Updated at 8:08 AM ET: Black Friday has officially landed, and the GQ crew has spent the week digging through approximately every corner of the internet to bring you the deals we’re betting will hit the spot.
And to make the hunt even easier this year, we’re plotting out the full lay of the land: a comprehensive rundown of every sale that matters across the web—organized by category, then by the biggest sitewide blowouts, and finally capped by a tight roster of our favorite retailers running can’t-miss deals.
Whether you’re angling for a PS5, a fresh pair of AirPods, a hero topcoat, or any other upgrade destined to fuel big fits in 2026, we’ve got you covered. And if you’re here strictly for sartorial steals, don’t miss our full guide to the best Black Friday clothing deals.
The GQ Black Friday Deals Hit List
Editor Picks
It was a cold, sad morning when we snoozed our Black Friday alarms, but we got up, dusted ourselves off, and started scouring the virtual shelves of all our favorite retailers to bring you the cream of the crop of what we’re (actually) buying on Black Friday.
Fashion Deals
For more, head on over to our full guide of the best Black Friday menswear deals, or dive into our giant list of sitewide sales immediately below.
Sitewide Black Friday Fashion Sales
- Abercrombie & Fitch: Up to 50% off basically everything, including the shockingly good denim
- Adidas: Up to 60% off sneakers, sweats, and training gear from the three stripes
- Alex Crane: Up to 30% off breezy staples and linen-heavy essentials
- Amazon: Up to 60% off wardrobe staples and basics
- A.P.C.: Up to 50% off on still the best entry point into the selvedge denim
- Banana Republic: Up to 40% off full-priced styles, cashmere very much included
- Bespoke Post: Up to 60% off heritage wares, smart gear, and little upgrades
- Blue In Green: 25% off sitewide on denim and menswear grails you almost never see marked down
- Bombas: 25% off everything, including socks of all sorts to fully restock your drawer
- Canoe Club: 30% off with code BLACKFRIDAY2025 from Colorado’s finest purveyors of dialed-in menswear
- Corridor: Up to 30% off the NYC’s labels naturaly dyed, texture-happy staples
- Everlane: Up to 50% off low-key basics that make getting dressed stupid easy
- Filson: Up to 25% off heavy-duty gear and heritage staples built to last
- Huckberry: Up to 40% off rugged menswear, outdoor gear, and legitimately great homewares
- J.Crew: Up to 40% off cold-weather staples, plus an extra 60% off sale styles
- J. Press: 25% off sitewide on preppy staples straight from the Ivy playbook
- Haven: 30% off seasonal collections from one of the most reliably dialed-in menswear shops around
- Levi’s: 50% off plus free shipping on all manner of denim, from staple 501s to fresh new silhouttes
- L.L. Bean: 15% off your entire purchase on classic, outdoor-ready staples built for New England weather
- Madewell: Get 40% off your entire purchase with the code LETSGO
- Miansai: 20% off sitewide on affordable jewelry with code BLACK2025
- Mr Porter: Up to 60% off on designer grails and literally thousands of royally good threads
- Nike: Up to 50% off sneakers, sweats, and training gear
- Nordstrom: Up to 50% off fresh markdowns across the board, including designer clearance
- Ralph Lauren: Up to 30% off on iconic pony-emblazoned everything
- REI: Up to 30% off trail-ready gear, cozy layers, and legacy outdoor brands
- Reigning Champ: Up to 50% off the most legendary sweats in the game
- Skims: 30% off across the board, including our favorite everyday underwear
- SSENSE: Up to 50% off in what’s arguably the biggest blowout of the year on thousands of labels, from independents to the luxury heavy hitters
- Studio Nicholson: Get 20% off a curated selection of current-season essentials
- Timex: Get 30% off the dependable, everyday watches we always recommend
- Todd Snyder: Get 30% off with the code BLACKFRIDAY
- Sunspel: Up to 30% off some of the best knits in the game
- Uniqlo: The “Thank You Event” is on, with deals on already-affordable fleece staples and other core basics
Abercrombie’s sitewide sale drops a whole lot of moose on the Thanksgiving menu. The proverbial Moose’s Cyber Week event is literally one of the best we’ve encountered, thanks to a healthy 30% off approximately everything it’s famous for, from baggy jeans to boxy tees to the rejuvenated prep staples that first put it on the map.
