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Bose thinks it can be a media company for some reasonThe history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report

Bose thinks it can be a media company for some reason

The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report

The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

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#Bose #thinks #media #company #reason


Flock Safety’s automatic license plate reader cameras have become targets of public ire and, increasingly, vandalism, with people stealing or destroying them in the dead of night. The company at one point had a plan to keep its eyes open in a way that would be harder to detect, according to 404 Media: by equipping dashcams on rideshare and delivery vehicles with the ability to scan plates while on the road.

In a pitch presentation apparently prepared for the Georgia Office of the Attorney General, Flock reportedly talked up a planned partnership with Nexar, a popular dashcam manufacturer. The theoretical deal would have used Nexar’s network of cameras to scan vehicle plates as drivers went about their business. Flock apparently suggested that it would create a network of more than 350,000 Uber, Lyft, and other delivery service drivers who would all serve as eyes for the company.

Flock’s partnership with Nexar never came to fruition. But the fact that it failed doesn’t really minimize the concern that the company tried to make it happen. Importantly, it’s not clear that drivers would have been made aware of the fact that their camera was serving as a snitch or not—it’s possible the scans would have taken place without any obvious indication that what was being captured on their dashcam was being shared with Flock—and presumably with law enforcement.

Gizmodo reached out to Flock for additional information but did not receive a response at the time of publication.

Nexar is already engaged in a pretty massive project of collecting data from its drivers. The company claims to anonymize data collected from its dashcams and sells it to third parties and publishes a fully user-generated, real-time map called CityStream. Whether drivers are aware of the fact that they are contributing to this or not is unclear—per 404 Media, in some jurisdictions, users are automatically contributing their data to CityStream and have to opt out of sharing.

Flock also isn’t the only company to apparently think up the idea of turning vehicles into mobile surveillance for “safety” purposes. Earlier this year, a company called BusPatrol—which uses cameras on school buses to identify people who blow past the “Stop” sign arm deployed—came under fire when it was revealed that it was planning to let law enforcement use those cameras to scan license plates. Given the abuses that law enforcement across the country have already committed with access to Flock cameras, seems the last thing they need is more camera angles to sift through.

#Flock #Reportedly #Turn #Uber #Drivers #Mobile #Snitchesartifical intelligence,Dashcams,flock,Flock Safety,license plate readers,Lyft,Uber">Flock Reportedly Tried to Turn Uber Drivers Into Mobile Snitches
                Flock Safety’s automatic license plate reader cameras have become targets of public ire and, increasingly, vandalism, with people stealing or destroying them in the dead of night. The company at one point had a plan to keep its eyes open in a way that would be harder to detect, according to 404 Media: by equipping dashcams on rideshare and delivery vehicles with the ability to scan plates while on the road. In a pitch presentation apparently prepared for the Georgia Office of the Attorney General, Flock reportedly talked up a planned partnership with Nexar, a popular dashcam manufacturer. The theoretical deal would have used Nexar’s network of cameras to scan vehicle plates as drivers went about their business. Flock apparently suggested that it would create a network of more than 350,000 Uber, Lyft, and other delivery service drivers who would all serve as eyes for the company. Flock’s partnership with Nexar never came to fruition. But the fact that it failed doesn’t really minimize the concern that the company tried to make it happen. Importantly, it’s not clear that drivers would have been made aware of the fact that their camera was serving as a snitch or not—it’s possible the scans would have taken place without any obvious indication that what was being captured on their dashcam was being shared with Flock—and presumably with law enforcement.

 Gizmodo reached out to Flock for additional information but did not receive a response at the time of publication. Nexar is already engaged in a pretty massive project of collecting data from its drivers. The company claims to anonymize data collected from its dashcams and sells it to third parties and publishes a fully user-generated, real-time map called CityStream. Whether drivers are aware of the fact that they are contributing to this or not is unclear—per 404 Media, in some jurisdictions, users are automatically contributing their data to CityStream and have to opt out of sharing.

