Amid a sea of celebrity-backed luxury house fragrances, Le Labo has stood out for its unisex, sophisticated scents grounded in memory and culture. Surely you’ve had a whiff of Santal 33, a woody-centric fragrance that for literal decades has wafted through the streets of most major cities. But Le Labo’s core collection includes more than just Santal 33. (We’re partial to Thé Matcha 26, our pick for the best overall cologne thanks to its beloved profile of matcha, fig, and fresh-cut grass.) And now there’s a new addition to their scent lineup: Violette 30.

Le Labo describes Violette 30 as containing “verdant green floral notes with white tea notes, cedarwood, and a touch of guaiacwood.” That combination is one of Le Labo’s more bright, vibrant, and outwardly floral fragrances, a nice change of pace for its usual woody and musky offerings. It’s a especially interesting entry, given the winter timing of the release. (Typical cold-weather scents usually highlight darker, heavier notes like dried fruit, leather, and vanilla.)

The new fragrance stands out in a crowded space of violet-forward scents (Marc Jacobs’ Daisy and Guerlain’s Insolence come to mind) by highlighting the flower’s sweet, fresh notes. That focus results in a balanced formula that eschews the powdery smell that can often make florals feel outdated, like old-school makeup from your grandma’s vanity. Le Labo smartly complements Violette 30’s floral aspects with more assertive notes like wood and worn-in leather, quashing my initial worries that the scent would be overtly feminine.

Testing out the scent elicited a number of “What are you wearing?” inquiries around the office. For one, people were excited to know it was from Le Labo (a beloved brand among my GQ colleagues). They also immediately picked up on the sweeter floral notes, commenting that despite its more feminine qualities, it was a nice departure from some of the more heavier scents I usually wear. It’s been fun adding this to my morning fragrance rotation, making dark, gloomy winter mornings feel more uplifting with a spritz to my neck. It’ll definitely remain in my regular rotation, although at night, I plan to pair it with more tobacco- or leather-forward colognes to add just a tiny bit of weight.

Violette 30 is available now from Le Labo in five sizes, ranging in price from $7 to $1,125.