REI’s Member Days sale starts today and runs through March 23, 2026. As the name implies, the bulk of the deals are exclusively for REI members. Members get 20 percent off one full-price item with the coupon code MEMBER26. Members also get 20 percent off one used Re/Supply item, and 40 percent off all REI Co-Op Campwell and Wonderland tents. If you’re not yet an REI member, you can join today.
We’ve combed through the member deals, as well as some more limited outlet deals to find the best price on all our favorite tents, backpacks, outdoor apparel, and more.
Updated Wednesday, March 2026: We’ve added a few more deals, including a great sale on REI’s Flash 22 daypack, a Sea to Summit sleeping pad, a Mystery Ranch backpack, and an Exped sleeping pad.
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What You Should Get With Your Member Coupon
During the REI Member Days sale REI Members get 20 percent off one full-price item with the coupon code MEMBER26. Here are a few pieces of outdoor gear we love that are good candidate for buying with your member coupon. Not an REI member? You can sign up today and get access to the coupon.
Upgrade Your Sleeping Experience
I just got back from a three-day trip using this pad for the first time in a few months. What a revelation it is, every time I sleep on this thing. I’d been testing other pads most of the winter. While some are very good, nothing compares to the Therm-a-Rest NeoLoft for comfort. This pad reinvigorated my love of backpacking by ensuring that I get a great night’s sleep in the backcountry. It’s cushy and comfortable, like a plush car-camping pad, with excellent pressure relief (pro tip: for max comfort, don’t over inflate it). The R-4.8 insulation keeps you warm down to about freezing, though I’ve used it in colder conditions by pairing it with a closed cell foam pad. I also love that it packs up quite small considering how massive it is when inflated.
Lighten Your Load With an Ultralight Tent
Big Agnes
Copper Spur HV UL Tent
The Big Agnes Copper Spur tents are high quality, lightweight, and well designed. At 2 pounds 10 ounces for the two-person model, this is one of the lightest freestanding tents on the market. It’s easy to set up, and stable even in strong winds. The Copper Spur is also very livable, with steep sidewalls to maximize interior space. Mesh pockets help with gear storage and give you a place to stick your headlamp for dispersed light. The ingenious “awning” design makes getting in and out a snap (provided you have trekking poles to set it up). All seams are taped with waterproof, solvent-free polyurethane tape. They’re also durable despite their lightweight fabrics, standing up to years of abuse on the trail. I do recommend grabbing the footprint ($80), though, to help protect the floor. It also allows you to pitch the fly only, which is nice shelter on sunny days at the beach.
Grab REI’s Best Lightweight Backpack
Photography: Scott Gilbertson
REI Co-op
Flash Air 50 Backpack
I tested this pack quite a bit last summer as part of an upcoming ultralight backpack guide. It’s very comfortable, carrying a 25-pound load without issue. It’s not the lightest pack I’ve tried (it’s 1 pound, 14 ounces for a medium), but like most REI-brand gear, it strikes a great balance between features and price. It’s made of UHMWPE ripstop nylon, with shaped steel piping for the frame, making it studier than a frameless pack. I love the precurved back panel and hip belt, which were much more comfortable than most ultralight framed packs in this class. It’s got nice load lifters as well, and the minimalist design works well to keep weight down. My only real gripe is that the exterior pocket isn’t very big.
Get the Best Camp Stove
Coleman
Cascade 3-in-1 Stove
Any flame will work, but Coleman’s Cascade 3-in-1 stove really elevates your outdoor cooking experience. I lived full time in an RV for over seven years and cooked on this stove almost every day. It’s all about the cast iron grates. They’re sturdier than the usual metal and don’t warp over time. Apply a light coat of oil to them periodically and they’ll develop a protective seasoning just like a cast iron pan. The flat top is also handy for cranking out camp pancakes for a hungry family. The coupon brings the price here down to $200.
