We’ve all found ourselves three hours deep in the endless, hypnotic scroll that is TikTok beauty. The algorithm feels relentless, and it’s convinced even the most veteran beauty-obsessed among us to ditch our usual lineup and buy a slew of viral beauty products. No matter what corner of the platform you’re on, there’s always a handful of game-changers — whether they’re new launches or classic slugging favorites — that are bound to pop up on your FYP, complete with glowing, unfiltered reviews that sell us on at least trying the product out.

From Clinique’s Black Honey lipstick to the rise of skin barrier repair serums, it is usually the honest takes from everyday users that convince us that these products are a necessary aesthetic investment. And, truly, they typically are.

In the past few years, TikTok hasn’t just introduced new makeup routines, beauty hacks, and trends — it has created an entire movement. Whether you’re chasing that tired make-up look, glass skin luminosity, or perfecting ghost lashes, there’s always something being shared that will alter your hair, makeup, or skin care routine. And the best part is that there are plenty of affordable options. So, we’ve rounded up all the latest viral TikTok beauty products that have taken over the app (and our vanities) below.

1. Charlotte Tilbury Hollywood Flawless Filter

Is it a filter? Is it skin care? Honestly, who cares? The point is that your skin will look like it has its own personal spotlight. It sets your makeup without caking. It blurs your skin in real life.

2. Rhode Peptide Lip Shape

Hailey Bieber’s beauty brand is still dominating trends. Though it only came out earlier this year, Rhode’s peptide lip shape quickly gained its spot as the contouring lip shaper. First, you line with this product, and then you can add a Rhode Lip Tint, and you’ve got that perfect, cushiony pout. Minimal effort, maximum vibe.

3. COSRX Snail 96 Mucin Power Essence

This has been a go-to for K-beauty lovers for quite some time, but now that it has Doechii’s stamp of approval — for skin care during a busy tour schedule, no less — it’s getting even more love.

COSRX

Advanced Snail 96 Mucin Power Essence

4. Clinique Almost Lipstick in Black Honey

Clinique’s Black Honey Lipstick has been a #BeautyTok staple for years. Best known as the lipstick Liv Tyler wore as Arwen in the Lord of the Rings franchise, it’s no surprise that videos of the popular color have gone mega-viral. We’re talking over 1.5 million likes on a single video of the lipstick.

Clinique

Almost Lipstick in Black Honey

5. Tower 28 SOS Daily Rescue Facial Spray

If your skin is throwing a fit, this is your emergency call. There’s a reason @lipsticklesbians and @teawithmd swear by this viral facial spray. It’s basically the real-life skin care version of My Big Fat Greek Wedding‘s portrayal of Windex — it calms redness, soothes irritation, and is your best friend when your barrier is freaking out. Keep it on your desk; spritz liberally.

Tower 28 Beauty

Beauty SOS Spray

6. K18 Leave-In Molecular Hair Mask

So you don’t have time for a 20-minute hair mask? No sweat, no one does! This is the four-minute miracle that repairs damage while you’re still choosing your outfit. Game over.

K18

Leave-in Molecular Repair Hair Mask

7. Maybelline’s Instant Age Rewind Eraser Multi-Use Concealer

This product has been popular for years, but this summer, Kylie Jenner dropped a couple of TikToks where she used this viral product in her makeup routine. Maybe she was born with it, or maybe it was this concealer going viral again.

Maybelline

Instant Age Rewind Eraser Multi-Use Concealer

8. Milk Makeup Cooling Water Jelly Tint

The Milk Makeup Cooling Water Jelly Tints went viral in early 2024 with fans including @glamzilla and @oliviajade, plus Sabrina Carpenter herself. This long-lasting stain works double duty, usable on your cheeks and lips.

