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Gupshup raises M in equity and debt, leaves unicorn status hanging | TechCrunch

Gupshup raises $60M in equity and debt, leaves unicorn status hanging | TechCrunch

Gupshup, a business messaging startup that began its journey in India over two decades ago and became a unicorn four years ago, has raised a new over $60 million round — but is keeping its new valuation under wraps.

In 2021, Gupshup raised two funding rounds within four months, securing $340 million from prominent investors including Tiger Global, Fidelity Management, Think Investments, and Malabar Investments. These rounds — the startup’s first in roughly a decade — valued Gupshup at $1.4 billion. However, Fidelity, which led the round following its unicorn milestone, slashed its internal valuation of the startup at least three times between 2023 and 2024, bringing it down to as low as $486 million.

The new funding round, which combines equity and debt financing from Globespan Capital Partners and EvolutionX Debt Capital, aims to help the San Francisco-headquartered startup expand its presence across its high-growth markets, including India, the Middle East, Latin America, and Africa.

The startup would not reveal the exact debt portion although its founder and CEO Beerud Seth told TechCrunch that the equity part is “a little more than half.”

In 2004, Gupshup — derived from Indian slang meaning “conversations” — started as a platform to help businesses connect with their customers through text messages. It gained popularity as text messages were not free at the time, and people were seeking ways to send messages to their friends and community groups. However, as communication shifted from short messaging service (SMS) to WhatsApp and Rich Communication Services (RCS), the startup moved to these avenues with its chatbot services. Now, as AI has become a catchall term, and AI agents — software that can perform specific tasks on behalf of users — have emerged everywhere, Gupshup has started enabling businesses to deploy agents.

“There’s a lot of demand coming from enterprises. Everybody needs to build these AI agents, which work through messaging like RCS and WhatsApp or through voice. So, building out these agents, there’s huge demand, and we need to support it,” Seth said.

Globally, AI agents are gaining traction, with startups building them drawing strong investor interest. Tech giants like Amazon, Google, and Microsoft are also exploring how to bring more of these agents to users through their own platforms. The result: competition is heating up.

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Gupshup does not view the rising competition as a threat. Seth pointed to the startup’s substantial install base — which exceeds 50,000 customers across more than 100 countries — and its track record of product innovation, driven by years of experience in business messaging, strategic acquisitions, and internal R&D.

“Businesses cannot use simple foundation models off the shelf and just put them in front of customers. They need a lot of customization to be done, and that’s where Gupshup comes in. That’s what we provide,” he noted.

Since its last round in July 2021, the startup “tripled” its revenue and grew its profitability, Sheth said. However, it is unclear whether that resulted in an increased valuation, as, he said, this latest round was not priced.

“As a founder, you focus on value, and the valuation will follow,” Seth said when asked whether he still considers the startup a unicorn. “We operate ourselves like we are going to be a big company.”

Alongside expanding geographically, the startup aims to utilize its fresh funding to enhance its products, which are used in industries including automotive, banking, e-commerce, fintech, media, payments, retail, and travel. Its products also include click-to-chat ads, an AI campaign copilot, agent assist, and campaign manager.

Gupshup claims to power over 120 billion messages annually for thousands of enterprises. Looking ahead, the startup sees an IPO as its next major milestone.

“We’re talking to all our advisors, lawyers, bankers, accountants, and so on, to figure this out,” Seth said.

The startup has no specific timeline for its public listing, although Seth told TechCrunch that it could happen in 18–24 months.

Gupshup is exploring whether it should list on Indian stock exchanges — a move that makes strategic sense, as the startup views India, where WhatsApp dominates, as a more favorable market. Among the reasons: it’s easier to communicate its story to local retail investors, who are more familiar with WhatsApp and understand how Gupshup’s products, including its AI agents, operate within the platform. However, since Gupshup is domiciled in the U.S., a flip to India would trigger tax liabilities, which could require additional funding.

The IPO “is the one thing that we don’t control entirely. The calendar depends as much on external factors as it does on the company,” Seth said.

