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AI is forcing the data industry to consolidate — but that’s not the whole story | TechCrunch

AI is forcing the data industry to consolidate — but that’s not the whole story | TechCrunch

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The data industry is on the verge of a drastic transformation.

The market is consolidating. And if the deal flow in the past two months is any indicator — with Databricks buying Neon for $1 billion and Salesforce snapping up cloud management firm Informatica for $8 billion — momentum is building for more.

The acquired companies may range in size, age, and focus area within the data stack, but they all have one thing in common. These companies are being bought in hopes the acquired technology will be the missing piece needed to get enterprises to adopt AI.

On the surface level, this strategy makes sense.

The success of AI companies, and AI applications, is determined by access to quality underlying data. Without it, there simply isn’t value — a belief shared by enterprise VCs. In a TechCrunch survey conducted in December 2024, enterprise VCs said data quality was a key factor to make AI startups stand out and succeed. And while some of these companies involved in these deals aren’t startups, the sentiment still stands.

Gaurav Dhillon, the former co-founder and CEO of Informatica, and current chairman and CEO at data integration company SnapLogic, echoed this in a recent interview with TechCrunch.

“There is a complete reset in how data is managed and flows around the enterprise,” Dhillon said. “If people want to seize the AI imperative, they have to redo their data platforms in a very big way. And this is where I believe you’re seeing all these data acquisitions, because this is the foundation to have a sound AI strategy.”

But is this strategy of snapping up companies built before a post-ChatGPT world the way to increase enterprise AI adoption in today’s rapidly innovating market? That’s unclear. Dhillon has doubts too.

“Nobody was born in AI; that’s only three years old,” Dhillon said, referring to the current post-ChatGPT AI market. “For a larger company, to provide AI innovations to re-imagine the enterprise, the agentic enterprise in particular, it’s going to need a lot of retooling to make it happen.”

Fragmented data landscape

The data industry has grown into a sprawling and fragmented web over the past decade — which makes it ripe for consolidation. All it needed was a catalyst. From 2020 through 2024 alone, more than $300 billion was invested into data startups across more than 24,000 deals, according to PitchBook data.

The data industry wasn’t immune to the trends seen in other industries like SaaS where the venture swell of the last decade resulted in numerous startups getting funded by venture capitalists that only targeted one specific area or were in some cases built around a single feature.

The current industry standard of bundling together a bunch of different data management solutions, each with its own specific focus, doesn’t work when you want AI to crawl around your data to find answers or build applications.

It makes sense that larger companies are looking to snap up startups that can plug into and fill existing gaps in their data stack. A perfect example of this trend is Fivetran’s recent acquisition of Census in May — which yes, was done in the name of AI.

Fivetran helps companies move their data from a variety of sources into cloud databases. For the first 13 years of its business, it didn’t allow customers to move this data back out of said databases, which is exactly what Census offers. This means prior to this acquisition, Fivetran customers needed to work with a second company to create an end-to-end solution.

To be clear, this isn’t meant to cast shade on Fivetran. At the time of the deal, George Fraser, the co-founder and CEO of Fivetran, told TechCrunch that while moving data in and out of these warehouses seems like two sides of the same coin, it’s not that simple; the company even tried and abandoned an in-house solution to this problem.

“Technically speaking, if you look at the code underneath [these] services, they’re actually pretty different,” Fraser said at the time. “You have to solve a pretty different set of problems in order to do this.”

This situation helps illustrate how the data market has transformed in the last decade. For Sanjeev Mohan, a former Gartner analyst who now runs SanjMo, his own data trend advisory firm, these types of scenarios are a big driver of the current wave of consolidation.

“This consolidation is being driven by customers being fed up with a multitude of products that are incompatible,” Mohan said. “We live in a very interesting world where there are a lot of different data storage solutions, you can do open source, they can go to Kafka, but the one area where we have failed is metadata. Dozens of these products are capturing some metadata but to do their job, it’s an overlap.”

Good for startups

The broader market plays a role here too, Mohan said. Data startups are struggling to raise capital, Mohan said, and an exit is better than having to wind down or load up on debt. For the acquirers, adding features gives them better pricing leverage and an edge against their peers.

“If Salesforce or Google isn’t acquiring these companies, then their competitors likely are,” Derek Hernandez, a senior emerging tech analyst at PitchBook, told TechCrunch. “The best solutions are being acquired currently. Even if you have an award-winning solution, I don’t know that the outlook for staying private ultimately wins over going to a larger [acquirer].”

This trend brings big benefits to the startups getting acquired. The venture market is starving for exits and the current quiet period for IPOs doesn’t leave them a lot of opportunities. Getting acquired not only provides that exit, but in many cases gives these founding teams room to keep building.