Milk Makeup

Cooling Water Jelly Tint

9. Drunk Elephant D-Bronzi Drops

These anti-pollution sunshine drops went so viral in late 2023 and early 2024 that you could hardly find them anywhere. These are one of our personal favorite beauty products, instantly adding a subtle glow to your skin. It can easily be worn with a little moisturizer or mixed into your foundation for an instant boost of sun-like warmth.

Drunk Elephant

D Bronzi Drops

10. e.l.f. Glossy Lip Stain

If you’re a fan of low-effort makeup, TikTok has the perfect lip product for you. Lip glosses and lipsticks can require careful application and setting, which can be a hassle if you’re on the go. But, TikTok users have taken to the app to share their alternative, e.l.f. Glossy Lip Stain. The beauty gurus say all you have to do is apply and blot for long-lasting coverage, so you won’t have to reapply throughout the day.

e.l.f. Cosmetics

Glossy Lip Stain

11. Rare Beauty Lip Soufflé Matte Lip Cream

Selena Gomez really delivered when she created Rare Beauty, especially the newer lip creams. TikTok needed a matte lip that wouldn’t dry out. This mousse-like formula provides intense color with a soft, blurred finish. It gives you the drama of a matte with the comfort of a lip balm. We stan!

Rare Beauty by Selena Gomez

Lip Soufflé Matte Lip Cream

12. Etude House SoonJung 2x Barrier Intensive Cream

You can’t be on SkinTok without hearing how to keep your skin barrier happy. The one product that always pops up is SoonJung’s 2x Barrier Intensive Cream. With its hypoallergenic, fragrance-free formula, it’s the ideal moisturizer for sensitive skin.

Etude House

Soonjung 2x Barrier Intense Cream

13. The Inkey List Ectoin Hydro-Barrier Serum

Ectoin is apparently a hero ingredient of 2025 because it’s the ultimate defense against everything trying to mess with your skin. This affordable serum is basically a raincoat for your face, keeping it calm, soothed, and perfectly hydrated.

The INKEY List

Ectoin Hydro-Barrier Serum

14. Revlon Oil-Absorbing Volcanic Roller

Does your T-zone always get shiny, but you don’t want to ruin your makeup? If your answer is yes, say goodbye to buying blotting paper in bulk — this oil-absorbing roller from Revlon is here to change your life. Without ruining your makeup, this innovative tool absorbs excess oil on your skin — and prevents you from looking like a glazed donut during the day!

Revlon

Oil-Absorbing Volcanic Roller

15. Glow Recipe Watermelon Products

If “glass skin” were a liquid, this product would feel like it. Mix it with your foundation or wear it solo — either way, you’re getting that next-level luminosity. The products in question are the Watermelon Glow PHA + BHA Pore-Tight Toner and the Watermelon Glow Niacinamide Dew Drops, and together, they are a dewy dream. We know it all thanks to TikTok beauty gurus like @mikaylanogueira and @glamzillaxo, who gave them their seal of approval.

Glow Recipe

Watermelon Glow Niacinamide Dew Drops Serum

16. MONDAY SMOOTH Shampoo

Affordable, adorable, and engineered to keep your sleek-hair dreams alive — it’s the perfect mix of aesthetic and performance that TikTok couldn’t stop raving about.

17. Dyson Airwrap

While the Revlon One-Step Hair Dryer & Volumizer Hot Air Brush is still a fave on the app, Dyson’s Airwrap is also a fave for devices that give your hair the volume and bounce you want with minimal effort.

18. Beauty of Joseon Day Dew Sunscreen

The sunscreen that broke the internet by proving SPF doesn’t have to be thick or chalky. This lightweight, hydrating formula melts into your skin, leaving no white cast or greasy feel. It has been viral for years while keeping us protected from the sun’s rays!

Beauty of Joseon

Day Dew Sunscreen

19. Peter Thomas Roth’s Instant FirmX Temporary Eye Tightener

It’s been a while since the whole of TikTok flocked to one specific product, but user @trinidad1967 changed that. A while back, Trinidad posted a video using Peter Thomas Roth’s Instant FirmX Temporary Eye Tightener, showing its quasi-instant (and amazing) results in real time, which has understandably caught the app’s attention. The video accumulated more than 24 million views in five days.

