![Sony Pictures’ Tom Rothman Urges Exhibitors To “Get Off The Ad Crack” Concerning Overload Of Pre-Show Ads & Trailers [CinemaCon]](https://cdn.theplaylist.net/wp-content/uploads/2026/04/14002721/SpiderManBrandNewDayTeaserHorizontal-166x110.jpg)
Well, we didn’t see this coming from Sony Pictures head Tom Rothman, but we’re welcoming his recent advice to exhibitors attending the CinemaCon event in Las Vegas during the studio’s big panel about how to handle pre-shows.
Rothman is urging exhibitors (the main attendees of CinemaCon are press and exhibitors) to trim the pre-show lengths before the actual feature film plays, stating that theaters have to “get off the ad crack,” calling out their overload of cramming in as many commercial ads and trailers as they can into a single screening.
Continue reading Sony Pictures’ Tom Rothman Urges Exhibitors To “Get Off The Ad Crack” Concerning Overload Of Pre-Show Ads & Trailers [CinemaCon] at The Playlist.
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