Amazon
Amazon is an undeniable powerhouse, but it’s definitely a headache to browse as far as fashion is concerned. That said, you can always rely on the Everything Store for basics like T-shirts, underwear, and socks.
We’re pretty sure Banana Republic’s Cyber Week sale is conspiring with your closet. How else to explain the sheer glut of fall-ready menswear on offer right now, including deceptively luxurious tailoring, corduroys that make your khakis quake, and a single, solitary pair of loafers at a price that belies the quality involved? All that and more is 40% off right now (which, again, feels like a conspiracy, but couldn’t be more real).
Looking to stock up on the type of heirloom-grade heritage gear your grandkids will inevitably pilfer from your closet? You’re in luck—Filson’s Cyber Week sale includes a whole lot of it, from rugged flannel shirts to just-as-rugged waxed canvas jackets. Discounts vary depending on what you’re eyeing, but expect at least 25% off the majority of what the brand does best.
Your favorite outdoorsman’s favorite outdoors retailer isn’t shy about taking it online—especially when savings this daredevilish are involved. For the entirety of the week, Huckberry’s assortment of hardy menswear, accessories, and cold-weather gear is cheaper than it’ll be any other time of year. Get in, cash out, and then chuck your phone into the closest ravine until the holiday is over.
J.Crew and sale season go together like PB&J. The stalwart one-stop-shop reliably discounts a heckuva lot of inventory in the lead up to the holidays, but even by its own standards, its current Cyber Week promotion exceeds expectations and then some. Where else, pray tell, are you going to find a brolic waxed canvas jacket vying for browser space with kitten-soft flannel shirts and non-corny holiday sweaters—all of ‘em 40% off?
The first name in denim would like to formally rechristen this wackadoodle sales event Blue Friday—and its corresponding Cyber Week bargains make a strong case in its favor. We’re talking discounts of up to 50% off on hard-wearing jackets, womb-like sweaters, and—oh, right—so many jeans even we struggled with where to start.
If it’s been a minute since you’ve checked in on Madewell, the latest beneficiary of the grand mall-brand renaissance, now’s a great time to rectify that mistake. The born-again jeans specialist is slinging a lot more than just denim—superlative suiting, top-notch topcoats, torso-swaddling sweaters—for 40% less than it’d usually cost you.
Not all Black Friday sales are created equal. Even fewer of ‘em are as grail-packed as Mr Porter’s, the preferred retailer of deep-pocketed GQ loyalists since the site opened for business over a decade ago. Pockets not feeling too deep at the moment? You’re in luck: from now until who-knows-when, the British e-comm giant is slashing prices by up to 60% on an archive’s worth of bleeding-edge fashion upgrades.
Nordstrom kicked off Cyber Week early this year with up to 30% off the retailer’s vast range of menswear, home goods, and no-fuss grooming upgrades. Come to think of it, Nordstrom’s pre-Black Friday sale might be the only one where you’re just as liable to encounter a pinch-me bargain on a Michelin-grade blender as you are a pinch-me-harder discount on Our Legacy jeans. That’s what we call range, people!
Up to 30% off sitewide feels like a great opportunity to scoop pieces from the designer who reshaped American style and built an aesthetic that still hits just as hard decades later.
Timex
Synchronize your watches, folks: Timex’s Cyber Week sale offers 30% off its entire darn site, from quartz-era bangers to a smattering of whimsical limited-edition collaborations. Even the brand’s cult-favorite Q Timex line makes the cut, a boon for your wrist and your wallet.
Your group chat’s de facto menswear dad is far from the only designer tossing his topcoat into the Cyber Week fray, but his pre-Black Friday sale remains the one to beat. For a limited time, the magnanimously-minded Iowan is offering up to 30% off an unbeatable array of cold-weather upgrades, including poplin shirts that make your OCBDs tremble and enough knitwear to clothe your entire hometown.
