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Anthropic’s latest feud with the Trump admin may actually help it, sales data suggests | TechCrunch
Anthropic is having a month. 

The AI lab finished May by surpassing OpenAI in market share of business spending for the first time, Ramp just revealed. It raised  billion at a 5 billion valuation (also besting OpenAI) at the end of May, then waltzed into June by filing confidential paperwork for an IPO, reportedly on the strength of its first-ever profitable quarter.







Then on Friday, the Trump administration renewed its war on the model maker by sending a letter demanding it ban non-Americans, including Anthropic’s employees, from accessing its state-of-the-art models: the limited-release Mythos 5 and the more guarded version of Mythos released to the public three days earlier, called Fable 5.

This essentially forced Anthropic to pull its latest all-powerful model from the market altogether. 

Although the White House invoked an obscure export control directive when ordering the ban, the exact cause remains unclear. The chatter was that hackers easily bypassed Fable 5’s guardrails, which were intended to prevent access to Mythos’ capabilities. That model is so good at finding security flaws in software code that Anthropic itself marketed it as dangerous and restricted its public release.

This new drama comes after Anthropic famously refused to allow the government to use its models for mass surveillance of Americans and fully autonomous weapons. As a result, in March, the Trump administration declared the company a supply-chain risk.

That didn’t deter Anthropic’s sales to businesses. Quite the opposite, Ramp’s data shows. Ironically, this latest feud with the Trump administration, which also appears to validate the hubbub over Mythos’ mythological power, may help rather than hurt Anthropic, according to Ramp’s lead economist, Ara Kharazian. Kharazian is the person who compiled the business-spending AI data.


“If anything, it’ll probably boost them,” Kharazian told TechCrunch. “Anthropic’s best month on record, as far as business adoption, was the month that the Department of Defense labeled them a supply-chain risk. There’s a lot of aura that comes with your model specifically being named too dangerous to use.”

Ramp’s data isn’t granular enough for us to see how much of a financial hit the company will take by pulling Mythos and Fable 5 off the market. 

Still the data, from more than 70,000 businesses that use its platform, shows that customers heavily use Anthropic’s Opus models and that business use has been growing.







For instance, Ramp reported that Anthropic’s share of AI subscriptions paid for by businesses rose 2.5 percentage points in May to 41%. This compares to OpenAI, which commanded 39.5% of AI subscriptions by its customers, essentially flat from the prior month. (OpenAI still greatly leads Anthropic in overall consumer usage, according to new data from Sensor Tower.)

Beyond subscriptions, the vast majority of what companies spend money on is API calls to the model, which cover token use for activities like coding. Anthropic’s Claude Code has a strong reputation as a powerful AI coding tool.

Ramp can’t always see from the spending data which models most businesses are using. When it can see the model details — in about one-third of transactions — businesses are mostly spending on various flavors of Claude Opus, particularly the later versions. Opus is the model that preceded Mythos and is still openly available.

In fact, in late May, Anthropic released a new version, Opus 4.8.

Mythos had not been on the market for that long, having been released to limited users as of April. And Fable 5 was shut down after a few days.

While we can’t predict how this latest drama with the White House will impact Anthropic’s ability to go public as it hoped to (public-market investors tend to be wary of companies embroiled in controversies with the government), the numbers indicate that Anthropic’s available models are more popular with businesses than ever before.


When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Anthropics #latest #feud #Trump #admin #sales #data #suggests #TechCrunchAnthropic,Fable 5,Mythos,Ramp

Anthropic’s latest feud with the Trump admin may actually help it, sales data suggests | TechCrunch

Anthropic is having a month.

The AI lab finished May by surpassing OpenAI in market share of business spending for the first time, Ramp just revealed. It raised $65 billion at a $965 billion valuation (also besting OpenAI) at the end of May, then waltzed into June by filing confidential paperwork for an IPO, reportedly on the strength of its first-ever profitable quarter.

Then on Friday, the Trump administration renewed its war on the model maker by sending a letter demanding it ban non-Americans, including Anthropic’s employees, from accessing its state-of-the-art models: the limited-release Mythos 5 and the more guarded version of Mythos released to the public three days earlier, called Fable 5.

This essentially forced Anthropic to pull its latest all-powerful model from the market altogether.

Although the White House invoked an obscure export control directive when ordering the ban, the exact cause remains unclear. The chatter was that hackers easily bypassed Fable 5’s guardrails, which were intended to prevent access to Mythos’ capabilities. That model is so good at finding security flaws in software code that Anthropic itself marketed it as dangerous and restricted its public release.

This new drama comes after Anthropic famously refused to allow the government to use its models for mass surveillance of Americans and fully autonomous weapons. As a result, in March, the Trump administration declared the company a supply-chain risk.

That didn’t deter Anthropic’s sales to businesses. Quite the opposite, Ramp’s data shows. Ironically, this latest feud with the Trump administration, which also appears to validate the hubbub over Mythos’ mythological power, may help rather than hurt Anthropic, according to Ramp’s lead economist, Ara Kharazian. Kharazian is the person who compiled the business-spending AI data.

“If anything, it’ll probably boost them,” Kharazian told TechCrunch. “Anthropic’s best month on record, as far as business adoption, was the month that the Department of Defense labeled them a supply-chain risk. There’s a lot of aura that comes with your model specifically being named too dangerous to use.”