 Flock also isn’t the only company to apparently think up the idea of turning vehicles into mobile surveillance for “safety” purposes. Earlier this year, a company called BusPatrol—which uses cameras on school buses to identify people who blow past the “Stop” sign arm deployed—came under fire when it was revealed that it was planning to let law enforcement use those cameras to scan license plates. Given the abuses that law enforcement across the country have already committed with access to Flock cameras, seems the last thing they need is more camera angles to sift through.      #Flock #Reportedly #Turn #Uber #Drivers #Mobile #Snitchesartifical intelligence,Dashcams,flock,Flock Safety,license plate readers,Lyft,Uber

stealing or destroying them in the dead of night. The company at one point had a plan to keep its eyes open in a way that would be harder to detect, according to 404 Media: by equipping dashcams on rideshare and delivery vehicles with the ability to scan plates while on the road.

In a pitch presentation apparently prepared for the Georgia Office of the Attorney General, Flock reportedly talked up a planned partnership with Nexar, a popular dashcam manufacturer. The theoretical deal would have used Nexar’s network of cameras to scan vehicle plates as drivers went about their business. Flock apparently suggested that it would create a network of more than 350,000 Uber, Lyft, and other delivery service drivers who would all serve as eyes for the company.

Flock’s partnership with Nexar never came to fruition. But the fact that it failed doesn’t really minimize the concern that the company tried to make it happen. Importantly, it’s not clear that drivers would have been made aware of the fact that their camera was serving as a snitch or not—it’s possible the scans would have taken place without any obvious indication that what was being captured on their dashcam was being shared with Flock—and presumably with law enforcement.

Gizmodo reached out to Flock for additional information but did not receive a response at the time of publication.

Nexar is already engaged in a pretty massive project of collecting data from its drivers. The company claims to anonymize data collected from its dashcams and sells it to third parties and publishes a fully user-generated, real-time map called CityStream. Whether drivers are aware of the fact that they are contributing to this or not is unclear—per 404 Media, in some jurisdictions, users are automatically contributing their data to CityStream and have to opt out of sharing.

Flock also isn’t the only company to apparently think up the idea of turning vehicles into mobile surveillance for “safety” purposes. Earlier this year, a company called BusPatrol—which uses cameras on school buses to identify people who blow past the “Stop” sign arm deployed—came under fire when it was revealed that it was planning to let law enforcement use those cameras to scan license plates. Given the abuses that law enforcement across the country have already committed with access to Flock cameras, seems the last thing they need is more camera angles to sift through.

#Flock #Reportedly #Turn #Uber #Drivers #Mobile #Snitchesartifical intelligence,Dashcams,flock,Flock Safety,license plate readers,Lyft,Uber">Flock Reportedly Tried to Turn Uber Drivers Into Mobile SnitchesFlock Reportedly Tried to Turn Uber Drivers Into Mobile Snitches
                Flock Safety’s automatic license plate reader cameras have become targets of public ire and, increasingly, vandalism, with people stealing or destroying them in the dead of night. The company at one point had a plan to keep its eyes open in a way that would be harder to detect, according to 404 Media: by equipping dashcams on rideshare and delivery vehicles with the ability to scan plates while on the road. In a pitch presentation apparently prepared for the Georgia Office of the Attorney General, Flock reportedly talked up a planned partnership with Nexar, a popular dashcam manufacturer. The theoretical deal would have used Nexar’s network of cameras to scan vehicle plates as drivers went about their business. Flock apparently suggested that it would create a network of more than 350,000 Uber, Lyft, and other delivery service drivers who would all serve as eyes for the company. Flock’s partnership with Nexar never came to fruition. But the fact that it failed doesn’t really minimize the concern that the company tried to make it happen. Importantly, it’s not clear that drivers would have been made aware of the fact that their camera was serving as a snitch or not—it’s possible the scans would have taken place without any obvious indication that what was being captured on their dashcam was being shared with Flock—and presumably with law enforcement.

 Gizmodo reached out to Flock for additional information but did not receive a response at the time of publication. Nexar is already engaged in a pretty massive project of collecting data from its drivers. The company claims to anonymize data collected from its dashcams and sells it to third parties and publishes a fully user-generated, real-time map called CityStream. Whether drivers are aware of the fact that they are contributing to this or not is unclear—per 404 Media, in some jurisdictions, users are automatically contributing their data to CityStream and have to opt out of sharing.

