Founded by King Charles III in 1976, The King’s Trust has named Charlotte Tilbury global ambassador and co-chair of its annual fundraising gala, scheduled to take place in New York on Wednesday.

The announcement follows her 2022 appointment as ambassador for enterprise and coincides with the gala’s 50th anniversary. Continuing her work with the trust is an honor close to Tilbury’s heart.

“Fifty years ago, the king used his Navy severance pay to found this incredible charity and his vision has gone on to transform millions of lives around the world, creating opportunity and hope for those who thought there was none,” Tilbury told WWD.

“The King’s Trust and I share the belief that life is about confidence. I truly believe that it is the foundation on which opportunity is built, and that when you unlock confidence, it starts a magical chain reaction, and a virtuous circle of positivity that can be truly life-changing,” she continued.

Charles established the organization initially as The Prince of Wales Trust when he was Prince of Wales and it was renamed The King’s Trust upon his ascension to the British throne.

In her new role, Tilbury will champion the mission of the organization in support of underserved youth, introducing it to her wider audience while forming a robust collective of supporters and changemakers to help further its impact. In addition, the celebrity makeup artist will take on the responsibility of a mentor, nurturing and encouraging young go-getters.

“As an entrepreneur who now leads the biggest British-born beauty empire in the world, I want to empower young people to understand that anything is possible if you think limitlessly and have the confidence to believe in yourself,” she said. “When young entrepreneurs ask me what it takes to build a company, I always say, ‘Dare to dream it. Dare to believe it. Dare to do it’ — because confidence is what empowers you to take risks and turn dreams into reality. I’m excited to share the power of this limitless mindset with even more young people around the world.”

King Charles and Queen Camilla arrived in the U.S. for a four-day visit on Monday. The royal pair were greeted with a garden party held at the British ambassador’s residence in Washington D.C. There, a “hats-not-encouraged” dress code was set for the lavish affair, drawing widespread controversy within the fashion community, with hat designer Rachel Trevor-Morgan admitting she was disappointed by the guidelines. The style preference was brought to light by Washington Examiner’s Rob Crill in an X post on April 20.