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#Gupshup #raises #60M #equity #debt #leaves #unicorn #status #hanging #TechCrunch

How to choose a red light face mask: Look at wavelength first

There are some ways to tell that a red light face mask won’t be effective before you buy it and use it for a few months.

Wavelength is the first factor anyone will tell you to consider. You want to find products that emit light within the therapeutic window, or the range of wavelengths that can be effective when treating common skin conditions. There is now an abundance of evidence that specific wavelengths of red light can be effective for:

  • Reduction of fine lines, dark circles, and crow’s feet

  • Improving skin texture

  • Fighting wrinkles

  • Boosting collagen production

  • Reducing inflammation and redness

To be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.

Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.

Best red light masks tested: 6 winners, 2 to avoid in 2026
                                                    How to choose a red light face mask: Look at wavelength firstThere are some ways to tell that a red light face mask won’t be effective before you buy it and use it for a few months. Wavelength is the first factor anyone will tell you to consider. You want to find products that emit light within the therapeutic window, or the range of wavelengths that can be effective when treating common skin conditions. There is now an abundance of evidence that specific wavelengths of red light can be effective for:Reduction of fine lines, dark circles, and crow’s feetImproving skin textureFighting wrinklesBoosting collagen productionReducing inflammation and rednessTo be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.
        
        
                                        
                
                                            The Shark CryoGlow’s Better Aging routine combines red and near-infrared light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
    

Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.What about blue light therapy?Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process. The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?The importance of irradianceIrradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.
        
        
                                        
                
                                            Bulb placement is one of the key factors we considered in our test.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            Comfort is another key factor, as consistent use is key to results.
                                                                Credit: Miller Kern / Mashable
                                    
                    
    

Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it. Are bulb count and bulb placement a big deal?The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs. Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.What red light masks worked for us?Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.
                        
                    #red #light #masks #tested #winners #avoid

The Shark CryoGlow’s Better Aging routine combines red and near-infrared light. Credit: Leah Stodart / Mashable

Hand holding Shark red light mask featuring blue and black setting on screen

The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light. Credit: Leah Stodart / Mashable

Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.

What about blue light therapy?

Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.

Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process.

The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?

The importance of irradiance

Irradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.

Inside of Shark CryoGlow face mask lit up pink

Bulb placement is one of the key factors we considered in our test. Credit: Leah Stodart / Mashable

woman wearing therabody led face mask

Comfort is another key factor, as consistent use is key to results. Credit: Miller Kern / Mashable

Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.

Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it.

Are bulb count and bulb placement a big deal?

The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs.

Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.

What red light masks worked for us?

Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.

After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.

Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.

#red #light #masks #tested #winners #avoid">Best red light masks tested: 6 winners, 2 to avoid in 2026
                                                    How to choose a red light face mask: Look at wavelength firstThere are some ways to tell that a red light face mask won’t be effective before you buy it and use it for a few months. Wavelength is the first factor anyone will tell you to consider. You want to find products that emit light within the therapeutic window, or the range of wavelengths that can be effective when treating common skin conditions. There is now an abundance of evidence that specific wavelengths of red light can be effective for:Reduction of fine lines, dark circles, and crow’s feetImproving skin textureFighting wrinklesBoosting collagen productionReducing inflammation and rednessTo be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.
        
        
                                        
                
                                            The Shark CryoGlow’s Better Aging routine combines red and near-infrared light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
    

Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.What about blue light therapy?Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process. The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?The importance of irradianceIrradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.
        
        
                                        
                
                                            Bulb placement is one of the key factors we considered in our test.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            Comfort is another key factor, as consistent use is key to results.
                                                                Credit: Miller Kern / Mashable
                                    
                    
    

Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it. Are bulb count and bulb placement a big deal?The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs. Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.What red light masks worked for us?Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.
                        
                    #red #light #masks #tested #winners #avoid

abundance of evidence that specific wavelengths of red light can be effective for:

  • Reduction of fine lines, dark circles, and crow’s feet

  • Improving skin texture

  • Fighting wrinkles

  • Boosting collagen production

  • Reducing inflammation and redness

To be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.

Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.

Best red light masks tested: 6 winners, 2 to avoid in 2026
                                                    How to choose a red light face mask: Look at wavelength firstThere are some ways to tell that a red light face mask won’t be effective before you buy it and use it for a few months. Wavelength is the first factor anyone will tell you to consider. You want to find products that emit light within the therapeutic window, or the range of wavelengths that can be effective when treating common skin conditions. There is now an abundance of evidence that specific wavelengths of red light can be effective for:Reduction of fine lines, dark circles, and crow’s feetImproving skin textureFighting wrinklesBoosting collagen productionReducing inflammation and rednessTo be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.
        
        
                                        
                
                                            The Shark CryoGlow’s Better Aging routine combines red and near-infrared light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
    

Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.What about blue light therapy?Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process. The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?The importance of irradianceIrradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.
        
        
                                        
                
                                            Bulb placement is one of the key factors we considered in our test.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            Comfort is another key factor, as consistent use is key to results.
                                                                Credit: Miller Kern / Mashable
                                    
                    
    

Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it. Are bulb count and bulb placement a big deal?The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs. Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.What red light masks worked for us?Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.
                        
                    #red #light #masks #tested #winners #avoid

The Shark CryoGlow’s Better Aging routine combines red and near-infrared light. Credit: Leah Stodart / Mashable

Hand holding Shark red light mask featuring blue and black setting on screen

The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light. Credit: Leah Stodart / Mashable

Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.

What about blue light therapy?

Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.

Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process.

The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?

The importance of irradiance

Irradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.

Inside of Shark CryoGlow face mask lit up pink

Bulb placement is one of the key factors we considered in our test. Credit: Leah Stodart / Mashable

woman wearing therabody led face mask

Comfort is another key factor, as consistent use is key to results. Credit: Miller Kern / Mashable

Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.

Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it.

Are bulb count and bulb placement a big deal?

The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs.

Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.

What red light masks worked for us?

Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.

After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.

Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.

#red #light #masks #tested #winners #avoid">Best red light masks tested: 6 winners, 2 to avoid in 2026

How to choose a red light face mask: Look at wavelength first

There are some ways to tell that a red light face mask won’t be effective before you buy it and use it for a few months.

Wavelength is the first factor anyone will tell you to consider. You want to find products that emit light within the therapeutic window, or the range of wavelengths that can be effective when treating common skin conditions. There is now an abundance of evidence that specific wavelengths of red light can be effective for:

  • Reduction of fine lines, dark circles, and crow’s feet

  • Improving skin texture

  • Fighting wrinkles

  • Boosting collagen production

  • Reducing inflammation and redness

To be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.

Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.

Best red light masks tested: 6 winners, 2 to avoid in 2026
                                                    How to choose a red light face mask: Look at wavelength firstThere are some ways to tell that a red light face mask won’t be effective before you buy it and use it for a few months. Wavelength is the first factor anyone will tell you to consider. You want to find products that emit light within the therapeutic window, or the range of wavelengths that can be effective when treating common skin conditions. There is now an abundance of evidence that specific wavelengths of red light can be effective for:Reduction of fine lines, dark circles, and crow’s feetImproving skin textureFighting wrinklesBoosting collagen productionReducing inflammation and rednessTo be effective, the light coming from the mask must penetrate different layers of your skin. There are optimal wavelengths for each type of light a face mask emits, and any reputable brand will put their mask’s wavelengths front and center in the listing. These carefully chosen ranges are strong enough to penetrate your skin, but gentle enough to avoid over-activating delicate face skin.Red light does its work in the middle layer (dermis) of your skin, requiring wavelengths between 630 and 633 nm to reach past the top layer. There, red light stimulates cells to produce rejuvenating proteins like collagen and elastin, evening out surface redness, and preventing scarring or post-pimple red spots.
        
        
                                        
                
                                            The Shark CryoGlow’s Better Aging routine combines red and near-infrared light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
    

Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.What about blue light therapy?Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process. The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?The importance of irradianceIrradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.
        
