‘You, Me and Tuscany’ review: Halle Bailey and Regé-Jean Page deliver a radiant, feel-good rom-com
This winter, Heated Rivalry helped audiences get hot and bothered at home. But with cherry blossom season upon us, dare to embrace a romance set under the Tuscan sun. If you need some sunshine, yearning, and romance, go see You, Me & Tuscany, the latest gem from director Kat Coiro.
In 2022, Coiro showed her sincere appreciation for classic romantic comedy with the sublimely satisfying Marry Me, which starred Jennifer Lopez and Owen Wilson in a Notting Hill-like narrative about an average bookish man who woos an international famous woman. Now, Coiro’s back to help us fall in love again with another story that pulls heavily from ’90s rom-com inspiration. This time, her leading lovers are The Little Mermaid‘s Halle Bailey and Bridgerton‘s Regé-Jean Page, who are surrounded by a gaggle of charming, colorful characters.
What’s not to love?
You, Me & Tuscany is basically While You Were Sleeping in Italy.
Regé-Jean Page, Halle Bailey, and Lorenzo de Moor in “You, Me & Tuscany.”
Credit: Universal Pictures
Bear with me. Screenwriter Ryan Engle (Rampage, Beast) and his wife, Kristin Engle, are credited with the story for You, Me & Tuscany, with the former credited as its sole screenwriter. You, Me & Tuscany‘s credits do not cite the 1995 Sandra Bullock rom-com written by Daniel G. Sullivan and Fredric Lebow as an inspiration. But if you look past the superficial, the comparison between While You Were Sleeping and You, Me & Tuscany is undeniable.
Each film begins with a lonely young woman who dreams of a bigger life. Chicago transit worker Lucy (Bullock), who has no family, dreams of the dashing stranger in the tailored suit who comes to her station every morning and brightens her day by just existing. Aspiring chef Anna (Bailey) once dreamed of traveling to Italy and starting a restaurant with her mom. But the unexpected death of her mother derailed her culinary school education, leaving her scraping by on housesitting gigs in Manhattan. That is, until she meets a “spicy white boy” (as her bestie Claire calls him) named Matteo (Lorenzo de Moor).
Over a sexy night together, Anna learns that Lorenzo owns a Tuscan villa that is “just sitting there.” And look, when she decides to use the last of her savings to finally see Tuscany, it’s not with the plan of squatting in his abandoned villa. But much like Lucy never imagined her meet-cute with her crush would be on the tracks of a subway as the train came barreling in, life (in rom-coms) comes at you fast. Just go with it.
Luca Setaccioli, Stella Pecollo, Agazio Olanda, Tommaso Cassissa, Beatrice Skyler Rigel, Giacomo Giacopini, and Halle Bailey in “You, Me & Tuscany.”
Credit: Giulia Parmigiani / Universal Pictures
Naturally, Anna finds a diamond ring in the house, tries it on, and as fate would have, she can’t get it off before Matteo’s family finds her in his house. So, much like Lucy, she is at the center of a marital misunderstanding: the family of the absent (or comatose) man believes this charming, lonely girl is his fiancée. But the similarities don’t stop there! I could run you through the whole plot of both films, to point to how clearly the Engles pulled from Sullivan and Lebow’s framework. But crucial to the plot is the brother complication.
Mashable Top Stories
In While You Were Sleeping, the comatose crush played by Peter Gallagher begins as the dream, but Lucy soon falls for his slightly cranky, blue-collar brother (Bill Pullman), creating an unusual love triangle. Because how can she be with the man she’s actually falling for when he and all his family believes she’s engaged to his brother?! Anna ends up in this same tricky predicament, falling for Matteo’s “brother/cousin” Michael (Page). The specifics of that relationship will be explained by the pair’s TMI-obsessed sister Francesca (a splendidly funny Stella Pecollo). But the key problem is the same: The rom-com heroine’s interest shifts from the white-collar, vaguely fuckboy-esque brother to the more gruff and rugged brother with a heart of gold.
