Table of Contents
The sun is rising, flowers are beginning to bloom, and pollen is in the air. This all means spring is finally here, and Amazon is ready to celebrate in its customary fashion: with deals.
On March 25, the third annual Amazon Big Spring Sale finally started, with discounts running through the end of the sale on March 31, just like last year’s sale. The Amazon Spring Sale is your best chance to save until Prime Day, so don’t miss out.
The deals featured in this sale reflect the spirit of the season: Outdoor gear and yard care supplies, spring cleaning supplies from disinfectant sprays to robot vacuums, spring fashion, and other household essentials will be the major featured deals that scream “spring.” However, there’s no shortage of deals on QLED TVs, flagship Sony headphones, Apple devices, Shark and Dyson hair tools, and of course, Amazon’s devices like Kindles and Echo smart speakers.
SEE ALSO:
How to recycle Amazon packaging from your Big Spring Sale purchases (yes, all of it)
Each day of the Big Spring Sale will also feature daily deal drops on categories from spring cleaning to beauty. Mashable’s shopping team will be keeping an eye on the best deals from before sunrise to midnight, so keep checking back to be the first to hear about the latest discounts.
Our editors’ most recommended deals will be marked with a 🔥 emoji. Deals that are no longer available will be noted with strikethrough.
Best Apple deal
$199.99
at Amazon
$249
Save $49.01
Why we like it
According to our review, Apple’s AirPods Pro 3 are an “easy buy” if you’ve been looking for a new pair of AirPods. It’s easy to see why: They have excellent ANC, eight hours of listening time per charge, a built-in heart rate monitor, and live translation features. While they hit a lower price of $184 back in February, this markdown is still worth checking out.
Check out Mashable’s full review of the Apple AirPods Pro 3.
AirPods deals
AirTag deals
MacBook deals
-
Apple MacBook Neo (A18 Pro, 8GB RAM, 512GB SSD) — $689.99
$699(save $9.01) -
Apple MacBook Air, 13-inch (M4, 16GB RAM, 512GB SSD) — $949
$1,199(save $250) 🔥 -
Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) — $949
$1,199(save $250) 🔥 -
Apple MacBook Air, 13-inch (M5, 16GB RAM, 512GB SSD) — $1,049
$1,099(save $50) -
Apple MacBook Air, 15-inch (M4, 16GB RAM, 512GB SSD) — $1,099
$1,399(save $300)
iPad deals
-
Apple iPad, 11-inch (A16, WiFi, 128GB) — $299
$349(save $50) -
Apple iPad Air, 11-inch (M3, WiFi + Cellular, 128GB) — $549.99
$749(save $199.01) 🔥 -
Apple iPad Air, 11-inch (M4, WiFi, 128GB) — $559
$599(save $40) 🔥 -
Apple iPad Air, 13-inch (M4, WiFi, 128GB) — $732.99
$799(save $66.01) -
Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099
$1,299(save $200)
Apple Watch deals
Best headphones deal
$37.79
at Amazon
$79.99
Save $42.20
Requires on-page coupon
Why we like it
The JBuds Lux ANC are the best budget headphones we’ve tested in recent memory, offering decent noise cancellation, a long battery life, and balanced sound. (Just note that their fit can be hit or miss.) They’re a great value at their regular price of $80, but a coupon on their Amazon product page bumps them down to just $37.79 — a 50% savings. We saw them dip to $27 at Walmart on Black Friday, but this is their lowest-ever price on Amazon. Choose from four colors: graphite, cloud white, mauve, or sage.
More headphone deals
Earbud deals
Bluetooth speaker deals
Best robot vacuum deal
$499.99
at Amazon
$799.99
Save $300
Why we like it
Mashable’s robot vacuum expert, Leah Stodart, tested and loved the Eufy C28 when it came out last month. At $499.99 for the Big Spring Sale, the Eufy C28 is not only the most affordable roller mop robot vacuum you’ll find this season, but the best budget robot vacuum and mop combo period.
