from the famously broken ice cream machines at McDonald’s. Slushie machines also can’t handle chunks of frozen fruit, often the best part of a milkshake.

On the newer Ninjas, with their more powerful freezing power, I was able to get the smoothness and freeze I wanted. But because most recipes call for a high-fat mix of 2:1 milk and heavy cream in order ot avoid churning foam and butter, the results still weren’t quite a light milkshake. It was more like a dense, rich, quite tasty soft serve.

Now, do I like being able to make 20-minute soft-serve in my home? From milk and heavy cream and sugar and a dash of vanilla? Heck yes, I do.

#Ninja #Quietly #Drastically #Improved #Slushie #Machineskitchen,shopping,household,food and drink,amazon

Other Slushie Machines I LikedPhotograph: Matthew KorfhageGreenPanFrost Slushie MachineThe slushie machine from Belgian-founded wellness brand…

TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.

The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.

Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.

Smartwatch and wearable deals

Home theater and speaker deals

Update, June 26th: Struck some out of deals near the end of the sale.

#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable"> It’s the last day of Prime Day — here are over 140 great deals to choose fromWe’ve arrived at the final day of Prime Day, which at this point should probably be called “Prime Week.” We’ve found discounts on all manner of gadgets, including TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.Smartwatch and wearable dealsHome theater and speaker dealsUpdate, June 26th: Struck some out of deals near the end of the sale.#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable
Tech-news

TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.

The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.

Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.

Smartwatch and wearable deals

Home theater and speaker deals

Update, June 26th: Struck some out of deals near the end of the sale.

#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable">It’s the last day of Prime Day — here are over 140 great deals to choose from

We’ve arrived at the final day of Prime Day, which at this point should probably be called “Prime Week.” We’ve found discounts on all manner of gadgets, including TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.

The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.

Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.

Smartwatch and wearable deals

Home theater and speaker deals

Update, June 26th: Struck some out of deals near the end of the sale.

#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable

We’ve arrived at the final day of Prime Day, which at this point should probably…

Hollywood news

Just who will play the next James Bond in the new movie is unknown as of now.…

becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.

Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”

Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.

Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart"> Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India | TechCrunch
As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.







Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”


Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.







Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country. 

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart
Tech-news

becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.

Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”

Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.

Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart">Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India | TechCrunch

As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.

Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”

Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.

Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart

As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes…

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As watch parties have suddenly become America’s favorite pastime, 2026 is shaping up to be…

Wall Street Journal, the export control directive that led to Anthropic cutting off access to Fable 5 and Mythos 5 was triggered in part by cybersecurity research from Amazon and conversations between CEO Andy Jassy and the White House. According to the report, the paper from Amazon claims that, through a series of prompts, it was able to get Fable 5 to serve up information that could be used in cyberattacks. Amazon has yet to respond to a request for comment.

Shortly after Jassy shared the company’s findings with the government, it made the call to block its use by foreign nationals. Complicating this issue is that many of Anthropic’s researchers are foreign-born, meaning they were barred from accessing their own product.

In a statement, Anthropic disputed the government’s characterization of the issue as a “jailbreak.” It argued that many of the same vulnerabilities could be discovered using other publicly available models, including GPT 5.5. Some security researchers appear to back the company’s interpretation. Katie Moussouris, the founder and CEO of LutaSecurity posted on BlueSky that “I’ve seen the paper. It’s not a jailbreak.” Former Commerce Department official Kate Koren speculated to the WSJ that the White House’s dislike of Anthropic may have influenced the decision.

Anthropic and the Trump administration have been at odds for some time over the company’s refusal to allow its AI to be used for mass surveillance of Americans or to power lethal autonomous weapons. In February, Trump instructed federal agencies to stop using Anthropic’s AI. And just hours later, Secretary of Defense Pete Hegseth designated the company a supply chain risk.

The government and the company seemed to have made amends, and the two had worked together to expand access to Mythos. However, now the two seem destined to clash again.

#Amazon #security #research #reportedly #led #White #Houses #Anthropic #Fable #banAI,Amazon,Anthropic,News,Policy,Politics,Security,Tech"> Amazon security research reportedly led to the White House’s Anthropic Fable banAccording to the Wall Street Journal, the export control directive that led to Anthropic cutting off access to Fable 5 and Mythos 5 was triggered in part by cybersecurity research from Amazon and conversations between CEO Andy Jassy and the White House. According to the report, the paper from Amazon claims that, through a series of prompts, it was able to get Fable 5 to serve up information that could be used in cyberattacks. Amazon has yet to respond to a request for comment.Shortly after Jassy shared the company’s findings with the government, it made the call to block its use by foreign nationals. Complicating this issue is that many of Anthropic’s researchers are foreign-born, meaning they were barred from accessing their own product.In a statement, Anthropic disputed the government’s characterization of the issue as a “jailbreak.” It argued that many of the same vulnerabilities could be discovered using other publicly available models, including GPT 5.5. Some security researchers appear to back the company’s interpretation. Katie Moussouris, the founder and CEO of LutaSecurity posted on BlueSky that “I’ve seen the paper. It’s not a jailbreak.” Former Commerce Department official Kate Koren speculated to the WSJ that the White House’s dislike of Anthropic may have influenced the decision.Anthropic and the Trump administration have been at odds for some time over the company’s refusal to allow its AI to be used for mass surveillance of Americans or to power lethal autonomous weapons. In February, Trump instructed federal agencies to stop using Anthropic’s AI. And just hours later, Secretary of Defense Pete Hegseth designated the company a supply chain risk.The government and the company seemed to have made amends, and the two had worked together to expand access to Mythos. However, now the two seem destined to clash again.#Amazon #security #research #reportedly #led #White #Houses #Anthropic #Fable #banAI,Amazon,Anthropic,News,Policy,Politics,Security,Tech
Tech-news

