Phlur fragrances have gained some buzz on TikTok, in part because they were acquired by content creator Chriselle Lim, but also because of their unique scents and stories. Lim’s first addition to the perfume brand as its new owner and creative director, Missing Person, went viral for its touching backstory and subtle, soft notes.

That was just the intro to Phlur. The brand now has a collection of fragrances and body mists, all of which are cruelty-free and vegan. It’s no shock that Phlur has become a mainstay of #PerfumeTok, especially as the fragrance brand continues to drop new scents on the regular. As the aesthetically pleasing short round bottles filled with bold-colored liquid pop up in more and more TikTok videos, you might feel inclined to add one — or two… or three… — to your cart, and that’s where we come in to help.

Below, we break down the best Phlur perfumes based on notes, strength, and longevity, to give you the ultimate top 5 that is beauty editor-approved.

Our Top Picks

• Notes: Cassis Leaves, Strawberry Gariguette, Plum Nectar
• Strength: 10/10
• Longevity: 10/10

I took a travel-sized bottle of this perfume with me on a trip to a new city and sprayed it once in the morning. Even after a full day of walking, eating, and public transport, I would still smell it on me throughout all my activities, even until I returned home for the night. So, whenever I use it now, I’m reminded of my trip. Still, it’s not overbearing. It’s sweet and fruity but fresh and sophisticated.

Available sizes: 9.5 ml (0.32 fl oz) for $32, 50 ml (1.7 fl oz) for $99, and duet combo $111.

• Notes: Waterlily, Lush Fig, Cassis Buds
• Strength: 8/10
• Longevity: 6/10

Fig is one of the biggest perfume trends of 2025 for good reason. It’s light and earthy with a touch of sweetness. While this is a more delicate fragrance, it has its own purpose. It pairs well with woodsy fragrances for a full-on forest effect or with vanilla to bring out the gourmand notes.

Available sizes: 9.5 ml (0.32 fl oz) for $32, 50 ml (1.7 fl oz) for $99, and duet combo $111.

• Notes: Skin Musk, Bergamot Nectar, Blonde Wood
• Strength: 7/10
• Longevity: 7/10

Elegant and delicate, Missing Person is a go-to for everyday wear, especially when you’re going for that effortless chic vibe. Due to its versatile yet classic nature, it could also make an excellent gift for a loved one or a special occasion. Lim does say it smells different on everyone, so this might be one you have to try out for yourself.