If you tried a cheap mopping robot vacuum in the past that smeared more than scrubbed, let the Eufy’s self-rinsing roller mop change your mind. Its fluffy bath towel material is already more absorbent than the typical thin mopping pad — but just to ensure liquid spills aren’t being smeared around, the C28’s roller gets rinsed with clean water as it’s mopping. Its self-emptying dock also washes and dries the mop after each cleaning.
More robot vacuum deals
Cordless vacuum and wet-dry vacuum deals
Best Amazon device deal
$14.99
at Amazon
$39.99
Save $25
Why we like it
The newest Fire TV Stick in Amazon’s lineup, the 4K Select, was one of Mashable readers’ (and editors’) favorite deals from Black Friday. We saw it drop to a wildly low price of $9.99 during that sale, but right now you can grab it for $14.99 using the code FTV4K. It offers support for Alexa+, HDR10+, Amazon Kids+, Amazon Luna, Xbox Game Pass, and NordVPN, and it’s already more than 50% off.
Fire TV deals
Echo device deals
Kindle deals
SEE ALSO:
The top finds from Amazon’s Spend $100, Get $20 Free sale: Nespresso, Sun Bum, Hydro Flask
Best outdoor deal
$428.99
at Amazon
$799
Save $370.01
Why we like it
Weighing in at just under 25 pounds, Anker’s Solix C1000 Gen 2 portable power station makes an excellent camping companion. The power station can keep your devices juiced up and even has enough oomph to power up some cute fairy lights or whip up a quick meal in the air fryer. It can also recharge in under 50 minutes, which can really come in handy when you’re off the grid. Mashable’s reviewer called it “the perfect model for taking on a weekend camping trip or keeping around the house for occasional power outages.”
More outdoor deals
More portable power station deals
Best DJI deal
$149
at Amazon
$199
Save $50
Why we like it
The Neo is the perfect starter drone for people just venturing into the drone hobby for the first time — and not just because of the low price. This camera offers a 4K camera for shooting gorgeous aerial videos and a 12MP camera. It can take off from the palm of your hand, and it’s super portable. For creators and hobbyists, it’s a great entry point.
More DJI deals
Best TV deal
$897.96
at Amazon
$1,999.99
Save $1,102.03
Why we like it
Hisense’s 2025 U7 TV combines mini LED backlighting with a 165Hz refresh rate and Dolby Atmos to pack a major punch with a not-so-major price tag. At least, now that it’s considered a last-generation model.
But here’s why this is such a good deal: The 2026 version of the same TV (unveiled on March 6) will run you $1,999.99 for the 75-inch model. If you opt for last year’s version instead, it’ll only cost you $897.96. Not only is that over 50% off, but it’s about $100 cheaper than it was just last month for President’s Day.
43-inch TVs and under
50- to 55-inch TVs
65-inch TVs
75-inch TVs and up
Best Windows laptop deal
$2,069.99
at Amazon
$2,399.99
Save $330
Includes free download code for “Crimson Desert”
Why we like it
If you’re an on-the-go gamer, the Asus ROG Flow Z13 should make your shortlist. It has a 180Hz display (so smooth), a detachable keyboard, and an AMD Ryzen AI Max+ 395 chip that offers RTX 4060-level graphics performance. GTA V star Ned Luke he uses one when he travels, and he told us it’s “an animal.” The model with 32GB of RAM and a terabyte of disk space is $330 off on Amazon, and it comes with a free copy of Crimson Desert. It’s never been cheaper before. (Best Buy is price-matching it, but doesn’t throw in the free game code.)