Wall Street Journal, the export control directive that led to Anthropic cutting off access to Fable 5 and Mythos 5 was triggered in part by cybersecurity research from Amazon and conversations between CEO Andy Jassy and the White House. According to the report, the paper from Amazon claims that, through a series of prompts, it was able to get Fable 5 to serve up information that could be used in cyberattacks. Amazon has yet to respond to a request for comment.

Shortly after Jassy shared the company’s findings with the government, it made the call to block its use by foreign nationals. Complicating this issue is that many of Anthropic’s researchers are foreign-born, meaning they were barred from accessing their own product.

In a statement, Anthropic disputed the government’s characterization of the issue as a “jailbreak.” It argued that many of the same vulnerabilities could be discovered using other publicly available models, including GPT 5.5. Some security researchers appear to back the company’s interpretation. Katie Moussouris, the founder and CEO of LutaSecurity posted on BlueSky that “I’ve seen the paper. It’s not a jailbreak.” Former Commerce Department official Kate Koren speculated to the WSJ that the White House’s dislike of Anthropic may have influenced the decision.

Anthropic and the Trump administration have been at odds for some time over the company’s refusal to allow its AI to be used for mass surveillance of Americans or to power lethal autonomous weapons. In February, Trump instructed federal agencies to stop using Anthropic’s AI. And just hours later, Secretary of Defense Pete Hegseth designated the company a supply chain risk.

The government and the company seemed to have made amends, and the two had worked together to expand access to Mythos. However, now the two seem destined to clash again.

#Amazon #security #research #reportedly #led #White #Houses #Anthropic #Fable #banAI,Amazon,Anthropic,News,Policy,Politics,Security,Tech">Amazon security research reportedly led to the White House’s Anthropic Fable ban

According to the Wall Street Journal, the export control directive that led to Anthropic cutting off access to Fable 5 and Mythos 5 was triggered in part by cybersecurity research from Amazon and conversations between CEO Andy Jassy and the White House. According to the report, the paper from Amazon claims that, through a series of prompts, it was able to get Fable 5 to serve up information that could be used in cyberattacks. Amazon has yet to respond to a request for comment.

Shortly after Jassy shared the company’s findings with the government, it made the call to block its use by foreign nationals. Complicating this issue is that many of Anthropic’s researchers are foreign-born, meaning they were barred from accessing their own product.

In a statement, Anthropic disputed the government’s characterization of the issue as a “jailbreak.” It argued that many of the same vulnerabilities could be discovered using other publicly available models, including GPT 5.5. Some security researchers appear to back the company’s interpretation. Katie Moussouris, the founder and CEO of LutaSecurity posted on BlueSky that “I’ve seen the paper. It’s not a jailbreak.” Former Commerce Department official Kate Koren speculated to the WSJ that the White House’s dislike of Anthropic may have influenced the decision.

Anthropic and the Trump administration have been at odds for some time over the company’s refusal to allow its AI to be used for mass surveillance of Americans or to power lethal autonomous weapons. In February, Trump instructed federal agencies to stop using Anthropic’s AI. And just hours later, Secretary of Defense Pete Hegseth designated the company a supply chain risk.

The government and the company seemed to have made amends, and the two had worked together to expand access to Mythos. However, now the two seem destined to clash again.

#Amazon #security #research #reportedly #led #White #Houses #Anthropic #Fable #banAI,Amazon,Anthropic,News,Policy,Politics,Security,Tech

According to the Wall Street Journal, the export control directive that led to Anthropic cutting…

it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.

A small touchscreen tablet on a counter next to some flowers.

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.

These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …

Read the full story at The Verge.

#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech"> Amazon’s Echo Hub gets a customizable new look and Ring’s AI features


	
		

Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version. 

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events. 
These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …
Read the full story at The Verge.#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech
Tech-news

it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.

A small touchscreen tablet on a counter next to some flowers.

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.

These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …

Read the full story at The Verge.

