After debuting theatrically barely two weeks ago, Guy Ritchie‘s new movie is already available to rent or purchase on PVOD. This sort of narrow theatrical window is getting rarer these days, as studios and exhibitors try to correct the mistakes of the last few years. Universal, for instance, has committed to a four-week theatrical window for its movies starting this year; this will increase to at least five weekends from next year onward. So, for a major action movie starring globally renowned stars and with an A-list director at the helm to be released on home video merely 17 days after its release seems, on the surface, like a step in the other direction. The movie’s underwhelming box-office performance and mediocre reviews probably had something to do with it.
Ritchie has had a rather difficult time at the box office over the last half-decade, with four movies in a row falling short of commercial expectations. Paradoxically, his movies tend to do very well on home video. For instance, Ritchie’s 2024 war movie The Ministry of Ungentlemanly Warfare is the number one movie on the domestic Peacock chart as we speak. Over the years, Ritchie has further established his streaming credentials with a trio of hit shows — Netflix’s The Gentlemen, Paramount+’s MobLand, and Prime Video’s Young Sherlock. However, there’s no denying that his latest theatrical release should have done better.
Guy Ritchie’s Fans Seem to Have Been Waiting Patiently for His New Movie to Hit Home Video
We’re talking, of course, about In the Grey. Starring Henry Cavill, Jake Gyllenhaal, and Eiza González, the film grossed only around $13 million worldwide against a reported budget of $70 million. This is well below the $49 million worldwide haul of Operation Fortune: Ruse de Guerre, the $29 million haul of The Ministry of Ungentlemanly Warfare, and the $21 million haul of The Covenant. It’s also the second-lowest-grossing movie of Cavill’s post-Superman career, after Night Hunter. In the Grey received mixed reviews and is now sitting at a 49% score on Rotten Tomatoes. The website’s consensus reads, “Pitting together charismatic stars in an underpowered caper, Guy Ritchie’s In the Grey is a slick action vehicle whose lack of fresh ideas ultimately put its entertainment value in the red.” However, there are already early signs that the movie will do Ritchie-style business on PVOD.
It holds an 83% audience score on Rotten Tomatoes, and according to FlixPatrol, it debuted at the number two spot on the domestic iTunes chart. Stay tuned to Collider for more updates.
- Release Date
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May 13, 2026
- Runtime
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98 minutes
- Producers
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Ivan Atkinson, Dave Caplan, Guy Ritchie, John Friedberg
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