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Net neutrality was back, until it wasn’t

Net neutrality was back, until it wasn’t

The fight for net neutrality never seems to be truly won or lost.

Federal net neutrality rules have been on and off for the past 15 years. The Federal Communications Commission (FCC) passed the Open Internet Order under President Barack Obama in 2010, prohibiting ISPs from blocking or throttling lawful internet traffic, the baseline rule of net neutrality. Then, at the request of those ISPs, a court blocked its rules. An updated framework was passed by the FCC in 2015, only to be overturned in 2017 under President Donald Trump’s first administration. It seemed poised for a comeback in 2024, but the victory lasted mere months before a court overturned it — kicking off a rough year for the open internet and broadband regulation as a whole.

Rather than fight the court’s ruling against net neutrality, the Trump administration’s FCC has preemptively removed the rules — without a chance for public comment. The move was part of FCC Chairman Brendan Carr’s “Delete, Delete, Delete” initiative, which aims to wipe out “unnecessary” regulations.

ISPs have long described net neutrality rules as onerous. For instance, USTelecom president and CEO Jonathan Spalter claimed the 2024 vote to reinstate the FCC’s net neutrality rules was a “counterproductive, unnecessary, and anti-consumer regulatory distraction.”

However, Matt Wood, vice president of policy and general counsel at the nonprofit Free Press, says in an interview with The Verge that ISPs often feel little financial impact from these rules, and may even already be complying with them. “A lot of cable and phone companies, when they talk to their business people and then go back to investors and to the financial analysts, they’re saying, ‘Yep, this is how we’re doing it anyway.’ So, I think a lot of their complaints about the supposed ‘burdens’ from these rules are really just ideological in nature.”

“A lot of their complaints about the supposed ‘burdens’ from these rules are really just ideological in nature.”

— Matt Wood, Free Press

Why bother with regulations if ISPs are already (theoretically) compliant? It comes down to accountability and transparency. Regulations ensure voters, not ISPs, are setting the rules of the road online — otherwise, there’s nothing to stop them from changing their operations down the line.

The FCC’s anti-regulatory agenda for telecoms reaches even further than net neutrality. Chao Jun Liu, senior legislative associate at the nonprofit Electronic Frontier Foundation (EFF), notes the FCC’s recent move to reverse Biden-era telecom cybersecurity rules. Carr’s FCC also rolled back requirements for them to provide “nutrition labels” for their broadband pricing, claiming it was “burdensome” for ISPs to display those details.

“There is very much this theme of, ISPs just want to do whatever they want to do with no limits and nobody telling them how to do it, when to do it, [or] on what timeline,” Liu tells The Verge.

Federal regulations for ISPs seem to be dissolving like wet paper, but luckily they’re not the only line of defense for consumers.

“ISPs just want to do whatever they want to do with no limits and nobody telling them how to do it.”

— Chao Jun Liu, EFF

State legislators took up net neutrality in the late 2010s, after the reversal of the FCC’s 2015 order. California’s 2018 net neutrality law, considered the nation’s gold standard, even includes some policies that were left out of the 2015 federal standards, like banning zero-rating, which allows ISPs to exempt certain apps or services from customers’ data caps. Several other states have adopted similar rules, including Washington, Oregon, Colorado, New Jersey, and Vermont.

The most recent repeal has prompted a new wave of these efforts. Maine passed a bipartisan net neutrality bill in June, without a signature from Gov. Janet Mills. A bill to expand “public utility” net neutrality rules to ISPs was also introduced in Pennsylvania in March. Similar bills were introduced in the New York state Senate and state Assembly this year as well.

ISPs have so far largely shied away from openly offering paid prioritization or conventional “fast lanes,” something supporters of net neutrality attribute at least partly to state-level regulations. “I think that state-level net neutrality laws, and the threat of new ones, has kept some of the worst outcomes in check,” says John Bergmayer, legal director at the nonprofit Public Knowledge, in a statement to The Verge.