Mashable 101 Fan Fave: Nominate your favorite creators today
It’s a terrific plot that, while seemingly stolen, is gussied up with gorgeous Italian settings of rolling vineyards, rapturous close-ups of delicious local food, and elements of Black culture shared between the leading onscreen lovers. Awe-striking establishing shots of Tuscany prove a perfect backdrop for these beguiling performers to paint their romance, scored by swoony R&B tracks like Mario’s “Let Me Love You” and Ari Lennox’s “Soft Girl Era.”
Halle Bailey and Regé-Jean Page lead a divine ensemble.
Regé-Jean Page and Halle Bailey in “You, Me & Tuscany.”
Credit: Giulia Parmigiani / Universal Pictures
Bailey is bubbly and pitch-perfect as a rom-com heroine, exuding the kind of chaotic gumption that could be disastrous in the real world, but is an unlikely path to adventure in this tender genre. In the opening sequence, she’s able to strut like a confident fashion icon, only to stumble into physical comedy when the rug of a seemingly perfect life is pulled out from under her by another rom-com diva, My Big Fat Greek Wedding‘s Nia Vardalos.
For his part, Page cozies back into the enemies-to-lovers dynamic that had Bridgerton fans going mad. As “handsome winemaker” Michael, he is initially brusque and distrustful of the outspoken American, who assumes they have commonality because of their skin color. After a bumpy beginning though, Michael learns they do have a lot in common, like heartache, ambition, and a love of good wine and yearning R&B. Naturally, Anna gushes to her bestie (Aziza Scott) back in New York about this, texting, “Spicy White has a brother that’s a BROTHA with a six-pack!”
From a distance, Claire tries to be the real-talking voice of reason, and Scott is lively fun in this small part. In Italy, Anna first befriends a garrulous taxi driver named Lorenzo (Marco Calvani), who, beyond offering good advice, is also always ready with a gourmet Italian sandwich. (Squad goals.) De Moor smoothly shoulders the role of the sexy Italian who could be only a plot device by bringing a spicy mischievousness to Matteo. And the rest of the family are a joy, much like in While You Were Sleeping and My Big Fat Greek Wedding. Matteo and Michael not only have their bawdy, chatty sister, but a chipper cousin (Emanuele Pacca) who loves opera, a hovering mother (Isabella Ferrari), a stern father (Paolo Sassanelli), a pair of serenading uncles, a duo of excitable nieces, and a glaring nonna (Stefania Casini). While each is a sketch of a character, they all bring verve and joy to this mirthful medley.
Marco Calvani and Halle Bailey in “You, Me & Tuscany.”
Credit: Universal Pictures
Coiro’s rom-com doesn’t just satisfy on the swoon. Sure, she knows how to dress the heroine in chic, fantasy fashion fits, and how to shoot Page for maximum sexual appeal (slo-mo, wet, and shirtless). But beyond that, she fills every role with a dynamic performer who adds flavor to her Italian feast of yearning and love. For instance, Cora (Cocoa Brown) and Prisilla (Vanessa Fraction), a pair of Black friends on a vineyard tour, prove spectacular comic relief in an emotional moment as they riff about edge maintenance and Michael’s level of sexiness. Coiro herself gets in on this fun too, offering a cameo where she’s a silly tourist absolutely flushed by the undeniable sexual chemistry between Anna and Michael. And, fair.
Which is all to say, You, Me & Tuscany will be loved by rom-com fans for its sincere appreciation of the subgenre. From a familiar framework and a traditionally romantic Tuscan setting, Engle creates a vivid world of love and family that is absolutely enchanting. Coiro brings this fantasy romance to life with a crackling cast and a keen eye for both whimsy and comedy. And Bailey and Page are a sensational match, spinning an enemies-to-lovers tale with passion and panache.
All this makes You, Me & Tuscany a marvelous movie, so beautiful and fun that it demands to be seen in theaters. But hey, sneak in a sandwich, a fancy Italian one if you can. It’ll make a perfect pairing.
You, Me & Tuscany opens in theaters April 10.
