According to Depop, searches for Brazil jerseys have increased by over 900% on the resell platform in the last three months (and Brazil tank tops and shirts by over 500%). Plus, Pinterest’s Summer 2026 Trend Report revealed that in addition to soccer style taking over this summer, “Brazil jersey outfit women” specifically increased by over 300% in searches across the platform’s 600 million monthly users.

Because of the widespread demand, many Brazilian brands are also thriving in the spotlight: from Havaianas (which increased over 250% in searches on Depop) to Farm Rio, Sol de Janeiro, and Melissa. And many other brands have taken the fandom and momentum and ran with it. Retailers like Old Navy, Bershka, and Hollister have released official FIFA athleisure styles, while others like Urban Outfitters, Pacsun, and Los Angeles Apparel have capitalized on the striking yellow and green color combo.

“Brazilians rep their colors harder than most! The limoncello yellow and palm frond green […] is coded into the visual and fashion culture of the country from vintage kits to Havaianas — so much so that, globally, the colors evoke the bombastic energy of the place itself,” Karefa-Johnson says.

But it shouldn’t be so surprising that so many people across nationalities also wear Brazilian-coded fashion, especially considering Brazil has some of the largest populations of Portuguese, Japanese, Lebanese, Italian, Syrian, Ukrainian, Korean, German, Venezuelan, and African diasporas in the world. The country is a true melting pot that continues to attract, influence, and inspire so many cultures.