This reluctance, however, could be changing. T-Mobile, Verizon, and AT&T all offer network slicing on their 5G networks, allowing certain customers (mainly businesses) to pay for virtual networks with higher speeds — which, while it doesn’t inherently violate net neutrality standards, could lay the groundwork for segmented networks.

State-level laws are the next target on the deregulation chopping block.

State-level laws are also the next target on the deregulation chopping block. In October, the National Telecommunications and Information Administration (NTIA) began a push to pressure states into exempting ISPs from their net neutrality laws in order to be eligible for funding from the Biden-era Broadband Equity, Access, and Deployment (BEAD) Program. In a speech at the Hudson Institute, NTIA administrator Arielle Roth called state-level net neutrality laws “a form of rate regulation,” the practice of determining what companies can charge for their services.

Accusations of rate regulation have become common, but Free Press’s Matt Wood argues that they’re overblown. While BEAD does prohibit rate regulation, state-level net neutrality laws don’t inherently fall under that label. Opponents of net neutrality “characterize any and every consumer safeguard as rate regulation when I don’t think it actually has any legitimate impact on the rates companies can charge for the services they offer in the broadband space,” says Wood.

And, again, this is part of a larger deregulatory agenda. EFF’s Chao Jun Liu pointed out similarities with efforts to leverage BEAD funds against AI regulation, including through a recently signed executive order. These attempts to connect AI regulation and broadband funding are “a new development,” says Liu. “This is very much a Brendan Carr, Trump administration special.”

At a time when broadband expansion remains vital, the Trump administration is threatening much-needed infrastructure funding to attack tech regulation. Unfortunately, despite being a bipartisan program, BEAD is where this debate is currently being played out. As Wood says, “Why are we making broadband deployment, which is pretty popular and pretty bipartisan, into yet another front in these culture wars?”

“Why are we making broadband deployment into yet another front in these culture wars?”

— Matt Wood, Free Press

Legal experts have pointed out that Roth and the NTIA don’t necessarily have the authority to preempt state-level net neutrality laws for the sake of BEAD funding. However, it seems likely the debates over those funds will delay BEAD’s rollout even further and, along with it, the program’s mission to expand broadband development, particularly to underserved communities.

So, while the tug-of-war over net neutrality regulations continues, so do issues with broadband access in the US. Internet affordability is a persistent challenge across the country, but especially in rural areas where people often have only one or two providers to choose from. BEAD was intended to help address that issue, but now could get bogged down in debate over AI regulations.

Even in areas with robust internet access, high prices are still a problem, particularly since the Affordable Connectivity Program was shut down almost two years ago. On top of that, the US is experiencing a wave of bills that could roll out widespread age verification rules online, sparking debate about privacy, censorship, and free speech.

All of this — not just the fate of net neutrality — leaves the internet in a perilous state going into 2026.

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Glow, a cybersecurity startup founded by former Meta and Snowflake executives, emerged from stealth as a unicorn, betting that artificial intelligence is reshaping how enterprises secure employee devices.

The Palo Alto-headquartered startup on Wednesday said it raised $180 million in an all-equity Series A funding round that valued it at $1.2 billion, with backing from Sequoia Capital, Cyberstarts, Greenoaks, and Redpoint Ventures, alongside participation from Index Ventures, Swish Ventures, Lux Capital, Operator Collective, and Holly Ventures. The investment made Glow one of the latest cybersecurity startups to achieve unicorn status before publicly disclosing revenue metrics.

As more enterprises deploy AI tools and attackers increasingly use generative AI to automate phishing, develop malware, and launch more sophisticated cyberattacks, companies are rethinking how they secure endpoints — from employee laptops to servers and other connected devices. Concerns have intensified since Anthropic unveiled its Mythos AI model, which the company said demonstrated advanced capabilities in identifying and exploiting software vulnerabilities, prompting broader debate over AI-assisted cyberattacks. Glow is betting that this shift requires a new approach to endpoint security.