 Flock also isn’t the only company to apparently think up the idea of turning vehicles into mobile surveillance for “safety” purposes. Earlier this year, a company called BusPatrol—which uses cameras on school buses to identify people who blow past the “Stop” sign arm deployed—came under fire when it was revealed that it was planning to let law enforcement use those cameras to scan license plates. Given the abuses that law enforcement across the country have already committed with access to Flock cameras, seems the last thing they need is more camera angles to sift through.      #Flock #Reportedly #Turn #Uber #Drivers #Mobile #Snitchesartifical intelligence,Dashcams,flock,Flock Safety,license plate readers,Lyft,Uber

Flock Safety’s automatic license plate reader cameras have become targets of public ire and, increasingly, vandalism, with people stealing or destroying them in the dead of night. The company at one point had a plan to keep its eyes open in a way that would be harder to detect, according to 404 Media: by equipping dashcams on rideshare and delivery vehicles with the ability to scan plates while on the road.

In a pitch presentation apparently prepared for the Georgia Office of the Attorney General, Flock reportedly talked up a planned partnership with Nexar, a popular dashcam manufacturer. The theoretical deal would have used Nexar’s network of cameras to scan vehicle plates as drivers went about their business. Flock apparently suggested that it would create a network of more than 350,000 Uber, Lyft, and other delivery service drivers who would all serve as eyes for the company.

Flock’s partnership with Nexar never came to fruition. But the fact that it failed doesn’t really minimize the concern that the company tried to make it happen. Importantly, it’s not clear that drivers would have been made aware of the fact that their camera was serving as a snitch or not—it’s possible the scans would have taken place without any obvious indication that what was being captured on their dashcam was being shared with Flock—and presumably with law enforcement.

Gizmodo reached out to Flock for additional information but did not receive a response at the time of publication.

Nexar is already engaged in a pretty massive project of collecting data from its drivers. The company claims to anonymize data collected from its dashcams and sells it to third parties and publishes a fully user-generated, real-time map called CityStream. Whether drivers are aware of the fact that they are contributing to this or not is unclear—per 404 Media, in some jurisdictions, users are automatically contributing their data to CityStream and have to opt out of sharing.

Flock also isn’t the only company to apparently think up the idea of turning vehicles into mobile surveillance for “safety” purposes. Earlier this year, a company called BusPatrol—which uses cameras on school buses to identify people who blow past the “Stop” sign arm deployed—came under fire when it was revealed that it was planning to let law enforcement use those cameras to scan license plates. Given the abuses that law enforcement across the country have already committed with access to Flock cameras, seems the last thing they need is more camera angles to sift through.

#Flock #Reportedly #Turn #Uber #Drivers #Mobile #Snitchesartifical intelligence,Dashcams,flock,Flock Safety,license plate readers,Lyft,Uber

Yiyang Zhuge learned last week that when you go extremely viral, the people you have been following for years suddenly start following you back. Zhuge logged onto X and found that a string of famous professors and scholars were in her list of new followers. A PhD candidate in political philosophy at Boston College, Zhuge had previously only lurked on X to keep up with the latest debates and gossip in academia. The vast majority of her social media activity happens on the Chinese internet, where she goes by the alias Zhong Shu and hosts a popular podcast with hundreds of thousands of loyal listeners.

Late last month, Zhuge, who is in her late twenties, interviewed Christopher Nolan, one of the most influential directors in Hollywood, who was in Beijing promoting The Odyssey. Rather than asking about celebrities or Hollywood, Zhuge posed a series of deeply philosophical questions to Nolan about the Christianization of Greek philosophy and how to portray heroes in films. The first thing she asked: “Are you a bard for a civilization at dusk?”

Nolan was visibly impressed by Zhuge. After the interview was published in China, Geoff Keighley, a video game journalist and the son of Nolan’s longtime friend David Keighley, shared the interview on X, calling it “a great listen.” Keighley’s video has been watched over 18 million times, and when Zhuge later posted the interview on her own X account, it racked up another 6.9 million views.