More Windows laptop deals
-
Microsoft Surface Laptop 7, 13.8-inch (Snapdragon X Plus, 16GB RAM, 512GB SSD) — $949.99
$1,199.99(save $250) -
Asus TUF Gaming F16 (Intel Core i5-13450HX, Nvidia GeForce RTX 5050, 16GB RAM, 512GB SSD) — $999.99
$1,299.99(save $300) -
Microsoft Surface Laptop 7, 13.8-inch (Snapdragon X Elite, 16GB RAM, 1TB SSD) — $1,199.99
$1,599.99(save $400) 🔥 -
Samsung Galaxy Book5 Pro 360 (Intel Core Ultra 7 256V, 16GB RAM, 1TB SSD) — $1,199.99
$1,699.99(save $500) -
Microsoft Surface Laptop 7, 15-inch (Snapdragon X Elite, 16GB RAM, 1TB SSD) — $1,299.99
$1,699.99(save $400) 🔥 -
Asus ROG Strix G18 (AMD Ryzen 9 8940HX, Nvidia GeForce RTX 5050, 16GB RAM, 1TB SSD) — $1,394.99
$1,699(save $305) + free Crimson Desert code 🔥 -
Lenovo Legion 5i (Intel Core i7-14700HX, Nvidia GeForce RTX 5070, 16GB RAM, 1TB SSD) — $1,469.99
$1,669.99(save $200) + free 3-month Xbox PC Game Pass subscription -
Microsoft Surface Laptop 7, 15-inch (Snapdragon X Elite, 32GB RAM, 1TB SSD) — $1,549.99
$2,099.99(save $550) -
Asus ROG Strix G16 (Intel Core Ultra 9 275HX, Nvidia GeForce RTX 5080, 32GB RAM, 1TB SSD) — $2,464.99
$2,899.99(save $435) -
LG gram Pro 16 (Intel Core Ultra 9 285H, Nvidia RTX 5050, 32GB RAM, 2TB SSD) — $2,499.99
$3,149.99(save $650)
Best kitchen deal
$199.99
at Amazon
$229.99
Save $30
Includes free $20 Amazon credit
Why we like it
We’re happy to report that the bestselling Ninja Creami is just as great as TikTok says it is. Once you fill and freeze its pints with the base of your choice, “It makes ice cream, gelato, frozen yogurt, sorbet, and smoothie bowls with just the press of a button,” writes Mashable’s Samantha Mangino.
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This TikTok-famous appliance is marked down to $199.99 during the Big Spring Sale (or $30 off), which matches deals at Best Buy, Target, and the SharkNinja website. However, Amazon one-ups them all by throwing in a free $20 credit on top of that discount; you save $50 total there.
Check out Mashable’s full review of the Ninja Creami.
More ice cream maker deals
Air fryer, countertop oven, and multicooker deals
Blender deals
Coffee and espresso machine deals
Mixer deals
Best Lego deal
$47.99
at Amazon
$59.99
Save $12
Why we like it
Lego’s Botanicals sets are always a delight to have up on display, and this Japanese Red Maple Bonsai Tree is sure to add a lovely pop of red, orange, and green to your home. At the moment, it’s on sale at Amazon for $47.99, which is just pennies away from its lowest-ever price point of $47.95, according to price tracker camelcamelcamel. What better time to scoop up this 474-piece set if it’s caught your eye?
More Lego deals
Best beauty deal
$349.99
at Amazon
$549.99
Save $200
Why we like it
The Laifen hair dryer that Mashable’s hair tool expert, Bethany Allard, named as the best Dyson Supersonic dupe is on sale for the spring sale. But maybe you won’t be as hard-pressed to find a good dupe when the fanciest Supersonic is at a new record-low price.
The Supersonic Nural’s main flex over the regular Supersonic is a system of sensors that automatically lower heat near your head, preventing a sizzling scalp. The Nural can also remember your preferred settings just based on the attachment being used, and knows to pause airflow when you set it down.
More hair tool deals
Skincare device deals
Best home deal
Why we like it
Warmer weather means open windows at home. And for the lucky folks, open windows at home mean allergy-induced sniffles. Make this the year that you finally get an air purifier for your home. This Blueair model can clean up to 1,858 square feet in an hour (a much larger reach than other purifiers under $200 in this list). The powerful HEPA filter can remove airborne particles that irritate our respiratory systems, like pollen, dust, mold spores, pet dander, and smoke, so you’ll benefit from the benefits of filtered air indoors year-round.
More air purifier deals
Smart light deals
Sheets, comforter, and pillow deals
Stain remover tool and upholstery deep cleaner deals
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680&ssl=1 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
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