Founded in 2025, Glow is building an endpoint security platform that helps enterprises monitor and control the software, AI agents, and developer tools running on employee devices. The startup said the platform uses specialized AI agents to continuously map enterprise environments, assess risk in real time, and enforce security policies.

“If you think of the past decade, everything was moving to the cloud and SaaS. Suddenly, AI lands on the endpoint in a way we’ve never seen,” co-founder and chief executive Roi Tiger (pictured above, center) said in an interview.

Tiger, a former Meta vice president of engineering, co-founded Glow alongside former Snowflake cybersecurity strategy head Omer Singer (pictured above, left), former Claroty vice president of research and development Ophir Arie (pictured above, right), and former Meta engineering leader Arnon Joseph. The startup’s leadership team also includes chief operating officer Emily Heath, a former chief information security officer at United Airlines and DocuSign who served on the board of Wiz through its $32 billion acquisition by Google and was previously a partner at Cyberstarts.

Even though it has only just emerged from stealth, Glow said it already has paying customers across industries including healthcare, retail, and financial services. However, it declined to disclose customer names and numbers. The startup’s typical deployments, Tiger said, span tens of thousands of employee devices across global organizations.

To power the platform, Glow uses AI models from Anthropic and Google’s Gemini through Amazon Bedrock, while building its own software to provide the models with enterprise context and improve their reliability for security tasks, Tiger told TechCrunch.

Glow’s platform, Tiger said, has already prevented malicious npm packages, third-party software components used to build applications, from being installed in customer environments, identified AI agents attempting to pull in such software, and detected employee devices where endpoint detection and response tools were missing or operating with reduced functionality.

Glow enters a crowded endpoint security market dominated by companies including CrowdStrike, Microsoft, SentinelOne, and Palo Alto Networks. Tiger said existing endpoint detection and response products focus primarily on detecting threats after they emerge, whereas Glow is designed to prevent risky software, AI agents, and developer tools from entering enterprise environments in the first place.

The startup employs nearly 100 people, about 70% of whom are in Israel and the remainder in the U.S. Whether AI-native endpoint security platforms become a distinct category remains to be seen, as enterprises are only beginning to grapple with the security implications of increasingly capable AI models.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Glow #emerges #stealth #1.2B #valuation #challenge #endpoint #security #era #TechCrunchGlow,redpoint ventures,Sequoia Capital,Meta,Greenoaks Capital,cyberstarts">Glow emerges from stealth at .2B valuation to challenge endpoint security in the AI era | TechCrunch
Glow, a cybersecurity startup founded by former Meta and Snowflake executives, emerged from stealth as a unicorn, betting that artificial intelligence is reshaping how enterprises secure employee devices.

The Palo Alto-headquartered startup on Wednesday said it raised 0 million in an all-equity Series A funding round that valued it at .2 billion, with backing from Sequoia Capital, Cyberstarts, Greenoaks, and Redpoint Ventures, alongside participation from Index Ventures, Swish Ventures, Lux Capital, Operator Collective, and Holly Ventures. The investment made Glow one of the latest cybersecurity startups to achieve unicorn status before publicly disclosing revenue metrics.







As more enterprises deploy AI tools and attackers increasingly use generative AI to automate phishing, develop malware, and launch more sophisticated cyberattacks, companies are rethinking how they secure endpoints — from employee laptops to servers and other connected devices. Concerns have intensified since Anthropic unveiled its Mythos AI model, which the company said demonstrated advanced capabilities in identifying and exploiting software vulnerabilities, prompting broader debate over AI-assisted cyberattacks. Glow is betting that this shift requires a new approach to endpoint security.

Founded in 2025, Glow is building an endpoint security platform that helps enterprises monitor and control the software, AI agents, and developer tools running on employee devices. The startup said the platform uses specialized AI agents to continuously map enterprise environments, assess risk in real time, and enforce security policies.

“If you think of the past decade, everything was moving to the cloud and SaaS. Suddenly, AI lands on the endpoint in a way we’ve never seen,” co-founder and chief executive Roi Tiger (pictured above, center) said in an interview.