For the first time, Zhuge had become the main character of the English-speaking internet. She was being praised, mocked, criticized, and defended all at the same time. Many people said it was the best interview Nolan has done for The Odyssey, while the National Review called it a “CCP hostage video.” But everyone ultimately wanted to know the same thing: Who was this young Chinese woman with a bob haircut talking about the decline of civilizations?

While almost no one in the West knows her name, Zhuge is already one of the most prominent young intellectuals in China and has been interviewed by many of the country’s cultural elite. She was featured in Vogue China as an example of a successful woman in her twenties and frequently shares yoga and fitness tips to her 360,000 fans on the Chinese social media platform Xiaohongshu.

When I spoke to Zhuge this week, she framed her success as being born out of personal tragedy. “I was going through an adulterous divorce in which my ex-husband sued me and I accumulated a lot of legal debt,” she says. “I felt discouraged in the English-speaking academia because of certain personal experiences related to that personal tragedy, so I turned my attention back to the Chinese-speaking world to build a career there and pay off my debt.”

When I started digging into Zhuge’s career, I was shocked by her level of productivity. Aside from publishing philosophy translations and writing articles for Chinese media outlets, she has recorded more than 360 episodes of her podcast Monologues of a Committed Observer in just the last three years. That’s an average of one new episode every three days. Most of the time, she just monologues about political science concepts for a half an hour, seemingly unscripted. On XiaoyuzhouFM, the most popular podcast streaming platform in China, she has over 940,000 subscribers.

But despite her prolific posting, Zhuge claims she isn’t interested in being famous. “I have no attachment to fame and no desire to preserve it for its own sake,” she tells me. “What I want is enough freedom and time to build a life centered on thought. That life requires some money, but not very much.”

View From America

When Zhuge asked Nolan if he saw himself as “a bard for a civilization at dusk,” she says she didn’t have a particular civilization in mind.

She views the question instead as part of the long philosophical tradition of pondering the demise of value systems. “I was not primarily attempting to issue a verdict on the contemporary United States,” she says, but “people are free to interpret the phrase through current debates about American or Western decline.”

#Chinese #Philosopher #Americans #Stop #Fightingmade in china,china,christopher nolan,movies,interviews,hollywood,philosophy">The Chinese Philosopher Americans Can’t Stop Fighting AboutYiyang Zhuge learned last week that when you go extremely viral, the people you have been following for years suddenly start following you back. Zhuge logged onto X and found that a string of famous professors and scholars were in her list of new followers. A PhD candidate in political philosophy at Boston College, Zhuge had previously only lurked on X to keep up with the latest debates and gossip in academia. The vast majority of her social media activity happens on the Chinese internet, where she goes by the alias Zhong Shu and hosts a popular podcast with hundreds of thousands of loyal listeners.Late last month, Zhuge, who is in her late twenties, interviewed Christopher Nolan, one of the most influential directors in Hollywood, who was in Beijing promoting The Odyssey. Rather than asking about celebrities or Hollywood, Zhuge posed a series of deeply philosophical questions to Nolan about the Christianization of Greek philosophy and how to portray heroes in films. The first thing she asked: “Are you a bard for a civilization at dusk?”Nolan was visibly impressed by Zhuge. After the interview was published in China, Geoff Keighley, a video game journalist and the son of Nolan’s longtime friend David Keighley, shared the interview on X, calling it “a great listen.” Keighley’s video has been watched over 18 million times, and when Zhuge later posted the interview on her own X account, it racked up another 6.9 million views.For the first time, Zhuge had become the main character of the English-speaking internet. She was being praised, mocked, criticized, and defended all at the same time. Many people said it was the best interview Nolan has done for The Odyssey, while the National Review called it a “CCP hostage video.” But everyone ultimately wanted to know the same thing: Who was this young Chinese woman with a bob haircut talking about the decline of civilizations?While almost no one in the West knows her name, Zhuge is already one of the most prominent young intellectuals in China and has been interviewed by many of the country’s cultural elite. She was featured in Vogue China as an example of a successful woman in her twenties and frequently shares yoga and fitness tips to her 360,000 fans on the Chinese social media platform Xiaohongshu.When I spoke to Zhuge this week, she framed her success as being born out of personal tragedy. “I was going through an adulterous divorce in which my ex-husband sued me and I accumulated a lot of legal debt,” she says. “I felt discouraged in the English-speaking academia because of certain personal experiences related to that personal tragedy, so I turned my attention back to the Chinese-speaking world to build a career there and pay off my debt.”When I started digging into Zhuge’s career, I was shocked by her level of productivity. Aside from publishing philosophy translations and writing articles for Chinese media outlets, she has recorded more than 360 episodes of her podcast Monologues of a Committed Observer in just the last three years. That’s an average of one new episode every three days. Most of the time, she just monologues about political science concepts for a half an hour, seemingly unscripted. On XiaoyuzhouFM, the most popular podcast streaming platform in China, she has over 940,000 subscribers.But despite her prolific posting, Zhuge claims she isn’t interested in being famous. “I have no attachment to fame and no desire to preserve it for its own sake,” she tells me. “What I want is enough freedom and time to build a life centered on thought. That life requires some money, but not very much.”View From AmericaWhen Zhuge asked Nolan if he saw himself as “a bard for a civilization at dusk,” she says she didn’t have a particular civilization in mind.She views the question instead as part of the long philosophical tradition of pondering the demise of value systems. “I was not primarily attempting to issue a verdict on the contemporary United States,” she says, but “people are free to interpret the phrase through current debates about American or Western decline.”#Chinese #Philosopher #Americans #Stop #Fightingmade in china,china,christopher nolan,movies,interviews,hollywood,philosophy