Peter Thomas Roth

Instant FIRMx Eye Temporary Eye Tightener

20. Paula’s Choice 2% BHA Liquid Exfoliant

Let’s be real, it feels like this product is everywhere. You’ll see it in so many skin care routines, and TikTok beauty influencers such as @whatsonvisface rave about this product and about Paula’s Choice as a whole.

Paulas Choice 2% BHA Liquid Salicylic Acid Exfoliant

21. CHANEL LES BEIGES Healthy Glow Bronzing Cream

This cream is really the luxe-girl answer to TikTok’s cream bronzer craze. It melts like butter while adding that effortless, sun-kissed warmth. Not to mention it looks impossibly chic on your vanity.

Chanel

LES BEIGES Healthy Glow Bronzing Cream

22. Fenty Beauty Liquid Killawatt Fluid Freestyle Highlighter

We’re back to a structured highlight, and this liquid gold is leading the charge. It builds from a subtle sheen to a full-on wet look. If you want to look like you’re dripping in diamonds, this is the one.

Fenty Beauty by Rihanna

Liquid Killawatt Fluid Freestyle Highlighter

23. Laura Mercier Translucent Loose Setting Powder

This one is really an old-school classic that TikTok keeps rediscovering over and over. To be honest? It makes sense because nothing locks down an under-eye concealer quite like this product.

Laura Mercier

Translucent Loose Setting Powder

24. Sungbo Cleamy Exfoliating Towel

Here’s to another viral exfoliating product, but this one isn’t reserved for the face. Facecloths and exfoliating towels are making the rounds on the app because they also exfoliate the body. Before you jump on the bandwagon, though, make sure you read what experts have to say about the trend.

Sungbo Cleamy

Genuine Korean Exfoliating Bath Washcloth

25. Wonderskin WONDER BLADING Lip Stain Kit

This feels like one of the few lip products that survive a workout, a meal, and dessert. You paint it on, let it dry, then peel off the stencil to reveal a smudge-proof, long-lasting tint. It’s a commitment, but it’s worth it.

WONDERSKIN

WONDER BLADING Lip Stain Kit

26. MERIT The Minimalist Perfecting Complexion Stick

The product description is “it’s not a foundation or a concealer, but it’ll replace both in your makeup bag.” A bold statement, indeed, but TikTok gave this product its stamp of approval, with many commenting that the stick is simple and the coverage is buildable, meaning you can actually stop hoarding five different concealers.

MERIT

The Minimalist Perfecting Complexion Stick

27. Maybelline Lash Sensational Sky High Waterproof Mascara

Say hello to another affordable drugstore beauty product you need to add to your makeup routine if you want long and luscious lashes. The wand is everything. It somehow reaches lashes you didn’t even know you had and turns them into full-on falsies. Pick one up before they sell out (again).

Maybelline

Lash Sensational Sky High Waterproof Mascara

28. Petroleum Jelly

Are you on “slugging” and “moisture sandwich” TikTok? Read up on how to slug the correct way.

Vaseline

Pure Petroleum Jelly Original

29. Medicube’s Collagen Night Wrapping Mask

Sleep is the new skin care, and this is the cheat code. While the BIODANCE Hydro Cera-nol Real Deep Mask is always trending as an overnight sheet mask, medicube’s mask comes in a bottle and molds to your face, giving it a more “wrapping effect.” Not only will your face benefit from the collagen-rich veil overnight, but you will wake up looking like you got 12 hours of rest and drank a gallon of water.

medicube

Collagen Night Wrapping Mask

30. The Ordinary Multi-Peptide Lash and Brow Serum

With some of the biggest make-up trends being “no mascara” and “ghost lashes” this year, it makes sense that this product continues to trend on TikTok. Think of it as a luxe lash routine, but without the hefty price tag. Put down the lash extensions, pick up this little bottle, and watch your natural flutter take flight.