#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech">Amazon’s Echo Hub gets a customizable new look and Ring’s AI features
Amazon’s Echo Hub gets a customizable new look and Ring’s AI features


	
		

Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version. 

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events. 
These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …
Read the full story at The Verge.#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech

Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.

A small touchscreen tablet on a counter next to some flowers.

The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.

These are the five new features Amazon highlighted for the Echo Hub:

Organize by r …

Read the full story at The Verge.

#Amazons #Echo #Hub #customizable #Rings #featuresAmazon,Amazon Alexa,News,Smart Home,Tech

Amazon's rolling out a free software update for Echo Hub devices that gives the home…

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The Met Gala has always been about style icons—and the world of art and fashion…

announced on Friday.

Rolling out first in the U.S., Clips will include…well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. From that clip, users can add a title to their watchlist, share it with a friend, or navigate to rent, buy, or access the title through their subscription.

“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Prime Video’s director of global application experiences, Brian Griffin, in a press release. “Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”

Amazon first tested this short-form feed during the NBA season, showing highlights that users can scroll through as though they’re watching TikToks.

It’s not a surprise to see Prime Video make this change — Netflix, PeacockTubi, Disney, and others have recently rolled out similar experiences, which are designed to promote discovery. Netflix’s short-form feed even shares the Clips name.

Clips is first rolling out to select U.S. customers on iOS, Android, and Fire tablets, but it will be available more broadly this summer. Users can navigate to Clips by scrolling down on the Clips carousel on the Prime Video mobile home page, which will surface a full-screen vertical feed.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Prime #Video #Netflix #Disney #adding #TikToklike #Clips #feed #app #TechCrunchAmazon,Apps,prime video,Video"> Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app | TechCrunch
Amazon is adding a short-form video feed to the Prime Video app called “Clips,” the company announced on Friday. 

Rolling out first in the U.S., Clips will include…well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. From that clip, users can add a title to their watchlist, share it with a friend, or navigate to rent, buy, or access the title through their subscription.







“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Prime Video’s director of global application experiences, Brian Griffin, in a press release. “Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”

Amazon first tested this short-form feed during the NBA season, showing highlights that users can scroll through as though they’re watching TikToks.

It’s not a surprise to see Prime Video make this change — Netflix, Peacock, Tubi, Disney, and others have recently rolled out similar experiences, which are designed to promote discovery. Netflix’s short-form feed even shares the Clips name.

Clips is first rolling out to select U.S. customers on iOS, Android, and Fire tablets, but it will be available more broadly this summer. Users can navigate to Clips by scrolling down on the Clips carousel on the Prime Video mobile home page, which will surface a full-screen vertical feed.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Prime #Video #Netflix #Disney #adding #TikToklike #Clips #feed #app #TechCrunchAmazon,Apps,prime video,Video
Tech-news

announced on Friday.

Rolling out first in the U.S., Clips will include…well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. From that clip, users can add a title to their watchlist, share it with a friend, or navigate to rent, buy, or access the title through their subscription.

“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Prime Video’s director of global application experiences, Brian Griffin, in a press release. “Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”

Amazon first tested this short-form feed during the NBA season, showing highlights that users can scroll through as though they’re watching TikToks.

It’s not a surprise to see Prime Video make this change — Netflix, PeacockTubi, Disney, and others have recently rolled out similar experiences, which are designed to promote discovery. Netflix’s short-form feed even shares the Clips name.

Clips is first rolling out to select U.S. customers on iOS, Android, and Fire tablets, but it will be available more broadly this summer. Users can navigate to Clips by scrolling down on the Clips carousel on the Prime Video mobile home page, which will surface a full-screen vertical feed.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Prime #Video #Netflix #Disney #adding #TikToklike #Clips #feed #app #TechCrunchAmazon,Apps,prime video,Video">Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app | TechCrunch

Amazon is adding a short-form video feed to the Prime Video app called “Clips,” the company announced on Friday.

Rolling out first in the U.S., Clips will include…well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. From that clip, users can add a title to their watchlist, share it with a friend, or navigate to rent, buy, or access the title through their subscription.

“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Prime Video’s director of global application experiences, Brian Griffin, in a press release. “Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”

Amazon first tested this short-form feed during the NBA season, showing highlights that users can scroll through as though they’re watching TikToks.

It’s not a surprise to see Prime Video make this change — Netflix, PeacockTubi, Disney, and others have recently rolled out similar experiences, which are designed to promote discovery. Netflix’s short-form feed even shares the Clips name.

Clips is first rolling out to select U.S. customers on iOS, Android, and Fire tablets, but it will be available more broadly this summer. Users can navigate to Clips by scrolling down on the Clips carousel on the Prime Video mobile home page, which will surface a full-screen vertical feed.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Prime #Video #Netflix #Disney #adding #TikToklike #Clips #feed #app #TechCrunchAmazon,Apps,prime video,Video

Amazon is adding a short-form video feed to the Prime Video app called “Clips,” the…