the Chinese internet, where she goes by the alias Zhong Shu and hosts a popular podcast with hundreds of thousands of loyal listeners.

Late last month, Zhuge, who is in her late twenties, interviewed Christopher Nolan, one of the most influential directors in Hollywood, who was in Beijing promoting The Odyssey. Rather than asking about celebrities or Hollywood, Zhuge posed a series of deeply philosophical questions to Nolan about the Christianization of Greek philosophy and how to portray heroes in films. The first thing she asked: “Are you a bard for a civilization at dusk?”

Nolan was visibly impressed by Zhuge. After the interview was published in China, Geoff Keighley, a video game journalist and the son of Nolan’s longtime friend David Keighley, shared the interview on X, calling it “a great listen.” Keighley’s video has been watched over 18 million times, and when Zhuge later posted the interview on her own X account, it racked up another 6.9 million views.

For the first time, Zhuge had become the main character of the English-speaking internet. She was being praised, mocked, criticized, and defended all at the same time. Many people said it was the best interview Nolan has done for The Odyssey, while the National Review called it a “CCP hostage video.” But everyone ultimately wanted to know the same thing: Who was this young Chinese woman with a bob haircut talking about the decline of civilizations?

While almost no one in the West knows her name, Zhuge is already one of the most prominent young intellectuals in China and has been interviewed by many of the country’s cultural elite. She was featured in Vogue China as an example of a successful woman in her twenties and frequently shares yoga and fitness tips to her 360,000 fans on the Chinese social media platform Xiaohongshu.

When I spoke to Zhuge this week, she framed her success as being born out of personal tragedy. “I was going through an adulterous divorce in which my ex-husband sued me and I accumulated a lot of legal debt,” she says. “I felt discouraged in the English-speaking academia because of certain personal experiences related to that personal tragedy, so I turned my attention back to the Chinese-speaking world to build a career there and pay off my debt.”

When I started digging into Zhuge’s career, I was shocked by her level of productivity. Aside from publishing philosophy translations and writing articles for Chinese media outlets, she has recorded more than 360 episodes of her podcast Monologues of a Committed Observer in just the last three years. That’s an average of one new episode every three days. Most of the time, she just monologues about political science concepts for a half an hour, seemingly unscripted. On XiaoyuzhouFM, the most popular podcast streaming platform in China, she has over 940,000 subscribers.