#Tuscany #review #Halle #Bailey #RegéJean #Page #deliver #radiant #feelgood #romcom
This winter, Heated Rivalry helped audiences get hot and bothered at home. But with cherry blossom season upon us, dare to embrace a romance set under the Tuscan sun. If you need some sunshine, yearning, and romance, go see You, Me & Tuscany, the latest gem from director Kat Coiro.
In 2022, Coiro showed her sincere appreciation for classic romantic comedy with the sublimely satisfying Marry Me, which starred Jennifer Lopez and Owen Wilson in a Notting Hill-like narrative about an average bookish man who woos an international famous woman. Now, Coiro’s back to help us fall in love again with another story that pulls heavily from ’90s rom-com inspiration. This time, her leading lovers are The Little Mermaid‘s Halle Bailey and Bridgerton‘s Regé-Jean Page, who are surrounded by a gaggle of charming, colorful characters.
What’s not to love?
You, Me & Tuscany is basically While You Were Sleeping in Italy.
Regé-Jean Page, Halle Bailey, and Lorenzo de Moor in “You, Me & Tuscany.” Credit: Universal Pictures
Bear with me. Screenwriter Ryan Engle (Rampage, Beast) and his wife, Kristin Engle, are credited with the story for You, Me & Tuscany, with the former credited as its sole screenwriter. You, Me & Tuscany‘s credits do not cite the 1995 Sandra Bullock rom-com written by Daniel G. Sullivan and Fredric Lebow as an inspiration. But if you look past the superficial, the comparison between While You Were Sleeping and You, Me & Tuscany is undeniable.
Each film begins with a lonely young woman who dreams of a bigger life. Chicago transit worker Lucy (Bullock), who has no family, dreams of the dashing stranger in the tailored suit who comes to her station every morning and brightens her day by just existing. Aspiring chef Anna (Bailey) once dreamed of traveling to Italy and starting a restaurant with her mom. But the unexpected death of her mother derailed her culinary school education, leaving her scraping by on housesitting gigs in Manhattan. That is, until she meets a “spicy white boy” (as her bestie Claire calls him) named Matteo (Lorenzo de Moor).
Over a sexy night together, Anna learns that Lorenzo owns a Tuscan villa that is “just sitting there.” And look, when she decides to use the last of her savings to finally see Tuscany, it’s not with the plan of squatting in his abandoned villa. But much like Lucy never imagined her meet-cute with her crush would be on the tracks of a subway as the train came barreling in, life (in rom-coms) comes at you fast. Just go with it.
Luca Setaccioli, Stella Pecollo, Agazio Olanda, Tommaso Cassissa, Beatrice Skyler Rigel, Giacomo Giacopini, and Halle Bailey in “You, Me & Tuscany.” Credit: Giulia Parmigiani / Universal Pictures
Naturally, Anna finds a diamond ring in the house, tries it on, and as fate would have, she can’t get it off before Matteo’s family finds her in his house. So, much like Lucy, she is at the center of a marital misunderstanding: the family of the absent (or comatose) man believes this charming, lonely girl is his fiancée. But the similarities don’t stop there! I could run you through the whole plot of both films, to point to how clearly the Engles pulled from Sullivan and Lebow’s framework. But crucial to the plot is the brother complication.
Mashable Top Stories
In While You Were Sleeping, the comatose crush played by Peter Gallagher begins as the dream, but Lucy soon falls for his slightly cranky, blue-collar brother (Bill Pullman), creating an unusual love triangle. Because how can she be with the man she’s actually falling for when he and all his family believes she’s engaged to his brother?! Anna ends up in this same tricky predicament, falling for Matteo’s “brother/cousin” Michael (Page). The specifics of that relationship will be explained by the pair’s TMI-obsessed sister Francesca (a splendidly funny Stella Pecollo). But the key problem is the same: The rom-com heroine’s interest shifts from the white-collar, vaguely fuckboy-esque brother to the more gruff and rugged brother with a heart of gold.
