Fall beauty always has a way of pulling us toward richer tones — but this winter season, there’s a new brown lipstick that’s stealing the spotlight. Enter rosy brown lipsticks: the effortlessly cool shade that’s taking over during peak sweater weather. Think less sharp corporate lip lines and more about the effortless, blurred, painterly flush of a snowy afternoon.

“Rosy-brown lips with a soft, blurred finish are the winter makeup mood right now,” confirms Janice Daoud, a celebrity makeup artist who works with Miley Cyrus and Isabela Merced.

Daoud continues, “The cool-toned undertone feels modern and understated, and the blurred texture keeps it effortless, like a lived-in lip that works with fresh skin and minimal makeup. The ultimate cool girl lip.”

From TikTok to celebrity red carpets, rosy brown lips are everywhere right now proving that you don’t need a bold, dramatic lip shade to make a statement. If you’ve ever wanted a lip color that feels cozy, confident, and cool all at once, this is it. Here is everything you need to know to tap into the rosy brown lipstick takeover.

What is the rosy brown lipstick trend?

The rosy brown lipstick trend is inspired by brown shades infused with rose, mauve, and plum undertones. It sits at the sweet spot between nude and statement. It feels nostalgic without looking dated. And it’s all about finding the right shade for you.

Who is wearing rosy brown lipstick?

While we saw the rise of the terracotta lip last fall, the rosy brown lipstick trend has already been spotted on Jenna Ortega at the Golden Globe Awards. And if you aren’t sold, beauty trendsetter Hailey Bieber rocked rosy brown lips at the Grammys that matched her manicure. In fact, Bieber’s go-to nail artist Zola Ganzorigt posted an Instagram with the caption: “Match your nails with your lip combo because details matter.” Off the red carpets rosy brown lips have made it to the billboards — take KATSEYE’s Megan sporting a rosy brown shade “Jazzy Jam” for the KATSEYE x LANEIGE JuicePop Box Lip Tint campaign. Eyekonic.

Jeff Kravitz/Getty Images.

Why is rosy brown lipstick trending?

Rosy brown lipstick is the reset we didn’t know we needed. Soft, flattering, and endlessly wearable, it signals a move away from heavy, high-contrast browns toward lighter, more nuanced shades. After seasons dominated by deep mocha – and Pantone establishing mocha mousse as 2025’s color of the year – now, we are leaning into rosier territory. It makes sense because rosy brown lipstick serves as the ultimate bridge between a neutral nude and a seasonal berry and sets us to slowly start wearing more pink colors as spring approaches. It provides the depth of a classic brown but with a cool, pinkish undertone that keeps the complexion looking vibrant and “cold-girl” chic rather than washed out in winter light.

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