The Ordinary

Multi-Peptide Lash and Brow Serum

31. Hero Cosmetics Mighty Patch Original

Pimple patches truly went from a skin care step to statement pieces because of TikTok. Not only have these maintained their vitality over the years, but they’re beloved by dermatologists, too.

Hero Cosmetics

Mighty Patch Original

32. Freck Beauty’s The Original Freckle Pen

Last year, @meredithduxbury tried the viral broccoli freckle hack, but it was really Billie Eilish’s pre-show freckle pen make-up tutorial that fuelled this product’s virality.

Freck Beauty

The Original Freckle Pen

33. Eva.Nyc Kweeen Silver Glitter Spray

This glitter spray is constantly sold out because fans just can’t get enough. It’s a shimmery glitter spray designed for the hair and body, and it truly will make you shine like a pretty disco ball. Even better? The formula is non-sticky, and it includes argan oil and plant protein, which both work to hydrate the hair and skin. It’s also safe to use on all hair types (color-treated, keratin, and Brazilian).

Eva Nyc

Kweeen Silver Glitter Spray

34. ILIA Limitless Lash Mascara

This mascara is the TikTok-viral swipe that turns effortless into editorial – clean, weightless, and unapologetically fluttery.

ILIA

Limitless Lash Mascara

35. Danessa Myricks Yummy Skin Liquid Blurring Balm Setting Spray

Self-proclaimed makeup nerd @adityamadiraju put this spray to the ultimate test when showing its magical blur effects after just a few minutes on one side of the face. We think this spray is about to become even more viral, so it’s best to grab it now!

Danessa Myricks

Yummy Skin Liquid Blurring Balm Setting Spray

36. Anua Heartleaf 77 Soothing Toner

As far as toners go, you’ve probably heard of this one because it has been viral since last year and continues to be praised for its “glass skin” effects. @Songofskin also praised it for controlling sebum and removing dead skin cells.

Anua

Heartleaf 77 Soothing Toner

37. COSRX The Peptide Collagen Hydrogel Eye Patch

You’ve most certainly heard of COSRX, as the brand is always on the TikTok-viral roster. As for the eye patches, @Mikaylanogueira really raved about their de-puffing properties, which helped fuel their popularity. In fact, she didn’t just stop to put them under her eyes, but covered her face in them while praising them for their four different types of peptides.

COSRX

The Peptide Collagen Hydrogel Eye Patch

38. Haruharu Wonder Black Rice Probiotics Barrier Essence

Not only did this go viral on TikTok for its hydration and soothing capabilities, but it also gives that “glass skin” glow. Add that it’s also lightweight and simultaneously strengthens the skin barrier. What else could we possibly want in just one product? By the way, @maggieanne.n pairs this essence with her foundation to try the viral “toner essence with foundation” hack!

haruharu wonder

Black Rice Probiotics Barrier Essence

39. Saie Dew Blush

Back in 2023, @itstherealkimshady raved about this product being her favorite summertime blush. However, the blush has continued to trend on TikTok, and we know that terracotta brown lipstick is back for fall. So, it makes sense this blush is re-trending and now spicier than ever. If you want sun-kissed, terracotta blush cheeks, this is the product for you.

Saie

Dew Blush Blendable Liquid Cheek Flush

40. ELEMIS Pro-Collagen Cleansing Balm

This balm has been that girl for years — the kind of cult-favorite that quietly runs the beauty world. In 2023, @paintedbyspencer told everyone why it deserves the hype, revealing that he starts his makeup routine with it to keep the skin’s natural oils intact. And it probably continues being popular because it strikes that perfect balance!

Elemis

Pro-Collagen Cleansing Balm