Tiger, a former Meta vice president of engineering, co-founded Glow alongside former Snowflake cybersecurity strategy head Omer Singer (pictured above, left), former Claroty vice president of research and development Ophir Arie (pictured above, right), and former Meta engineering leader Arnon Joseph. The startup’s leadership team also includes chief operating officer Emily Heath, a former chief information security officer at United Airlines and DocuSign who served on the board of Wiz through its  billion acquisition by Google and was previously a partner at Cyberstarts.

Even though it has only just emerged from stealth, Glow said it already has paying customers across industries including healthcare, retail, and financial services. However, it declined to disclose customer names and numbers. The startup’s typical deployments, Tiger said, span tens of thousands of employee devices across global organizations.


To power the platform, Glow uses AI models from Anthropic and Google’s Gemini through Amazon Bedrock, while building its own software to provide the models with enterprise context and improve their reliability for security tasks, Tiger told TechCrunch.

Glow’s platform, Tiger said, has already prevented malicious npm packages, third-party software components used to build applications, from being installed in customer environments, identified AI agents attempting to pull in such software, and detected employee devices where endpoint detection and response tools were missing or operating with reduced functionality.

Glow enters a crowded endpoint security market dominated by companies including CrowdStrike, Microsoft, SentinelOne, and Palo Alto Networks. Tiger said existing endpoint detection and response products focus primarily on detecting threats after they emerge, whereas Glow is designed to prevent risky software, AI agents, and developer tools from entering enterprise environments in the first place.







The startup employs nearly 100 people, about 70% of whom are in Israel and the remainder in the U.S. Whether AI-native endpoint security platforms become a distinct category remains to be seen, as enterprises are only beginning to grapple with the security implications of increasingly capable AI models.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Glow #emerges #stealth #1.2B #valuation #challenge #endpoint #security #era #TechCrunchGlow,redpoint ventures,Sequoia Capital,Meta,Greenoaks Capital,cyberstarts

Glow, a cybersecurity startup founded by former Meta and Snowflake executives, emerged from stealth as a unicorn, betting that artificial intelligence is reshaping how enterprises secure employee devices.

The Palo Alto-headquartered startup on Wednesday said it raised $180 million in an all-equity Series A funding round that valued it at $1.2 billion, with backing from Sequoia Capital, Cyberstarts, Greenoaks, and Redpoint Ventures, alongside participation from Index Ventures, Swish Ventures, Lux Capital, Operator Collective, and Holly Ventures. The investment made Glow one of the latest cybersecurity startups to achieve unicorn status before publicly disclosing revenue metrics.

As more enterprises deploy AI tools and attackers increasingly use generative AI to automate phishing, develop malware, and launch more sophisticated cyberattacks, companies are rethinking how they secure endpoints — from employee laptops to servers and other connected devices. Concerns have intensified since Anthropic unveiled its Mythos AI model, which the company said demonstrated advanced capabilities in identifying and exploiting software vulnerabilities, prompting broader debate over AI-assisted cyberattacks. Glow is betting that this shift requires a new approach to endpoint security.

Founded in 2025, Glow is building an endpoint security platform that helps enterprises monitor and control the software, AI agents, and developer tools running on employee devices. The startup said the platform uses specialized AI agents to continuously map enterprise environments, assess risk in real time, and enforce security policies.

“If you think of the past decade, everything was moving to the cloud and SaaS. Suddenly, AI lands on the endpoint in a way we’ve never seen,” co-founder and chief executive Roi Tiger (pictured above, center) said in an interview.

Tiger, a former Meta vice president of engineering, co-founded Glow alongside former Snowflake cybersecurity strategy head Omer Singer (pictured above, left), former Claroty vice president of research and development Ophir Arie (pictured above, right), and former Meta engineering leader Arnon Joseph. The startup’s leadership team also includes chief operating officer Emily Heath, a former chief information security officer at United Airlines and DocuSign who served on the board of Wiz through its $32 billion acquisition by Google and was previously a partner at Cyberstarts.