Mashable 101 Fan Fave: Nominate your favorite creators today
It’s a terrific plot that, while seemingly stolen, is gussied up with gorgeous Italian settings of rolling vineyards, rapturous close-ups of delicious local food, and elements of Black culture shared between the leading onscreen lovers. Awe-striking establishing shots of Tuscany prove a perfect backdrop for these beguiling performers to paint their romance, scored by swoony R&B tracks like Mario’s “Let Me Love You” and Ari Lennox’s “Soft Girl Era.”
Halle Bailey and Regé-Jean Page lead a divine ensemble.
Regé-Jean Page and Halle Bailey in “You, Me & Tuscany.” Credit: Giulia Parmigiani / Universal Pictures
Bailey is bubbly and pitch-perfect as a rom-com heroine, exuding the kind of chaotic gumption that could be disastrous in the real world, but is an unlikely path to adventure in this tender genre. In the opening sequence, she’s able to strut like a confident fashion icon, only to stumble into physical comedy when the rug of a seemingly perfect life is pulled out from under her by another rom-com diva, My Big Fat Greek Wedding‘s Nia Vardalos.
For his part, Page cozies back into the enemies-to-lovers dynamic that had Bridgerton fans going mad. As “handsome winemaker” Michael, he is initially brusque and distrustful of the outspoken American, who assumes they have commonality because of their skin color. After a bumpy beginning though, Michael learns they do have a lot in common, like heartache, ambition, and a love of good wine and yearning R&B. Naturally, Anna gushes to her bestie (Aziza Scott) back in New York about this, texting, “Spicy White has a brother that’s a BROTHA with a six-pack!”
From a distance, Claire tries to be the real-talking voice of reason, and Scott is lively fun in this small part. In Italy, Anna first befriends a garrulous taxi driver named Lorenzo (Marco Calvani), who, beyond offering good advice, is also always ready with a gourmet Italian sandwich. (Squad goals.) De Moor smoothly shoulders the role of the sexy Italian who could be only a plot device by bringing a spicy mischievousness to Matteo. And the rest of the family are a joy, much like in While You Were Sleeping and My Big Fat Greek Wedding. Matteo and Michael not only have their bawdy, chatty sister, but a chipper cousin (Emanuele Pacca) who loves opera, a hovering mother (Isabella Ferrari), a stern father (Paolo Sassanelli), a pair of serenading uncles, a duo of excitable nieces, and a glaring nonna (Stefania Casini). While each is a sketch of a character, they all bring verve and joy to this mirthful medley.
Marco Calvani and Halle Bailey in “You, Me & Tuscany.” Credit: Universal Pictures
Coiro’s rom-com doesn’t just satisfy on the swoon. Sure, she knows how to dress the heroine in chic, fantasy fashion fits, and how to shoot Page for maximum sexual appeal (slo-mo, wet, and shirtless). But beyond that, she fills every role with a dynamic performer who adds flavor to her Italian feast of yearning and love. For instance, Cora (Cocoa Brown) and Prisilla (Vanessa Fraction), a pair of Black friends on a vineyard tour, prove spectacular comic relief in an emotional moment as they riff about edge maintenance and Michael’s level of sexiness. Coiro herself gets in on this fun too, offering a cameo where she’s a silly tourist absolutely flushed by the undeniable sexual chemistry between Anna and Michael. And, fair.
Which is all to say, You, Me & Tuscany will be loved by rom-com fans for its sincere appreciation of the subgenre. From a familiar framework and a traditionally romantic Tuscan setting, Engle creates a vivid world of love and family that is absolutely enchanting. Coiro brings this fantasy romance to life with a crackling cast and a keen eye for both whimsy and comedy. And Bailey and Page are a sensational match, spinning an enemies-to-lovers tale with passion and panache.
All this makes You, Me & Tuscany a marvelous movie, so beautiful and fun that it demands to be seen in theaters. But hey, sneak in a sandwich, a fancy Italian one if you can. It’ll make a perfect pairing.
You, Me & Tuscany opens in theaters April 10.
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680&ssl=1 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
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