Data points from the secondary sneaker market suggest that Nike‘s inventory in North America is getting under control.

According to UBS Evidence Lab data, Nike brand footwear prices in the secondary sneaker market rose 6.8 percent in January, reflecting the fourth consecutive month of year-over-year growth. The January rate of growth represented a 330 basis point acceleration from 3.5 percent growth in December. In addition, Jordan brand prices saw an increase of 6 percent year-over-year in January, representing aan 830 basis point improvement from December.

According to UBS softlines analyst Jay Sole, secondary market data “is a reasonably good proxy for Nike brand momentum.” He said that Nike “still has much work to do to return sustainable sales growth with meaningful margin expansion.”

UBS data stats show that the average last sale price for Nike brand products was $142 in January ’26 versus $133 in January ’25. For the Jordan brand, the average last sale price was $202 in January ’26 versus $190 in January ’25.

In comparison with some competitor brands, the average last sale price for all Adidas brand products fell 13.3 percent year-over-year in January. The average last sale price was $104 in January ’26 versus $120 in January ’25, and the deceleration was down 2.8 percent year-over-year in December.

For the New Balance brand, the average last sale price aor all New Balance brand products decreased 1.9 percent year-over-year in January. The average last sale price was $126 in January ’26 versus $128 in January ’25, but that decrease also represented an improvement from the 3.7 percent year-over-year decline in December.

Prices of Nike styles tracked on the secondary market include Air Force 1, Air Max, Air Vapormax, Blazer, Dunk, KD, Lebron, SB and Zoom. Prices of Jordan styles tracked include Jordan 1 Low, Jordan 1 Mid, Jordan 1 High, and Jordan Retro shoes 1 through 5, and 11. The Adidas sneakers tracked include Campus, Forum, Gazelle, Handball, Samba and Ultraboost. For New Balance, the styles tracked were 327, 550, 1906r, 2002r and 9060.

Among the Nike style highlights were Nike Air Max, with the average last sale price of $154 in January ’26 versus $139 in January ’25; Nike Air Vapormax, with the average last sale price of $171 in January ’26 versus $139 in January ’25 and the Nike Dunk, with the average last sale price of $116 in January ’26 versus $94 in January ’25. The Nike Zoom saw its average last sale price at $119 in January ’26, which was down from $133 in January ’25.

For the Jordan brand, its Jordan 1 Low saw an average last sale price of $106 in January ’26 versus $99 in January ’25. But the Jordan 1 Mid had an average last sale price of $96 in January ’26 versus $110 in January ’25. And while the Jordan 1 Retro saw its average last sale price rise to $269 in January ’26 from $217 in January ’25, the Jordan 2 Retro’s average last sale price was flat at $148 in January ’26 versus January ’25. Both the Jordan 3 Retro and the Jordan 4 Retro saw average last sale price declines at $198 in January ’26 versus $217 in January ’25 for the 3 Retro and $285 in January ’26 versus $301 in January ’25 for the 4 Retro.

For the Adidas Samba, the average last sale price was $91 in January ’26 versus $129 in January ’25, while the New Balance 9060 saw its average last sale price nearly flat at $149 in January ’26 versus $150 in January ’25.

Nike’s second quarter earnings report showed that its North American sales were on the upswing, although that was offset by declines in Greater China. The report saw net income falling 32 percent to $792 million from $1.16 billion in the same-year ago period, with net sales up 1 percent to $12.43 billion from $12.35 billion. It was good enough to beat Wall Street estimates of net sales of $12.22 billion.

Nike chief executive officer Elliott Hill told investors at the time that the company is in the “middle innings” of its comeback. And insiders — Hill, directors Tim Cook and Robert Swan — collectively spent nearly $4.45 million in December to buy shares of the firm’s common stock. Company insiders tend to do that as a show of confidence in the company, and in Nike’s case the signal is that the brand is headed in the right direction in its turnaround.

As for Nike’s more popular franchises, research from Jefferies last month showed that its Vomero line was the most searched in December. The banner includes the hero product Vomero 18, plus the Plus and Premium versions that have more added technology. The Vomero Plus is widely considered one of the best running shoes to launch in 2025. Nike in December also took the second spot with its Pegasus franchise.