Even though it has only just emerged from stealth, Glow said it already has paying customers across industries including healthcare, retail, and financial services. However, it declined to disclose customer names and numbers. The startup’s typical deployments, Tiger said, span tens of thousands of employee devices across global organizations.

To power the platform, Glow uses AI models from Anthropic and Google’s Gemini through Amazon Bedrock, while building its own software to provide the models with enterprise context and improve their reliability for security tasks, Tiger told TechCrunch.

Glow’s platform, Tiger said, has already prevented malicious npm packages, third-party software components used to build applications, from being installed in customer environments, identified AI agents attempting to pull in such software, and detected employee devices where endpoint detection and response tools were missing or operating with reduced functionality.

Glow enters a crowded endpoint security market dominated by companies including CrowdStrike, Microsoft, SentinelOne, and Palo Alto Networks. Tiger said existing endpoint detection and response products focus primarily on detecting threats after they emerge, whereas Glow is designed to prevent risky software, AI agents, and developer tools from entering enterprise environments in the first place.

The startup employs nearly 100 people, about 70% of whom are in Israel and the remainder in the U.S. Whether AI-native endpoint security platforms become a distinct category remains to be seen, as enterprises are only beginning to grapple with the security implications of increasingly capable AI models.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Glow #emerges #stealth #1.2B #valuation #challenge #endpoint #security #era #TechCrunchGlow,redpoint ventures,Sequoia Capital,Meta,Greenoaks Capital,cyberstarts">Glow emerges from stealth at $1.2B valuation to challenge endpoint security in the AI era | TechCrunch

Glow, a cybersecurity startup founded by former Meta and Snowflake executives, emerged from stealth as a unicorn, betting that artificial intelligence is reshaping how enterprises secure employee devices.

The Palo Alto-headquartered startup on Wednesday said it raised $180 million in an all-equity Series A funding round that valued it at $1.2 billion, with backing from Sequoia Capital, Cyberstarts, Greenoaks, and Redpoint Ventures, alongside participation from Index Ventures, Swish Ventures, Lux Capital, Operator Collective, and Holly Ventures. The investment made Glow one of the latest cybersecurity startups to achieve unicorn status before publicly disclosing revenue metrics.

As more enterprises deploy AI tools and attackers increasingly use generative AI to automate phishing, develop malware, and launch more sophisticated cyberattacks, companies are rethinking how they secure endpoints — from employee laptops to servers and other connected devices. Concerns have intensified since Anthropic unveiled its Mythos AI model, which the company said demonstrated advanced capabilities in identifying and exploiting software vulnerabilities, prompting broader debate over AI-assisted cyberattacks. Glow is betting that this shift requires a new approach to endpoint security.

Founded in 2025, Glow is building an endpoint security platform that helps enterprises monitor and control the software, AI agents, and developer tools running on employee devices. The startup said the platform uses specialized AI agents to continuously map enterprise environments, assess risk in real time, and enforce security policies.

“If you think of the past decade, everything was moving to the cloud and SaaS. Suddenly, AI lands on the endpoint in a way we’ve never seen,” co-founder and chief executive Roi Tiger (pictured above, center) said in an interview.

Tiger, a former Meta vice president of engineering, co-founded Glow alongside former Snowflake cybersecurity strategy head Omer Singer (pictured above, left), former Claroty vice president of research and development Ophir Arie (pictured above, right), and former Meta engineering leader Arnon Joseph. The startup’s leadership team also includes chief operating officer Emily Heath, a former chief information security officer at United Airlines and DocuSign who served on the board of Wiz through its $32 billion acquisition by Google and was previously a partner at Cyberstarts.

Even though it has only just emerged from stealth, Glow said it already has paying customers across industries including healthcare, retail, and financial services. However, it declined to disclose customer names and numbers. The startup’s typical deployments, Tiger said, span tens of thousands of employee devices across global organizations.

To power the platform, Glow uses AI models from Anthropic and Google’s Gemini through Amazon Bedrock, while building its own software to provide the models with enterprise context and improve their reliability for security tasks, Tiger told TechCrunch.