Deals on Camping and Backpacking Gear
Photograph: Scott Gilbertson
Nemo Equipment’s Mayfly Osmo tent is the two-person tent I reach for the most. It’s solidly built, cleverly designed, and has proved durable, and most importantly, dry, in my years of testing. I tested the Mayfly two-person model, which has a trail weight of 3 pounds 8 ounces. A little heavier than our top pick for ultralight hiking (the Copper Spur suggested above) but still pretty light when split between two people. It’s a semi-freestanding design, which means there are fewer poles, but you have to stake out the foot-end of the tent. Two sewn-in ridged stays help ensure there’s plenty of room by your feet, but the Mayfly is on the tight side. Two sleeping pads fit, and hikers under 6′ 4″ will be fine, but if you’re not close with your hiking partner, the three-person model for $375 ($125 off) will be a better option.
The Dragonfly Osmo is a slightly lighter tent than the Mayfly above, aimed at ultralight backpackers who want a freestanding tent. I’ve tested and liked the one-person version, which is spacious, lightweight, and sturdy. The Osmo fabric is Nemo’s proprietary blend of nylon and polyester, which in my experience sheds rain better than most nylon rainflies. The Dragonfly Osmo 3-person version is also on sale for $435 ($145 off), and the bike-packing friendly two-person version, with poles that fit between your handlebars, is on sale for $376 ($204 off)
This is the best value of the REI Member’s Day sale. The Wonderland 6 replaces my beloved Kingdom 6, as REI spacious, hoop-design family car camping tent. While I prefer the square design of the Base Camp 6, the Wonderland 6 is undeniably roomier, better ventilated, and overall a better choice for most families. The biggest thing I miss about the Wonderland is the interior divider wall, which makes it easy to have a sleeping area and separate area for hanging out. The Wonderland 4 is also on sale for $257 ($172 off), but I highly recommend the two-person version as it’s nearly the same price and gives you considerably more living space.
Photograph: Thermarest
The Z-Lite Sol weighs next to nothing (10 ounces for the small), folds up small enough to lash to the outside of any pack, and can double as a chair, extra padding on cold nights, table, you name it. I am too old and too soft to be the sort of ultra-minimalist who gets by with just a Z-Lite for sleeping, but I still have one around on almost every backpacking trip I take.
The self-inflating Comfort Plus inhabits an interesting borderland between car camping pad and backpacking sleeping pad. At 3 pounds it’s definitely not light, but if you don’t mind the weight it’s a comfortable option. The open-cell interior offers a nicely cushy sleeping experience with enough padding to help even side sleepers avoid bottoming out.
Formerly our top pick for backpacking sleeping pads, the Exped Ultra 7R is still a great winter sleeping pad, especially at this price. The Ultra has down insulation inside it to achieve the high R-rating. At under 2 pounds for the wide version, it’s not that heavy for a four season pad, but it is quite bulky, taking up considerable pack space due to the down. I have used this pad down to 20 degrees Fahrenheit and was very comfortable (in a 10-degree bag). Exped rates it to –20 degrees F.
Photograph: REI
Sea to Summit’s Ether Light XT is a 4-inch thick ultralight sleeping pad—the ever-popular Therm-a-Rest X-Lite is only 3—making it the best ultralight option for side sleepers. I also like the baffle design better than the Therm-a-Rest, and it seems to be a little more durable in my testing. Note that the XT has been replaced by a newer model, but this one is still great.
Nemo’s Forte 35 is our favorite synthetic sleeping bag. It’s rated to 35 degrees (comfort rated), making it a good choice for summer. What I like most about this bag, and nearly all of Nemo’s sleeping bags, is the wider cut through the torso area down to the knees. This bag is almost a hybrid of a mummy bag and your father’s good old 1970s square sleeping bag. Which is to say, this bag is roomy.
