Last night, I was winding down my evening with a scroll through Instagram, vaguely looking out for some style inspiration to take me into the new season on the front foot. Gauzy layers, pastel tones and structured silhouettes all made it into my saved folder, but the item that struck me the most? A low-key accessory that seemed to come up in every other image.
Naturally, the subtly chic bag trend came from none other than The Row, whose ’90s Shoulder Bag has been doing the rounds on social media once again this season. Although this bag has been around for some time, the brand pulled back on production after the pouch experienced a particularly poignant moment of populairty. Driven to maintain the air of exclusivity, the covetable bag then became incredibly tricky to track down. But now? It’s back, and its quiet elegance is slipping into some of the most stylish wardrobes.
The Row’s ‘90s bag is a masterclass in restraint: a small, considered top-handle silhouette with a softly rounded finish, designed to carry just the evening essentials. Unlike trending crossbody bags, it’s meant to be held in your clutches, nestled in the crook of your arm, or looped around your shoulder. Its slightly slouchy structure adds a relaxed, undone elegance—the kind only the Olsens could dream up.
Unsurprisingly, the bag is currently out of stock on The Row’s website, but I’ve tracked it down across a few multi-retailers. MyTheresa carries it in a rich cognac shade, Ssense stocks a classic black version and Selfridges still has a striking red style that I can’t believe is still available.
Effortlessly versatile, the ‘90s Bag pairs just as seamlessly with a draped evening dress as it does with casual denim, instantly elevating a simple jeans-and-tee combination or lending polish to tailored trousers and skirts.
At £1020, this falls at the lower end of The Row’s price points. While not exactly a cheap buy, the sleek shoulder bag makes its case via a cost-per-wear angle—styling so well with the neutral staples that make up a reliable capsule wardrobe, as well as the more vibrant pieces that you save for special occasions.
As The Row continues to perfect the art of wardrobe-defining accessories, this one is undoubtedly next in line. Read on to discover the ‘90s Bag below.
SHOP THE ROW ’90s SHOULDER BAG:
Style this looped over your shoulder or wear it in your clutches.
The Row
90s Leather Shoulder Bag
This warm brown hue is so easy to slip into a capsule wardrobe.
The Row
Off-White 90’s Bag
Style this with a monochrome look for a chic and sophisticated silhouette.
The Row
90’s Adjustable-Strap Leather Bag
Add a pop of colour to your spring wardrobe.
The Row
90s Leather Shoulder Bag
This warm caramel shade goes so well with other natural tones such as chocolate brown and beige.
SHOP OUR OTHER FAVOURITE THE ROW BAGS HERE:
The Row
Mira Clutch in Leather
This also comes in olive green and beige.
The Row
India 12.00 Bag in Leather
The structured design is perfect for weekday styling.
The Row
Small to Go Tote Bag in Nubuck
This tiny tote is perfect for daily styling.
The Row
Bindle Three Bag in Leather
The slouchy silhouette gives this an effortless elegant finish.
The Row
George Duffle in Leather
I’ve not found a weekender bag that’s chicer than this.
The Row
Bourse Clutch Bag in Leather
I’m banking this ahead of summer party season.
Explore More:
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