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Sit, stay… style? Marc Jacobs, a well-known animal enthusiast who runs an ultra-successful Instagram account on behalf of his four-legged friend, just threw all similarly devoted pet parents a bone: in the form of his launched-last-year “Bark Jacobs” program, now available online for the first time ever (meaning living next to a participating location is no longer a requirement).

Thanks to this perk, shoppers can customize select Marc Jacobs totes with hand-painted portraits of their pets, and nothing is off the table: be it your cool, calm, and collected Weimaraner or your lovable, 20-year-old chinchilla.

Marc Jacobs’ quintessential, boxy The Tote Bag in leather takes center stage here. Unveiling it in 2019, the label sold 100,000 units of the catchall in its first year on the market, with fashion insiders continuing to gravitate to the bag’s sumptuous fabric, roomy proportions, multiple organizational compartments, and removable crossbody strap for hands-free wear. A 13-inch laptop, tablet, change of shoes, water bottle, hair brush, makeup bag, and many more tchotchkes can fit into The Tote Bag’s large iteration. Now, courtesy of “Bark Jacobs,” you have a good excuse to sneak your Ragdoll into the office, too, with the help of a handbag bearing a true-to-life illustration of the cat’s visage.

To unlock this unique feature, which has so far been utilized by only a handful of other high-end destinations like Staud, all you have to do is navigate to a small, medium, or large The Leather Tote Bag of choice on the “Bark Jacobs” landing page and check the box for customizing your purchase with a complimentary pet portrait. Yes, the service comes at no extra charge, though you’re limited to only one pet per bag (sorry, bonded-pair owners). After you make the selection, all that’s left to do is upload a clear photo of the animal in question and add their name if you so desire. The latter element will be drawn on in loopy cursive — further contributing to the bag’s chic looks.

No less enticing: Each top-handle beaut can be further dolled up with a wide range of attractive, perfect-for-spring colorways, from Hot Pink to the quiet-luxury Argan Oil and Kiwi, which just might resemble your talkative parrot’s plumage.

And in case you’ve hopelessly went down the rabbit hole of pet-coded Marc Jacobs luxury goods at this point, there’s even more to shop from the brand’s online shelves in that department. All good boys need to stay protected against springtime showers, for example, which is where the Hattie Stewart x Maxbone x Marc Jacobs Raincoat comes in — a collaboration product with a London-based illustrator and a Los Angeles–based upscale pet essentials brand. The trio has even come out with a special-edition stuffed toy that will (finally) prompt Fido to retire Lamb Chop once and for all. Lastly, a book-length feature published by Rizzoli of Jacobs’ own pooch, Neville, is shoppable as we speak. With close to 200,000 admirers on social media, it’s only a matter of time before this bull terrier’s biography sells out.

“Bark Jacobs” making its way online by popular demand isn’t the only element of newness in Marc Jacobs’ universe. “Marc by Sofia,” Sofia Coppola‘s A24 documentary detailing the man’s creative genius, is landing in theaters on March 27, 2026, with a limited release happening a week prior. Those who wish to brush up on their Marc Jacobs know-how in a more analog way can also pre-order the “Little Book of Marc Jacobs” at Amazon, which lets readers immerse in all of Jacobs’ most pivotal eras: from his time at Louis Vuitton to some of his biggest campaigns to date.

Arguably one of the most fun eras at Marc Jacobs? The one that takes “inseparable from my canine companion” to a whole new level.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on designer brands’ buzziest new offerings — customization options included — and how to take advantage of them online.