Pokémon has stepped into G-SHOCK territory for the first time. Casio has officially unveiled the Pokémon x G-SHOCK GA-110PKM-7A, a commemorative timepiece created to mark 30 years of the franchise that began with the original Game Boy releases in 1996. This marks the first Pokémon collaboration with the flagship G-SHOCK line. Previous Pokémon partnerships with Casio occurred through the BABY-G series, making the GA-110PKM-7A a meaningful milestone for both brands.

The watch is priced at $270 USD and will be available for pre-order through Casio’s official website, the G-SHOCK Soho Store, and select authorized retailers, with a worldwide release expected this month. The GA-110PKM-7A is built for fans who know both brands well enough to appreciate the decisions made at the design level.

The color palette of bold red, blue, and green references the generation-defining color schemes of the inaugural Pokémon game releases, connecting the watch’s visual identity to a specific and documented moment in gaming history rather than simply applying the franchise’s most recognizable imagery to an existing G-SHOCK silhouette. The translucent resin bezel and band sit against a crisp white center case, giving the overall aesthetic a collectible toy energy that is entirely appropriate for a 30th anniversary piece.

The Pokémon G-SHOCK GA-110PKM-7A Design Details Worth Examining

Every intentional design choice on the GA-110PKM-7A deserves individual attention because the density of references rewards close inspection. The dial’s inset display at 9 o’clock is styled after a Poké Ball, with an indicator hand shaped like Pikachu viewed from behind, a detail precise enough to have been designed by someone who has actually played the games rather than simply licensed the imagery.

The band carries 29 different Pokémon spanning from the original Kanto first partners through to Paldea, with Pikachu and Eevee included, while the mythical Pokémon Mew appears on the band loop to complete a lineup of exactly 30 monsters. The mathematical precision of that 30-monster total across the full band and loop assembly communicates that the anniversary framing was taken seriously rather than used as a licensing opportunity.

The caseback carries a custom 30th-anniversary Pokémon logo engraved directly into the case; the kind of finishing detail that is invisible during wear but significant for collectors who understand that a caseback engraving requires a manufacturing commitment that decorative printing does not. G-SHOCK’s core specification is maintained throughout: 200 meters of water resistance, the shock-resistant construction that defines the line, and the full function set expected from the GA-110 platform.

The Packaging as Part of the Object

Casio and Pokémon have treated the packaging as an extension of the collectible rather than a secondary consideration. The watch is housed in exclusive packaging shaped as a classic Poké Ball, itself contained within an outer box carrying the 30-Pokémon motif that runs across the band.

For a release positioned as an anniversary collector’s item, packaging that reinforces the object’s commemorative nature without overselling it is exactly the right call. The Poké Ball box is visually specific enough to communicate intent without being so elaborate that it feels promotional rather than personal.

At $270 USD, the GA-110PKM-7A sits at a price point that reflects the limited edition positioning without pricing out the core G-SHOCK and Pokémon collector audiences whose overlap this watch is specifically designed to serve. Pre-orders open through the G-SHOCK official website in the US and the G-SHOCK Soho Store, with authorized retailers handling the broader worldwide distribution.

For a franchise that has retained its cultural relevance across three decades and multiple platform generations, the decision to mark the 30th anniversary with a G-SHOCK collaboration is a fitting one. Both brands built their identities on durability, consistent quality, and the specific kind of loyalty that spans generations.

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Check out more photos of the GA-110PKM-7A…

Featured image: Casio