        
                                        
                
                                            Bulb placement is one of the key factors we considered in our test.
                                                                Credit: Leah Stodart / Mashable
                                    
                    
        
                                        
                
                                            Comfort is another key factor, as consistent use is key to results.
                                                                Credit: Miller Kern / Mashable
                                    
                    
    

Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it. Are bulb count and bulb placement a big deal?The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs. Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.What red light masks worked for us?Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.
                        
                    #red #light #masks #tested #winners #avoid

The Shark CryoGlow’s Better Aging routine combines red and near-infrared light. Credit: Leah Stodart / Mashable

Hand holding Shark red light mask featuring blue and black setting on screen

The Shark CryoGlow’s Skin Clearing routine uses a special sequence of red, near-infrared, and blue light. Credit: Leah Stodart / Mashable

Most red light masks also use near-infrared red light therapy, which requires longer wavelengths to travel further than regular red light. Near-infrared light between 830 and 850 nm reaches into tissue under the dermis to further stimulate cell turnover, firm skin, and heal deep-seated spots or stubborn dark circles.

What about blue light therapy?

Blue light is often used to target acne, and some of the best red light masks use a combination of blue and red light therapy.

Blue light operates on the top layer (epidermis) of your skin, so its ideal wavelength is shorter than either red light standard. Blue light at 415nm has an antimicrobial effect, ideally killing the bacteria that cause acne before a breakout starts. If hellbent bacterial acne makes it past the blue light phase — or if you’re also dealing with hormonal or cystic acne not caused by bacteria — red light swoops in to neutralize inflammation and speed up the healing process.

The thing is, most mainstream LED face masks hit those wavelength marks. So, how do you choose between masks if their wavelength numbers are all the same?

The importance of irradiance

Irradiance is another major element that determines whether or not a red light mask actually works. While wavelength refers to the length the light can travel, irradiance refers to the amount of light energy that’s actually reaching your skin per session (not just the intensity of light being generated at the bulb). If wavelength numbers are correct but irradiance is low, the mask will still be kind of a dud.

Inside of Shark CryoGlow face mask lit up pink

Bulb placement is one of the key factors we considered in our test. Credit: Leah Stodart / Mashable

woman wearing therabody led face mask

Comfort is another key factor, as consistent use is key to results. Credit: Miller Kern / Mashable

Irradiance is officially expressed as milliwatts per square centimeter. The optimal irradiance range for a red light face mask is pretty wide (anywhere between 30 and 100 mW/cm²), though many brands don’t directly provide that number.

Most brands do note the length of each session, which is one way to quickly gauge irradiance without getting into calculations. Dr. Mamina Turegano sums it up best on her YouTube account: “Higher irradiance means more effective energy delivery per minute of use.” Longer sessions don’t automatically mean that results will be more powerful — a mask with sessions that last for less than 10 minutes has higher irradiance than a mask with sessions that last for 20 to 30 minutes. Since a mask with lower irradiance needs to sit on your face for longer, you might be less likely to keep up with wearing it.

Are bulb count and bulb placement a big deal?

The number of bulbs and the placement of bulbs inside the mask can also impact efficacy, especially if you’re expecting results on a specific area of your face. Masks with more bulbs packed evenly across the face will provide more even coverage across every inch of your face than masks with more sporadically-placed bulbs.

Some masks also provide more light sources overall by emitting both red and blue light simultaneously from every single bulb, like the Shark CryoGlow. This would be a better option for full-face acne prevention than masks with blue and red LEDs only concentrated in certain spots, like the Dr. Dennis Gross DRx SpectraLite.

What red light masks worked for us?

Of course, you probably didn’t come here for a science lesson. You want to find the best red light masks Mashable’s testers used and loved.

After trying out 11 different products, we ultimately found six that we can recommend. These masks delivered visible results for our product testers.

Remember: Consistency is essential for the best results (or any results)with LED face masks. You’ll need to wear your mask consistently for at least 1-2 months.

#red #light #masks #tested #winners #avoid

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