Why You Bought It: Where the original Aventus leans fruit-and-woods-forward, Absolu opens with subtle sweet nods to that familiar DNA but dries down into a spicier, woodier blend of patchouli, vetiver, labdanum, and cinnamon for warmth and complexity without sacrificing the opulent wearability that made Aventus iconic. The all-black matte bottle completes the vibe, reinforcing its richer tone with an evening-leaning elegance and a commanding presence to match. Once a limited release and now a permanent fixture, it’s not exactly wallet-friendly, but as a reinvented modern classic in its own right, it’s worth every (s)cent.

What You Should Buy Next: Fragrance flankers are essentially remixes of popular scents to appeal to a wider range of people. If you have a favorite scent, it’s possible there’s an adjacent fragrance for you out there.

The Jacob Elordi Cosplay: Arc’teryx Beta Jacket

The Story: Jacob Elordi, in an Arc’teryx Jacket, Winks at the Menswear Bros

Why You Bought It: If Jacob Elordi’s wearing it, we’re buying it. The Arc’teryx Beta jacket has always been popular for its innate ability to keep you dry during wet weather, and it’s a style that’s extended its reach outside of the menswear bros.

What You Should Buy Next: It’s possible some of you couldn’t pull the trigger on the Beta jacket because of its price. That’s reasonable! We really dig the Patagonia Torrentshell 3L Rain Jacket, which is way cheaper at $179 and has just a much of the outdoorsy bonafides as the Arc’teryx.

The Road Runners: Hoka Speedgoat 7

The Story: The Hoka Speedgoat 7 Is Better Than Ever Before

Why You Bought It: The Speedgoat 7 is a highly capable all-around trail shoe that will no doubt be a hit for runners looking for a Jack of all trades for daily miles and longer runs. If you liked the earliest Speedgoat models, you will absolutely love this. The Speedgoat 7 takes that familiar, well-cushioned ride and enhances it with even better energy return and a more durable, eye-catching exterior. However, runners who gravitated to the Speedgoat 6 for its firmer midsole might want to sit this one out.

What You Should Buy Next: Hoka will always be popular among runners, and since you have your trail runners sorted, we have Hokas for every running occasion.

The Timeless Classic: Thom Browne Suit

Thom Browne

Classic Fit Wool Suit

The Story: 25 Years Ago, Thom Browne’s Suits Changed Menswear Forever. They Still Look Radical

Why You Bought It: Very few suits alter the course of menswear history. But we’d wager that most guys with even a passing interest in tailoring could identify one of Thom Browne’s paradigm-shifting suits on sight alone. Jackets and trousers cut with just a little more breathing room have long been a part of his program, originally through the brand’s made-to-measure service, and now via his own stores and blue-chip retailers across the globe.

What You Should Buy Next: Since you threw all your money on a Thom Browne suit, a cheaper alternative might be in order. Our favorite is the sub-$800 Graduate suit from Buck Mason. Its soft-shouldered silhouette and patch pockets are an homage to the Ivy-style sack suits of the 1960s, but that doesn’t mean you have to wear it with a repp tie and penny loafers (although you definitely can.) The three-roll-two jacket features notch lapels and a Goldilocks-worthy cut that’s neither too wide nor too slim, making it an easy way to lend sartorial clout to a wide range of looks, either on its own or with the matching trousers.

The Better Boots: Clarks Desert Boot

The Story: These Cushy Boots Outclass Sneakers Every Day of the Week