I’m a beauty editor who follows some of the chicest fashion people on Instagram and TikTok, so I feel like I know a thing or two about strategic sale shopping. It’s not enough to spot a good deal, click “add to cart,” and move on. No. You have to go in with a plan. First, identify the beauty products you need to stock up on (or the ones you’ve been dying to try). Second, take social media and word-of-mouth recommendations into account (this is where those chic fashion people come into play). Third, peruse the sale section with a ruthless, “I’ll only buy the best items” attitude. In my opinion, those three steps separate elite sale shoppers from the rest.
Now’s the perfect time to practice strategic sale shopping, because Nordstrom’s Winter Sale is on now through February 17. Keep scrolling to peep the 13 on-sale beauty products I’m convinced everyone with expensive taste will buy.
Skylar
Vanilla Sky Eau De Parfum
This isn’t an average vanilla fragrance. Sure, it centers on the classic note, which gives it that warm and alluring quality vanilla-wearers love. But it’s also simultaneously fresh and spicy, thanks to notes of bergamot zest, sweet orange, cappuccino, cinnamon, and cedar. As for the formula itself, it’s vegan, hypoallergenic, and safe for sensitive skin.
Anastasia Beverly Hills
Natural & Polished Deluxe Eyebrow Kit
This Nordstrom-exclusive kit is worth $73, but it’s on sale for only $35. It contains three of Anastasia Beverly Hills’ iconic, full-size products: the Brow Wiz Mechanical Brow Pencil, the Brow Definer, and the Clear Brow Gel.
Bobbi Brown
Extra Plump Hydrating Lip Oil Duo
Another Nordstrom exclusive is this duo that contains two of Bobbi Brown’s luxe Extra Plump Hydrating Lip Oils. With moisture-boosting botanical oils and hyaluronic acid, this formula coats the lips in soothing and plumping hydration. It’s the epitome of “quiet luxury.”
PURSONIC
Facial Steamer Hot Mist Moisturizing Spa
If you’ve been wanting to add a facial steamer to your skincare routine, now’s the time. This one uses nano steam to soften and hydrate skin while helping melt away oil and other pore-clogging impurities. Plus, it turns any at-home skincare sesh into a spa-like experience.
SHARK
Speedstyle Pro Flex High-Velocity Hair Dryer
Go to the beauty side of TikTok, and I bet you’ll see Shark’s Speedstyle Pro Flex High-Velocity Hair Dryer almost immediately. This powerful hair tool cuts down drying time, protects the hair against heat damage, and includes four styling attachments. It’s also lightweight and easy to pack in a suitcase or carry-on.
Benefit Cosmetics
Chocolicious Cheeks Mini Bronzer & Blush Palette
This face palette contains Benefit’s iconic Hoola bronzing powder, as well as blush in Willa (petal pink) and Cherri (bright, yet surprisingly wearable red). It’s a foolproof way to create a flawless complexion.
Valentino
Very Valentino 24-Hour Wear Liquid Foundation
I’ve seen chic fashion people post about this designer foundation all over Instagram and TikTok. It has a semi-matte finish (think of the “cloud skin” effect), a breathable texture, and long-lasting wear (up to 24 hours).
Valentino
Rosso Valentino Refillable Lipstick
Available in matte and satin finishes, this creamy lipstick contains light-reflecting, color-boosting pearls for a more vibrant color pay-off. It’s also formulated with moisturizing oil so even the matte finishes feel comfortable on the lips.
Benefit Cosmetics
Lil’ Lash Adventures Set
I love collecting mini mascaras. I find they last just as long as full-size mascaras before getting to the point where it’s probably better to toss them than keep using them. This 3-in-1 mini mascara set is like a little tasting menu. It includes Benefit’s BADgal BANG! Volumizing Mascara, Fan Fest Fanning & Volumizing Mascara, and Mini Roller Lash Curling & Lifting Mascara.
Ellis Brooklyn
Salt Scented Body Oil
The Who What Wear beauty team loves Ellis Brooklyn’s Salt Eau de Parfum ($115) because it smells like a vacation, bottled—think florals, salty skin, and heat from the sun. This has the exact same scent, albeit in a silky, moisturizing body oil format.
NUME
Paddle Brush & Comb Set
Repeat after me: New year, new brushes. If your brush set needs a revamp, like mine does, this on-sale set is for you. It includes a paddle brush, a wide-tooth comb, and a sectioning comb, so it’s suitable for all hair types.
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