The fashion media world thrives on reinvention, and few institutions embody this as consistently as Vogue. For decades, the magazine has set the standard for storytelling, photography, and cultural influence. Now, a new chapter begins with the announcement of Chloe Malle as Vogue US’s new Head of Editorial Content. Naturally, the decision has sparked excitement across the industry, as Malle steps into one of the most high-profile editorial positions in fashion.

This transition signals Vogue’s ongoing evolution. While the magazine adapts to the rapid pace of digital media, it continues to honor its legacy as the ultimate authority in style. With Chloe Malle at the helm, insiders and readers alike are eager to see how she will navigate the balance between tradition and modern innovation in her new role.

Chloe Malle Takes the Helm at Vogue US

Malle, who is currently the editor of https://t.co/JfLFpHKUWD and co-host of “The Run-Through”, Vogue’s weekly fashion and culture podcast, will lead the creative and editorial direction of the title, reporting to Anna Wintour. https://t.co/CNqUFLzPHT

— Vogue Business (@voguebusiness) September 2, 2025

On Tuesday, Condé Nast confirmed that Chloe Malle has been named Vogue US’s new Head of Editorial Content, effective immediately. Reporting directly to Anna Wintour, Malle now oversees the creative and editorial direction of American Vogue. In this role, she joins ten other Heads of Editorial Content across the magazine’s global editions, highlighting Vogue’s balance of interconnected vision and localized leadership.

Malle, who previously served as editor of Vogue.com and co-host of The Run-Through podcast, has established herself as both a sharp editor and a forward-thinking storyteller. Her appointment underscores a deliberate choice by Wintour, who noted she had “one chance to get it right” when entrusting editorial responsibility for American Vogue. The move signals both continuity and innovation, as Malle steps into a position that will shape the magazine’s voice for years to come.

Anna Wintour’s Endorsement

The move comes after months of speculation over who would take Vogue’s top editorial reins. While Anna Wintour remains Vogue’s global editorial director and Condé Nast’s chief content officer, her decision to delegate day-to-day responsibilities for the U.S. edition marks a notable shift.

Wintour praised Malle for her ability to honor Vogue’s “long, singular history” while simultaneously pushing the magazine forward. She called her mentee one of Vogue’s “secret weapons,” highlighting her balance of originality, dedication, and expansive vision of fashion’s cultural influence. “I am so excited to continue working with her, as her mentor but also as her student,” Wintour added, signaling both trust and admiration.

A Career Built Within Vogue

pleased with Chloe Malle for Vogue. this kind of CV is one that deserves the top job at the magazine, she’s spent almost 15 years on this graft: pic.twitter.com/oGh7zI7nFU

— amy // ms. privileged (@diorhungry) September 2, 2025

Chloe Malle is no stranger to Vogue’s inner workings. She first joined the publication in 2011 as social editor, covering weddings, parties, and cultural events. Over time, she broadened her scope, contributing to fashion, politics, beauty, and health coverage. From 2016 to 2023, she served as a contributing editor while also editing Vogue books and overseeing special projects.

Her expertise extends beyond Vogue as well. Malle’s work has appeared in The New York Times, The Wall Street Journal, Architectural Digest, and WWD. This diverse experience highlights not only her insider’s eye for fashion but also her journalist’s skill in capturing the intersections of style, culture, and contemporary life.

Digital Growth Under Chloe Malle’s Leadership

When Malle stepped into the role of editor of Vogue.com in 2023, she quickly demonstrated her ability to drive digital transformation. Under her leadership, site traffic doubled, with significant growth in unique views, engagement, and content output, particularly around major cultural moments like the Met Gala and Vogue World.

Moreover, she introduced fresh editorial formats that resonated with readers. From editor-led newsletters to the quirky yet popular Dogue and the Vogue Vintage Guide, Malle combined innovation with a deep respect for Vogue’s legacy. Her ability to modernize the platform while maintaining the magazine’s prestige is a key reason she was selected as Vogue US’s new Head of Editorial Content.

A Personal Touch to Leadership

Despite her impressive résumé, colleagues frequently cite Malle’s warmth and sense of joy as defining qualities of her leadership. Renowned for both her creativity and dedication, she has earned respect not only for her sharp editorial eye but also for the collaborative energy she brings to the newsroom.

Reflecting on her new role, Malle expressed both excitement and humility. She shared that she feels “thrilled, and awed, to be part of fashion and media’s rapid evolution,” while also valuing that Anna Wintour remains “just down the hall as [her] mentor.”

What Chloe Malle’s Appointment Means for Vogue’s Future

The appointment of Chloe Malle underscores Vogue’s commitment to evolving with the times while preserving its iconic reputation. She brings deep knowledge of the magazine’s legacy, coupled with a proven track record in digital innovation. Under her leadership, Vogue is poised to continue blending print, digital, and experiential storytelling—strengths that have defined its success under Wintour’s global strategy.

As Vogue US’s New Head of Editorial Content, Malle faces the challenge of navigating a rapidly shifting media landscape. Yet her experience across every platform, from print and podcasts to digital features, positions her perfectly to shape the magazine’s next chapter. With Malle at the helm, Vogue is set to balance tradition with forward-thinking creativity, charting a course that honors its past while embracing the future.

American Vogue’s New Leading Voice

Fashion has always been about anticipating the next big moment, and Vogue is no exception. With Chloe Malle now steering American Vogue’s editorial voice, the magazine is poised to honor its legacy while embracing fresh, boundary-pushing ideas.

Her appointment not only establishes her as a rising force in fashion media but also reassures readers and industry insiders that Vogue will continue to lead cultural conversations. In short, with Malle at the helm, Vogue’s future promises to be as bold, imaginative, and forward-thinking as its new editorial leader.

Read Anna Wintour’s full statement…

“Fashion is the art of embracing change, but some changes run closer to one’s heart than the rest. When it came to hiring someone to edit American Vogue, letting me turn my attention more intensely to Vogue’s multifaceted growth across its global audiences and publications and events like the Met Gala and Vogue World, I knew I had one chance to get it right. I’m thrilled to announce that Chloe Malle will be the next Head of Editorial Content for our US title, leading the American magazine and guiding its digital coverage.

Chloe, who came to Vogue fourteen years ago, is widely known as the co-host of our podcast, The Run-Through, and as the editor of Vogue.com. She has done extraordinary work to increase our digital readership, winning exclusive coverage of everything from Angel Reese’s WNBA draft to Lauren Bezos’s wedding, and her interests range as widely as our readers’.

In the recent past, Chloe has commissioned a moving series of essays on grief, interviewed novelists such as Chimamanda Ngozi Adichie, reported cover stories, and launched Vogue.com’s popular and extremely serious canine feature, Dogue. She’s a voracious, engaged journalist with an intuition for women’s changing interests now—and her eye for the definitive image is exceptional.”

Featured image: Amir Hamja for The New York Times

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