Gigi Hadid is unrecognizable in the best possible way for Miu Miu’s 2026 Leather Goods campaign. She shows off cropped blonde hair, a gamine energy, and a quiet elegance. Shot by Steven Meisel and styled by Lotta Volkova, Hadid plays an emancipated character moving into a bourgeois apartment and making it entirely her own.

Miu Miu Leather Goods 2026 Campaign

The setting is deliberately stiff. Neutral walls, antique furniture, rooms that feel like they belong to another era. Hadid cuts through all of it. One moment, she is perched on a table, lost in thought. Next, she is staring straight down the lens, completely in control.

Her mood shifts throughout, and that tension is exactly what makes the images so compelling. The Miu Miu bags do a lot of the talking as well. The Arcadie and Wander styles appear in quilted matelassé leather across every frame, in electric green, cobalt blue, burnt orange, and cream.

See more of Gigi in the cozy Guest in Residence’s winter collection.