Photograph: Adrienne So
The Arc’teryx Beta SL rain jacket is our favorite rain jacket. This is Arc’teryx’s lightest rain shell, but it’s also one of the few jackets that has never failed to keep me dry. It has Gore-Tex’s latest fabric innovation, called ePE (expanded polyethylene)—it’s a breathable, waterproof membrane laminated to a nylon face (PFC-free). It has a hydrostatic head (HH) rating of 28,000, which is far better than the usual rating of 10,000 that you find in most jackets. This deals takes a little of the sting out of the one thing I don’t like about this jacket—the price.
Patagonia’s classic rain jacket, now with a a PFC-free DWR finish. I like the roomier fit of the Arc’teryx Beta SL above, but this jacket is 95 percent as good and less than half the price of the Beta. It’s got a two-way adjustable hood, and cuffs have velcro to give a nice, tight seal against the rain. The only real complaint I have with this jacket is that’s it’s on the noisier side, but at this price, I can deal with a little extra nylon crinkling.
There’s only a couple colors available at this price, but this is a great deal on one of the most packable synthetic puffer jackets we’ve tested. If you’re avoiding down, but want a light puffer for three-season backpacking, or just around town wear, this the jacket to get.
Photograph: REI
Another deal with limited color selection, but this is too good of a price to ignore. The 650 Down Jacket is one of the best budget three-season puffers you can buy, more so at this price. At 10.9 ounces, it’s reasonably lightweight and has large hand pockets and some very nice internal pockets for stashing a hat or gloves. The kids’ version is also on sale in a nice yellow color that’s handy for spotting your child in the snow.
Patagonia’s Down Sweater is a much-loved, classic puffer jacket. It uses 800-fill-power down and borders on overstuffed, making for a beefier coat than many others I’ve tried. It has plenty of loft nonetheless, and the recycled nylon ripstop fabric still looks like it does the day I took it home (that fabric is now made from recycled fishing nets).
Nemo’s Resolve is a great pack that incorporates a low-waste footprint into the design. It uses solution-dyed fabrics and eschews straps and buckles in favor of bungees and pull-tabs. This does make adjusting it fussier, but once you’re used to it and have the fit dialed in, it’s not an issue. The Resolve is a comfortable pack. While technically frameless, it feels like it has some structure. and it sits nice and high on your back. At 1 pound 15 ounces, it’s also pretty light.
Photograph: Scott Gilbertson
The Flash 22 is possibly the best-value day pack on the market, especially on sale. I was surprised by how comfortable this thing is, despite the lightweight straps and minimal padding. It carries loads up to 15 pounds without straining the shoulders, and the side stash pockets are fabulously large—big enough for a Nalgene bottle or rain jacket. The Flash 22 is made of 70-denier recycled ripstop nylon, which is on the lighter side, but mine has held up well, even coming through some rough canyon hikes in Utah without any more than mud stains. Note that this deal is only on the print versions.
This is Mystery Ranch’s stab at an ultralight pack. It’s still 3 pounds, 13 ounces, but the full suspension system can handle loads far beyond what most ultralight packs (even those with frames) can handle. This is one of the most comfortable packs I’ve tested and my top pick for any load over 25 pounds, but unfortunately, Mystery Ranch has discontinued it, so this might be your last chance to snag one.
If you want to bring a chair backpacking, this is the one to get. It’s just about the lightest on the market at 18 ounces, and it packs down nice and small. Nemo also solved the main problem with all pole chairs: The included base pad keeps it from sinking in soft ground.
-Front-Open-By-Golf-Bag-In-Grass-Reviewer-Photo-SOURCE-Ryan-Waniata.jpg)
Photograph: Ryan Waniata
As with most Yeti sales, this one applies only to a single color, in this case the insanely bright Firefly Yellow. I can almost guarantee you will never lose it if you get that color. Yeti’s Hopper cooler is my go-to cooler for an afternoon at the beach. It’s just large enough for ice, drinks, and snacks for my family of five.
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680&ssl=1 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
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