Glow’s platform, Tiger said, has already prevented malicious npm packages, third-party software components used to build applications, from being installed in customer environments, identified AI agents attempting to pull in such software, and detected employee devices where endpoint detection and response tools were missing or operating with reduced functionality.

Glow enters a crowded endpoint security market dominated by companies including CrowdStrike, Microsoft, SentinelOne, and Palo Alto Networks. Tiger said existing endpoint detection and response products focus primarily on detecting threats after they emerge, whereas Glow is designed to prevent risky software, AI agents, and developer tools from entering enterprise environments in the first place.

The startup employs nearly 100 people, about 70% of whom are in Israel and the remainder in the U.S. Whether AI-native endpoint security platforms become a distinct category remains to be seen, as enterprises are only beginning to grapple with the security implications of increasingly capable AI models.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Glow #emerges #stealth #1.2B #valuation #challenge #endpoint #security #era #TechCrunchGlow,redpoint ventures,Sequoia Capital,Meta,Greenoaks Capital,cyberstarts
Roblox has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.

What Is Roblox Build?

Roblox Now Wants You To Vibe Code Games
	
With over 132 million daily active users, Roblox has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.



What Is Roblox Build?







Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.



The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.



Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.




For 20 years, Roblox has been on a mission to remove limits on what gaming is – and what it can be.Today, we’re introducing Build – a new way for anyone to create a game on Roblox from their phone. And we’re expanding AI-powered tools for developers of every level.We’re doing…— David Baszucki (@DavidBaszucki) July 16, 2026




Availability, Testing, and Pricing



Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.



According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.

#Roblox #Vibe #Code #GamesRoblox

Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.

The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.

Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.

Availability, Testing, and Pricing

Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.

According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.

#Roblox #Vibe #Code #GamesRoblox">Roblox Now Wants You To Vibe Code Games
	
With over 132 million daily active users, Roblox has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.



What Is Roblox Build?







Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.



The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.



Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.




For 20 years, Roblox has been on a mission to remove limits on what gaming is – and what it can be.Today, we’re introducing Build – a new way for anyone to create a game on Roblox from their phone. And we’re expanding AI-powered tools for developers of every level.We’re doing…— David Baszucki (@DavidBaszucki) July 16, 2026




Availability, Testing, and Pricing



Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.



According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.

#Roblox #Vibe #Code #GamesRoblox

has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.

What Is Roblox Build?

Roblox Now Wants You To Vibe Code Games
	
With over 132 million daily active users, Roblox has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.



What Is Roblox Build?







Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.



The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.



Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.




For 20 years, Roblox has been on a mission to remove limits on what gaming is – and what it can be.Today, we’re introducing Build – a new way for anyone to create a game on Roblox from their phone. And we’re expanding AI-powered tools for developers of every level.We’re doing…— David Baszucki (@DavidBaszucki) July 16, 2026




Availability, Testing, and Pricing



Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.



According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.

#Roblox #Vibe #Code #GamesRoblox

Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.

The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.

Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.

Availability, Testing, and Pricing

Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.

According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.

#Roblox #Vibe #Code #GamesRoblox">Roblox Now Wants You To Vibe Code Games

With over 132 million daily active users, Roblox has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.

What Is Roblox Build?

Roblox Now Wants You To Vibe Code Games
	
With over 132 million daily active users, Roblox has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.



What Is Roblox Build?







Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.



The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.



Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.




For 20 years, Roblox has been on a mission to remove limits on what gaming is – and what it can be.Today, we’re introducing Build – a new way for anyone to create a game on Roblox from their phone. And we’re expanding AI-powered tools for developers of every level.We’re doing…— David Baszucki (@DavidBaszucki) July 16, 2026




Availability, Testing, and Pricing



Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.



According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.

#Roblox #Vibe #Code #GamesRoblox

Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.

The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.

Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.

Availability, Testing, and Pricing

Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.

According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.

#Roblox #Vibe #Code #GamesRoblox

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