In celebration of its 9th anniversary, SoMe Solutions—a leading Nigerian communications and media consultancy—has unveiled The Unicorn Project, a bold give-back campaign designed to elevate one exceptional women-led brand into national visibility and long-term impact.

In partnership with PremiaBN, the initiative aims to empower underrepresented female founders through a full-spectrum brand transformation package valued at ₦20 million. This includes access to strategic PR, influencer campaigns, branding, mentorship, and business development support.

“This isn’t just a giveaway. It’s an investment in visibility, scale, and the next great African success story,” the team emphasized in the launch announcement.

What’s in It for the Winner?

The Unicorn Project is set to offer a once-in-a-lifetime brand visibility experience. One lucky business will receive:

• ₦20 million worth of brand support including PR, influencer marketing, and business strategy
• Strategic mentorship and media visibility
• Opportunities for funding and commercial partnerships
• A chance to become part of SoMe’s legacy of powerful African brand stories

From amplifying brand voice to unlocking access to business networks, the winning brand will undergo a transformation designed to elevate it into unicorn potential—figuratively and perhaps literally.

Who Can Apply?

The initiative is open to:

• Women-led brands
• Businesses based in Nigeria
• Founders with a working product or service
• Entrepreneurs with little or no previous PR experience

In short, The Unicorn Project is looking for real grit and potential—not polish. Whether you’re a bootstrapping beauty brand, a tech trailblazer, or a fashion disruptor, this is a chance to amplify your voice on a national stage.

Timeline

• Call for Applications: July 7 – August 7
• Top 20 Announcement: August 30
• Top 20 Interviews: September 3 – 5
• Finalist & Winner Announcement: September 9

Selected finalists will go through interviews, and the top brand will be revealed as the official “Unicorn” on September 9.

How to Apply

Women founders ready to take their brand to the next level can apply here:

https://forms.gle/Zy5EvqHu1RSEQcfE9

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