If you have been in the market for a new bag lately, chances are you’ve come across Stand Oil. Established in 2018, the South Korean brand has been slowly but surely carving out an affordable corner of the market with trendy yet timeless designs that work with most wardrobes, earning it co-signs from A-list celebrities around the world and viral status on TikTok. Now, the brand’s it-bag factor is further intensified with its first-ever celebrity collaboration, with none other than LE SSERAFIM’s Huh Yunjin.

Borrowing its name from the thick, honey-like linseed oil used in painting to create smooth, glossy, and durable finishes, the brand sets out to make products that, while ultra-popular now, could stand the test of time. “In art, stand oil is known for becoming richer and more refined over time, and we liked the idea that our products could have that same sense of lasting value,” Yun Jo, head of brand communications, tells Teen Vogue.

“Rather than being swayed by fleeting trends, we set out to design bags that remain relevant and refined over time,” she continues. “At the time [the brand was founded], we felt like there was a space in the market for accessories that balanced thoughtful design, strong quality, and reasonable pricing, while still feeling emotionally connected to everyday life. Our goal has always been to create pieces that integrate naturally into daily routines while expressing a distinctive yet understated aesthetic.”

When LE SSERAFIM traveled to the US for the first time, Yunjin was seen sporting her Stand Oil bag adorned with ribbons. That small detail was actually one of the memories that informed the collaboration, which features the mini Breezy bag, a smaller version of the brand’s best-selling style, in a “misty white” colorway made from their vegan leather, and the Jenaissante charm set and scarf to go with it, leaning heavily into the bag charm trend.

It was precisely that aesthetic that first attracted Yunjin to the brand. She tells Teen Vogue, “Back in 2023, I bought a bag from Stand Oil for the first time, styled it with a ribbon. I shared it on social media, and it unexpectedly went viral. Since then, I’ve been fortunate to continue building a great relationship with Stand Oil, which makes that bag incredibly meaningful to me. So when I was designing this piece, I kept that memory in mind and drew inspiration from the way I styled it back then.”