Grooming Deals
Sitewide Black Friday Grooming Sales
- Amazon: Up to 60% off a slew of drugstore favorites and daily-use staples
- Blue Mercury: Up to 30% off with a spend-more-save-more setup starting at 20% off $200+
- Dermstore: Up to 30% off with code JOY, covering a grip of skincare and grooming heavy hitters
- Higher Dose: 20% off sitewide on the brand’s cult-loved sauna blankets and red-light recovery tech
- Kiehl’s: Up to 50% off best sellers, plus a free five-piece gift set on orders $125+
- Malin + Goetz: 20% off sitewide with code EARLY20
- Omnilux: Get $75 off one of our favorite LED face masks
- Sephora: Up to 30% off select beauty favorites
- Youth to the People: 30% off sitewide on everything from gentle cleansers to rich moisturizers
The internet’s favorite Everything Store is dishing out huge savings on all the grooming products you could ever need, including Philips Norelco’s Multigroom 9000, our perennial favorite beard trimmer. And while you’re at it, don’t sleep on the rest of our favorite Black Friday Amazon deals.
This Korean skincare brand has won over half of the GQ office, and is slashing up to 20% off sitewide. Start with the Purifying Clay Cleanser—one of our all-time favorite face washes—then dive into the rest while the discount is generous.
The pro-grade beauty hub stocking everything from SPF to serums—is taking up to 30% off a huge swath of products, including plenty of winners from our Grooming Awards. If you’ve been meaning to refill your routine with editor-approved heavy hitters, now’s the time.
One of the OGs of the men’s grooming game, Kiehl’s doesn’t go on sale often, so when it does, we stock up for the year. Right now, you can snag up to 50% off best sellers, plus a free five-piece gift set on orders $125+.
Nordstrom’s designer fashion section might be stacked, but its grooming aisles are just as dialed. We’re talking cleansers, fragrances, and hair styling staples that’ll upgrade your dopp kit in a jiff.
Omnilux
Wait, you haven’t gotten a red-light therapy device yet? Now’s your chance to hop aboard the scientifically backed beauty bandwagon for less with $75 off one of our favorite LED face masks in the game.
Tech Deals
For the full download, check out our guide to the best Black Friday tech deals, and don’t miss our dedicated rundown on the best headphone deals.
Sitewide Black Friday Tech Sales
- Amazon: Up to 45% off thousands of gadgets, tech products, and more
- Best Buy: Up to 50% off TVs, headphones, and other gift-worthy tech
- B+H: Various photography and videography equipment is marked down to help you save hundreds
- Dell: Up to $750 off PCs, laptops, and tech accessories
- Microsoft: Up to 50% off gaming consoles, tablets, and computers
- Sonos: Up to 30% off the brand’s beloved WiFi-connected speakers
Amazon remains one of the best places on the internet to score the tech you actually want—Apple gear, your next pair of noise-canceling headphones, smart-home upgrades, all of it. With Black Friday in full swing, the discounts are deep and wide.
Still lugging around a portable speaker to each room of your house? End such madness and get up to 30% off the brand’s beloved WiFi-connected speakers for fully immersive listening.
Ah, Walmart. You’re there for us when we need to stock up on pretty much everything under the sun for less—and right now, majorly discounted tech deals are no exception.
Best Buy
There’s probably no other store that gets hyped up as much as Best Buy on the year’s biggest shopping holiday. You can get up to 50% off TVs, headphones, and other gift-worthy tech from the mega-retailer right now—without having to queue up day-of.
Fitness Deals
For every other worthwhile deal to get you moving, check out our guide on the best Black Friday fitness deals.
Sitewide Black Friday Fitness Deals
- Bowflex: One of the most popular brands in home gym equipment has savings up to $600 off
- Centr: All gym equipment, big or small, is up to 20% off
- Goruck: For a discounted rucking bag, check out the brand’s End of Year sale
- Hydrow: The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle
- Life Fitness: You know the brand, and for Black Friday you can take up to 20% new gym equipment from treadmills to cable machines
- NordicTrack: Take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200
- Sunny Health: Take up to 65% off a new piece of at-home gym equipment
- TRX: Discover the lure of TRX by getting 30% off your next purchase
One of the most popular brands in home gym equipment—and makers of some of our favorite adjustable dumbbells and kettlebells—has savings up to $600 off their top-tier gear.
