Scentbird Named as the First Fragrance Partner of ‘RuPaul’s Drag Race’
Scentbird is making its drag race debut. The fragrance discovery brand — cofounded by Mariya…
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H&M and E.l.f. Team Up on Limited-edition Fragrance Line
After more than two decades of operation, E.l.f. is making its first foray into fragrance…
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Mane Acquires Belgian Biotech Company
PARIS — French flavor and fragrance supplier Mane Group has acquired Belgian biotech company ChemoSensoryx…
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Hudson Williams Reveals His Scent Routine for Steamy ‘Heated Rivalry’ Scenes
Red, White, & Royal Blue’s iconic “Santal 33” has rewired my brain. So, when watching…
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EXCLUSIVE: Kendall Jenner Named Emporio Armani Global Fragrance Ambassador
PARIS — Kendall Jenner has been named Emporio Armani’s global fragrance ambassador. The top model,…
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The 17 Best Colognes for Teens in 2026
Whether you’re looking for your first-ever fragrance or a luxe-feeling gift, today’s colognes for teens…
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The ‘Toyification’ of Beauty Is Here to Stay
Beauty companies are taking cues from an unlikely outside industry — toys. As both industries barrel…
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Messi Fragrance Makes Its Move on the Mass Market
Messi Fragrance is going masstige. The men’s fragrance brand — founded by Lionel Messi —…
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How to Pick the Best Perfume for Your First Job
Choosing the right office perfume is a delicate art — not all scents work for…
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Cool Blue Hues, Paleontologist Aesthetic, Glamoretti, Poetcore, Scent Stacking and More Are Set to Dominate 2026
As the year comes to a close, Pinterest has unveiled its latest “Pinterest Predicts 2026”…