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Ariana Grande and r.e.m. beauty are turning ten years of Dangerous Woman lore into a four-piece capsule.
Ariana Grande’s r.e.m. beauty is marking the 10th anniversary of Dangerous Woman with a four-piece capsule inspired by the 2016 album. Released May 20, 2016, Dangerous Woman was Grande’s third studio album and the first not to debut at No. 1 on the Billboard 200, landing at No. 2 behind Drake’s Views. A decade later, the album’s fingerprints are all over this drop, from product names to the collectible charm on the lip mask.
That charm is a bunny mask, a callback to the latex headpiece Grande wore on the original cover art. The original mask was custom Atsuko Kudo, and Grande nicknamed her masked alter ego “Super Bunny,” telling Billboard at the time that the character was “my superhero, or supervillain, whatever I’m feeling on the day.” r.e.m. beauty has built that signifier into the new Dangerous Woman Lip Mask, which hydrates and leaves a sheer milky-pink wash behind.
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Hydration also drives the two new gloss shades, both folded into the Essential Drip Glossy Balm range. “Knew Better” is a PH-adaptive plum that shifts into a personalized fuchsia on the lips. “Forever Boy” is a cool mauve with a shimmering pearl effect. Fans tracking the album closely will catch the deeper reference: “Knew Better / Forever Boy” is a track from Dangerous Woman itself. The formula leans on hyaluronic acid and super-fruit antioxidants for a high-shine finish.
Shine carries onto the lid in the limited-edition Sweet Dreams Eyeshadow Quad. The brand frames the shade story as a play on duality, with shades running “from moonlight to midnight.”
The capsule sits inside a longer pattern at r.e.m. beauty. Grande launched the brand on November 12, 2021, naming it after “R.E.M.,” a track from her 2018 Sweetener record. The label has since built out an album-anniversary playbook of sorts: a Thank U, Next capsule in January 2023, a Yours Truly 10th anniversary collection in January 2024, and a set inspired by My Everything in July 2024. r.e.m. beauty began teasing the project on Instagram on May 2, 2026.
The Dangerous Woman Collection lands on rembeauty.com on May 11.
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