Goruck
Rucking is the biggest trend in functional fitness right now, and for a discounted rucking bag, check out the industry standard brand’s End of Year sale and strap up for a long one.
If you’ve been dragging your feet on copping a new pair of running shoes, the Hoka Black Friday sale is your sign to upgrade.
Hydrow
The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle. These rowing machines don’t just work, they look great in your home gym, too.
Lululemon
Despite its athleisure rep, Lululemon makes legitimately great workout gear. The Metal Vent Tech Long-Sleeve is a standout, and if you end up grabbing a post-sweat beer, hey you’ll look half-decent.
Nike
No Black Friday workout gear haul is complete without a little Nike in the mix. The Swoosh is slashing prices across running gear, training staples, and all the Dri-FIT essentials that keep you dry when the session gets intense.
When it comes to cardio equipment, NordicTrack is the name of the game. Right now, you can take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200.
Reigning Champ is taking up to 50% off, making its Canadian-made staples an even easier add to your rotation. The brand’s legendary French terry and dialed performance details make everything from hoodies to sweatpants built for year-round wear, whether you’re posted up on the couch or knocking out a quick workout.
Ten Thousand is taking 30% off sitewide, making now a prime time to upgrade your workout kit. The featherlight Distance tees are built to vanish, and the Interval Shorts (our pick for the best workout shorts), deliver the perfect mix of mobility and no-fuss performance.
Home gym nerds know Titan is one of the best bang-for-your-buck retailers in the industry, and they’re constantly coming up with new and innovative ways to get you stronger, for less. You can save hundreds right now, so act fast.
Boston-based Tracksmith is taking 20% off sitewide, bringing its Chariots-of-Fire aesthetics and marathon-ready performance to a much friendlier price. The singlet gets all the glory, but truthfully, you can’t miss with anything they make.
Therabody is taking up to 35% off, and the lineup goes way beyond massage guns now. Compression boots, skincare devices, and other recovery tech all promise to help you bounce back faster and with less downtime.
Home & Kitchen Deals
If you’re looking to upgrade our sleep set up, hit our best Black Friday mattress deal guide. The rest of the best home and kitchen deals are immediately below.
Sitewide Black Friday Home & Kitchen Deals
- Amazon: Up to 45% off home and kitchen deals across the ’Zon
- Brooklinen: 25% off sitewide on everyone’s favorite DTC bedding brand
- Burrow: 40% off modular, apartment-friendly furniture, from its iconic sofas-in-a-box to solid-wood shelving
- Coyuchi: 25% off sitewide, with free shipping on everything
- Dusen Dusen: 25% off some of the most color-soaked home and kitchen goods around
- Cozy Earth: 25% off PJ sets, bedding, and all the ultra-soft staples
- Edie Parker: 25% off cheeky smoking accessories and conversation-starting goodies
- Faribault Mill: Up to 35% off the heirloom-grade throw blankets your couch actually deserves
- Goodee: Up to 65% off ethically made home goods from a retailer that vets every material, maker, and footprint so you can shop for style and substance
- Great Jones: Up to 50% off display-worthy cookware
- Hay: 25% off covetable, Danish-designed furniture and home goods—from modern hits to fresh reissues of iconic classics
- Made In: Up to 30% off professional-grade cookware built to last longer than your current recipe rotation
- Material Kitchen: 35% off sitewide on sharp knives and excellent daily-use kitchen tools
- Our Place: Up to 35% off the brand’s Instagram-famous cookware staples
- Parachute: 25% off some of the most comfortable and dependable bedding in the game
- Target: Up to 40% off a grab bag of home essentials and kitchen must-haves
Its small appliance heaven at Amazon, with markdowns on everything from air fryers and espresso machines to robot vacuums. It’s also a great opportunity to refresh your bed and bath basics.
