Ever since Off Campus premiered in May, the show’s stars have been at the center of hair conversations, from Mika Abdalla’s viral Allie haircut to Stephen Kalyn’s enviable blonde. Now, Belmont Cameli and his effortless curls are picking up the baton with their very own campaign for TRESemmé—and Teen Vogue has two exclusive pictures.

Unveiled on July 22, Belmont Cameli is officially the new face of TRESemmé, leading the brand’s new social-first campaign, titled “Hot Curl Summer.” The 28-year-old actor, who will reprise his role as heartthrob Garret Graham in season two of Off Campus, and his tresses steal the spotlight in the new campaign, which celebrates the newly launched expansion of the Bouncy Curls Collection, which promises to deliver salon-quality, lightweight curls with a summer-proof, simple routine.

Courtesy of TRESemmé for Teen Vogue

Courtesy of TRESemmé for Teen Vogue

As soon as he graced our screens as Garret, fans were fawning over Cameli’s curly hair, and it was precisely “the internet’s obsession with [his] signature look,” as the brand put it, that made him the perfect fit for the campaign.

“I’ve definitely noticed the internet talking about my hair a lot lately—I’ve seen all your edits!”
Cameli himself said in a statement. “I can tell you when it comes to my hair, the last thing I want is a high-maintenance routine. It’s been fun teaming up with TRESemmé for their Bouncy Curls
Collection. It resets your vibe and confidence for the day… especially a hot one.”

Bryan Berrios, LACONFILMS — courtesy of TRESemmé