“Trailblazers, it’s a double entendre,” Veronica Miele Beard said of the title of her and Veronica Swanson Beard’s fall collection, surrounded by, of course, many blazers, within their Midtown showroom.
As seen on their Veronica Beard mood board, the duo was inspired by trailblazing women from all industries and eras, channeling that ethos into a Western-tinged lineup for the women they dress today.
“These icons that went before us and lit the way for us in every aspect of life, whether it’s design, aviation, film, writing, tech or whatever. Also that American spirit — like adventurer, the risk taker, the going west, and unchartered territories, lands and industries. That was sort of the spirit of it. So there’s some great Western inspiration, some great icon inspirations,” Miele Beard said.
Outerwear was a big focus this season, with styles spanning from Amelia Earhart-esque funnel-neck jackets to cozy, reversible shearlings and tailored coats with a smart offering of interchangeable collars. Nothing was overly thematic, but rather came through sharp, everyday tailoring with strong shoulders and feminine, handkerchief-hemmed or boho-tinged layers in earth tones, tapestry and animalia prints, or decorated with cabochon buttons, studded hardware and bejeweled accents. Overall, a lineup filled with elevated “choose your own adventure” staples for their customer’s fashion journey, whether heading west, or to the office.
While the sisters-in-law duo might not be presenting their fall collection via a presentation or show this season, they noted three important activations surrounding New York Fashion Week. First, they launched the brand’s Substack, where the duo are enjoying sharing the history of their styles, like the signature Dicky Jackets. Second, the brand and the CFDA this month renewed the three-year partnership of the Veronica Beard x CFDA Creative Futures Scholarship, and third, the duo will be traveling to Florida in March for an in-season spring celebration with customers.
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