Ramp’s data isn’t granular enough for us to see how much of a financial hit the company will take by pulling Mythos and Fable 5 off the market.

Still the data, from more than 70,000 businesses that use its platform, shows that customers heavily use Anthropic’s Opus models and that business use has been growing.

For instance, Ramp reported that Anthropic’s share of AI subscriptions paid for by businesses rose 2.5 percentage points in May to 41%. This compares to OpenAI, which commanded 39.5% of AI subscriptions by its customers, essentially flat from the prior month. (OpenAI still greatly leads Anthropic in overall consumer usage, according to new data from Sensor Tower.)

Beyond subscriptions, the vast majority of what companies spend money on is API calls to the model, which cover token use for activities like coding. Anthropic’s Claude Code has a strong reputation as a powerful AI coding tool.

Ramp can’t always see from the spending data which models most businesses are using. When it can see the model details — in about one-third of transactions — businesses are mostly spending on various flavors of Claude Opus, particularly the later versions. Opus is the model that preceded Mythos and is still openly available.

In fact, in late May, Anthropic released a new version, Opus 4.8.

Mythos had not been on the market for that long, having been released to limited users as of April. And Fable 5 was shut down after a few days.

While we can’t predict how this latest drama with the White House will impact Anthropic’s ability to go public as it hoped to (public-market investors tend to be wary of companies embroiled in controversies with the government), the numbers indicate that Anthropic’s available models are more popular with businesses than ever before.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Anthropics #latest #feud #Trump #admin #sales #data #suggests #TechCrunchAnthropic,Fable 5,Mythos,Ramp

Anthropic is having a month.

The AI lab finished May by surpassing OpenAI in market share of business spending for the first time, Ramp just revealed. It raised $65 billion at a $965 billion valuation (also besting OpenAI) at the end of May, then waltzed into June by filing confidential paperwork for an IPO, reportedly on the strength of its first-ever profitable quarter.

Then on Friday, the Trump administration renewed its war on the model maker by sending a letter demanding it ban non-Americans, including Anthropic’s employees, from accessing its state-of-the-art models: the limited-release Mythos 5 and the more guarded version of Mythos released to the public three days earlier, called Fable 5.

This essentially forced Anthropic to pull its latest all-powerful model from the market altogether.

Although the White House invoked an obscure export control directive when ordering the ban, the exact cause remains unclear. The chatter was that hackers easily bypassed Fable 5’s guardrails, which were intended to prevent access to Mythos’ capabilities. That model is so good at finding security flaws in software code that Anthropic itself marketed it as dangerous and restricted its public release.

This new drama comes after Anthropic famously refused to allow the government to use its models for mass surveillance of Americans and fully autonomous weapons. As a result, in March, the Trump administration declared the company a supply-chain risk.

That didn’t deter Anthropic’s sales to businesses. Quite the opposite, Ramp’s data shows. Ironically, this latest feud with the Trump administration, which also appears to validate the hubbub over Mythos’ mythological power, may help rather than hurt Anthropic, according to Ramp’s lead economist, Ara Kharazian. Kharazian is the person who compiled the business-spending AI data.

“If anything, it’ll probably boost them,” Kharazian told TechCrunch. “Anthropic’s best month on record, as far as business adoption, was the month that the Department of Defense labeled them a supply-chain risk. There’s a lot of aura that comes with your model specifically being named too dangerous to use.”

Ramp’s data isn’t granular enough for us to see how much of a financial hit the company will take by pulling Mythos and Fable 5 off the market.

Still the data, from more than 70,000 businesses that use its platform, shows that customers heavily use Anthropic’s Opus models and that business use has been growing.

For instance, Ramp reported that Anthropic’s share of AI subscriptions paid for by businesses rose 2.5 percentage points in May to 41%. This compares to OpenAI, which commanded 39.5% of AI subscriptions by its customers, essentially flat from the prior month. (OpenAI still greatly leads Anthropic in overall consumer usage, according to new data from Sensor Tower.)

Beyond subscriptions, the vast majority of what companies spend money on is API calls to the model, which cover token use for activities like coding. Anthropic’s Claude Code has a strong reputation as a powerful AI coding tool.

Ramp can’t always see from the spending data which models most businesses are using. When it can see the model details — in about one-third of transactions — businesses are mostly spending on various flavors of Claude Opus, particularly the later versions. Opus is the model that preceded Mythos and is still openly available.

In fact, in late May, Anthropic released a new version, Opus 4.8.

Mythos had not been on the market for that long, having been released to limited users as of April. And Fable 5 was shut down after a few days.

While we can’t predict how this latest drama with the White House will impact Anthropic’s ability to go public as it hoped to (public-market investors tend to be wary of companies embroiled in controversies with the government), the numbers indicate that Anthropic’s available models are more popular with businesses than ever before.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

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#Anthropics #latest #feud #Trump #admin #sales #data #suggests #TechCrunch


The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds">‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’
                The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley). [embed]https://www.youtube.com/watch?v=85nfSzEho68[/embed] “In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming. “As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

 Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

 Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds">‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’
                The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley). [embed]https://www.youtube.com/watch?v=85nfSzEho68[/embed] “In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming. “As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

 Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

 Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

A TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media">TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy BearsA TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at . As the timer counts down, the price quickly shoots up, with a bid of over 0 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.The winner was pissed. “I just paid 7 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about . “That’s a scam. Please return my money.”This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay  for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media

iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media">TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy Bears

A TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media

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