But despite her prolific posting, Zhuge claims she isn’t interested in being famous. “I have no attachment to fame and no desire to preserve it for its own sake,” she tells me. “What I want is enough freedom and time to build a life centered on thought. That life requires some money, but not very much.”

View From America

When Zhuge asked Nolan if he saw himself as “a bard for a civilization at dusk,” she says she didn’t have a particular civilization in mind.

She views the question instead as part of the long philosophical tradition of pondering the demise of value systems. “I was not primarily attempting to issue a verdict on the contemporary United States,” she says, but “people are free to interpret the phrase through current debates about American or Western decline.”

#Chinese #Philosopher #Americans #Stop #Fightingmade in china,china,christopher nolan,movies,interviews,hollywood,philosophy">The Chinese Philosopher Americans Can’t Stop Fighting About

Yiyang Zhuge learned last week that when you go extremely viral, the people you have been following for years suddenly start following you back. Zhuge logged onto X and found that a string of famous professors and scholars were in her list of new followers. A PhD candidate in political philosophy at Boston College, Zhuge had previously only lurked on X to keep up with the latest debates and gossip in academia. The vast majority of her social media activity happens on the Chinese internet, where she goes by the alias Zhong Shu and hosts a popular podcast with hundreds of thousands of loyal listeners.

Late last month, Zhuge, who is in her late twenties, interviewed Christopher Nolan, one of the most influential directors in Hollywood, who was in Beijing promoting The Odyssey. Rather than asking about celebrities or Hollywood, Zhuge posed a series of deeply philosophical questions to Nolan about the Christianization of Greek philosophy and how to portray heroes in films. The first thing she asked: “Are you a bard for a civilization at dusk?”

Nolan was visibly impressed by Zhuge. After the interview was published in China, Geoff Keighley, a video game journalist and the son of Nolan’s longtime friend David Keighley, shared the interview on X, calling it “a great listen.” Keighley’s video has been watched over 18 million times, and when Zhuge later posted the interview on her own X account, it racked up another 6.9 million views.

For the first time, Zhuge had become the main character of the English-speaking internet. She was being praised, mocked, criticized, and defended all at the same time. Many people said it was the best interview Nolan has done for The Odyssey, while the National Review called it a “CCP hostage video.” But everyone ultimately wanted to know the same thing: Who was this young Chinese woman with a bob haircut talking about the decline of civilizations?

While almost no one in the West knows her name, Zhuge is already one of the most prominent young intellectuals in China and has been interviewed by many of the country’s cultural elite. She was featured in Vogue China as an example of a successful woman in her twenties and frequently shares yoga and fitness tips to her 360,000 fans on the Chinese social media platform Xiaohongshu.

When I spoke to Zhuge this week, she framed her success as being born out of personal tragedy. “I was going through an adulterous divorce in which my ex-husband sued me and I accumulated a lot of legal debt,” she says. “I felt discouraged in the English-speaking academia because of certain personal experiences related to that personal tragedy, so I turned my attention back to the Chinese-speaking world to build a career there and pay off my debt.”

When I started digging into Zhuge’s career, I was shocked by her level of productivity. Aside from publishing philosophy translations and writing articles for Chinese media outlets, she has recorded more than 360 episodes of her podcast Monologues of a Committed Observer in just the last three years. That’s an average of one new episode every three days. Most of the time, she just monologues about political science concepts for a half an hour, seemingly unscripted. On XiaoyuzhouFM, the most popular podcast streaming platform in China, she has over 940,000 subscribers.

But despite her prolific posting, Zhuge claims she isn’t interested in being famous. “I have no attachment to fame and no desire to preserve it for its own sake,” she tells me. “What I want is enough freedom and time to build a life centered on thought. That life requires some money, but not very much.”

View From America

When Zhuge asked Nolan if he saw himself as “a bard for a civilization at dusk,” she says she didn’t have a particular civilization in mind.

She views the question instead as part of the long philosophical tradition of pondering the demise of value systems. “I was not primarily attempting to issue a verdict on the contemporary United States,” she says, but “people are free to interpret the phrase through current debates about American or Western decline.”

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