Why are so many celebs carrying bag charms lately? The playful trend is a low-effort way to make any bag feel instantly refreshed, making it a personal and fun trend for summer. Luckily, Amazon has tons of bag charms, from high-end designer picks to affordable options and trending blind boxes. Even better, a lot of them are on sale for Prime Day now. 

Bag charms have been growing in popularity over the past year, and now the trend is bubbling back up for summer. It makes sense: it’s an easy, playful way to incorporate some personality into your accessories. Plus, the rise of blind boxes (like Labubus) has shoppers coveting collectible keychains and charms even more this summer. 

Make the trend your own with a bag charm that feels personal to you, maybe it speaks to your inner child (blind boxes have been all over social media) or perhaps functionality is key with a bag charm that can carry AirPods or lip gloss, or even your hot sauce. 

No matter which charm speaks to you, we found several celeb-approved picks at a range of prices, from luxury designers to under-$50 options. Get to curating a bag charm collection of your dreams, now.