When it comes to chic, trendy, yet timeless dresses, Reformation is the brand to turn to. They prioritize sustainability, using deadstock, vintage, or recycled materials whenever possible, rely on a limited production model to help reduce overstock and waste, and encourage caring for your clothes so they last, then reselling or recycling them for a more circular life cycle. Plus, the clothes are really, really cute—sophisticated, modern, and ready for prom and beyond.

More great options for prom dress shopping

When it comes to finding your dream prom dress, you’ve got way, way more options than they did back in the ’90s or 2000s! Shopping apps like eBay, Poshmark, and Depop are packed with treasures, as is your local Facebook Marketplace or prom BST (Buy, Sell, Trade) groups.

Similar to Etsy, eBay is a treasure trove for all things secondhand and vintage. You may have to do some searching and scrolling around to find the right keywords for what you’re looking for, but if it exists, it’s probably on eBay! Once again, make sure you have adequate measurements before you click that “Buy now” button.

Shopping apps like Poshmark and Depop can be another amazing resource for secondhand prom dress shopping, whether that’s someone selling their prom dress from last year or a Gen X or millennial promgoer unloading their ’90s or 2000s dress that feels so Olivia Rodrigo or Sabrina Carpenter!

Local consignment shops

If you’ve come up empty-handed from thrifting, don’t hesitate to take a stroll through your local consignment, resale, and secondhand shops. Sure, you may strike out, but you never know… your dream dress could be hiding on a rack waiting for you.