Sheets looking a little raggedy? No worries—right now, you can snag 25% off sitewide on everyone’s favorite DTC bedding brand. Comfy, crisp sheets, here we come.
Coyuchi is taking 25% off sitewide (plus free shipping), which is basically an invitation to upgrade your entire home. We like pretty much everything they make, from the sheets to its legitimately great mattresses.
Cozy Earth
It’s cozy season, people, and Cozy Earth understood the assignment with 25% off sitewide. Its down-alternative comforter, a winner in our 2025 Sleep Awards, is the kind of bedding that can turn your bedroom into a five-star setup.
Dusen Dusen
Dusen Dusen is serving up 25% off its entire technicolor universe. We’re talking statement bath towels and bathrobes, and all the mood-boosting home goods that put others to shame.
For anyone who’s ever fallen down a Bon Appétit YouTube hole, Great Jones’ up-to-50%-off cookware is the upgrade your kitchen’s been hinting at. And if the loud colors feel like too much, they make incredible gifts.
If “Yes, chef” is slipping into your everyday vocabulary, consider this your cue: the carbon steel griddle and the full lineup of stainless steel-clad cookware are up to 30% off.
Material Kitchen
A dull blade is a dangerous blade, which is why you should pop on over to Material Kitchen for 35% off sitewide on sharp knives and excellent daily-use kitchen tools.
Parachute
Do we all want Parachute Bedding? Yes. Can we all afford Parachute bedding? Not usually. But right now, you can snag 25% off some of the most comfortable and dependable spreads in the game.
Luggage Deals
If you’re looking for more, this time of year is hands-down the best moment to invest in luggage—our full Black Friday luggage guide rounds up every suitcase and carry-on deal worth grabbing.
- Away: 25% off sitewide on the sleek, hard-wearing suitcases you see in every airport lounge
- Aer: 30% off sitewide on some of the best technical bags around
- Calpak: 20% off sitewide on sleek, travel-ready luggage and accessories
- Carl Friedrik: 30% off polished, hard-wearing luggage and leather travel gear built for the long haul
- Monos: 25% off sitewide on minimalist, durable luggage that always looks first-class
Amazon
A little predictable, but you’d be crazy not to scope the virtual shelves of Amazon to snag some luggage during the biggest sale event of the year.
Away
Away is taking 25% off sitewide, which only happens around this time of year. While the brand now offers soft shell cases and even rolling bags, they’re most well-known for their durable, minimalist hardside luggage that can withstand scratches and wear.
Calpak is taking 20% off sitewide. The brand is known for streamlined, clean designs across its luggage, smaller bags, toiletry kits, and travel cases—all built on carbon steel bearing wheels that won’t quit no matter how much pressure you put on them.
Between cameos in Succession and The White Lotus, Carl Friedrik has basically become the prestige-TV luggage of choice—and right now it’s 30% off sitewide. The London-based brand turns out beautiful, polished baggage that feels just as at home in first class as it does in premium economy, no matter where you’re seated.
Filson is taking 25% off sitewide, including its legendary tin cloth outerwear and the duffels that are every bit as iconic. If you’ve been meaning to invest in gear that’ll outlast your next decade of travel, now’s a good time.
Monos makes beautiful, sleek luggage that stays reasonably priced thanks to its direct-to-consumer model. We’re big fans of the carry-on, and brand’s carry-all duffel bag is on our favorite duffels.
Peak Design
The makers of some of our favorite totes and duffels in the game, the good folks over at Peak Design are running a Black Friday sale with up to 30% off top picks.
Cyber Week FAQ
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
Are deals better on Black Friday or Cyber Monday?
Black Friday and Cyber Monday both deliver stellar deals, but they play a little differently. Big-name retailers and legacy brands usually kick things off on Black Friday, while smaller DTC brands tend to hold their fire until Cyber Monday. Expect solid discounts starting around 20% off—and keep your eyes peeled for the coveted sale-on-sale action that’s become the norm in recent years.
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