Mohan agreed and added that many data startups are feeling the pains of the current market regarding exits and the slow recovery of venture funding.

“At this point in time, acquisition has been a much more favorable exit strategy for them,” Hernandez said. “So I think, kind of both sides are very incentivized to get to the finish line on these. And I think Informatica is a good example of that, where even with a bit of a haircut from where Salesforce was talking to them last year, it’s still, you know, was the best solution, according to their board.”

What happens next

But the doubt still remains if this acquisition strategy will achieve the buyers’ goals.

As Dhillon pointed out, the database companies being acquired weren’t necessarily built to easily work with the rapidly-changing AI market. Plus, if the company with the best data wins the AI world, will it make sense for data and AI companies to be separate entities?

“I think a lot of the value is in merging the major AI players with the data management companies,” Hernandez said. “I don’t know that a standalone data management company is particularly incentivized to remain so and, kind of like, play a third party between enterprises and AI solutions.”

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The new Star Wars animated series Maul: Shadow Lord is doing some very cool things with lightsabers—and not just spinning them around with reckless abandon because we’ve got Maul himself and a couple of Inquisitors who all love to do exactly that with their weapons. They look almost unlike any time we’ve seen the weapons in Lucasfilm’s past output: blades that flicker and snarl like their wielders do, living flames that carve paths of incandescent energy across the screen instead of that typically clean, minimalistic energy we see from them.

It makes Shadow Lord look even more visually impressive than it already is, and of course, the idea of lightsabers as gouts of flaming plasma is also naturally very befitting everyone’s favorite slightly pathetic but trying-his-best edgelord in a character like Maul. But it turns out Shadow Lord‘s lightsabers—Maul’s specifically—are going the extra edgelord mile. Because there’s screaming in the sound mix.

Not just any screaming either, but Sam Witwer’s own howls.

The delightfully silly factoid was revealed by the supervising sound editor for the show, David W. Collins, in a new featurette about the process of creating Shadow Lord, which also shows off Witwer performing some of his own moves for animation reference. While Lucasfilm creatives were quick to note that the show does not use mocap for its animation, and the footage was strictly as a reference point, there’s still something very funny about Witwer even giving himself some Maul tattooing makeup for the footage, to boot.

It’s long been clear that Witwer has put a lot of time and thought into his approach to Maul’s animated legacy over the past decade and a half, but now at least he’s put his vocals into it in a very different manner for Shadow Lord.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Mauls #Lightsabers #Shadow #Lord #Powered #Sam #Witwers #ScreamsMaul: Shadow Lord,sam witwer,Star Wars">Maul’s Lightsabers in ‘Shadow Lord’ Are Powered by Sam Witwer’s Screams The new Star Wars animated series Maul: Shadow Lord is doing some very cool things with lightsabers—and not just spinning them around with reckless abandon because we’ve got Maul himself and a couple of Inquisitors who all love to do exactly that with their weapons. They look almost unlike any time we’ve seen the weapons in Lucasfilm’s past output: blades that flicker and snarl like their wielders do, living flames that carve paths of incandescent energy across the screen instead of that typically clean, minimalistic energy we see from them. It makes Shadow Lord look even more visually impressive than it already is, and of course, the idea of lightsabers as gouts of flaming plasma is also naturally very befitting everyone’s favorite slightly pathetic but trying-his-best edgelord in a character like Maul. But it turns out Shadow Lord‘s lightsabers—Maul’s specifically—are going the extra edgelord mile. Because there’s screaming in the sound mix. Not just any screaming either, but Sam Witwer’s own howls. The delightfully silly factoid was revealed by the supervising sound editor for the show, David W. Collins, in a new featurette about the process of creating Shadow Lord, which also shows off Witwer performing some of his own moves for animation reference. While Lucasfilm creatives were quick to note that the show does not use mocap for its animation, and the footage was strictly as a reference point, there’s still something very funny about Witwer even giving himself some Maul tattooing makeup for the footage, to boot. It’s long been clear that Witwer has put a lot of time and thought into his approach to Maul’s animated legacy over the past decade and a half, but now at least he’s put his vocals into it in a very different manner for Shadow Lord. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Mauls #Lightsabers #Shadow #Lord #Powered #Sam #Witwers #ScreamsMaul: Shadow Lord,sam witwer,Star Wars

Maul: Shadow Lord is doing some very cool things with lightsabers—and not just spinning them around with reckless abandon because we’ve got Maul himself and a couple of Inquisitors who all love to do exactly that with their weapons. They look almost unlike any time we’ve seen the weapons in Lucasfilm’s past output: blades that flicker and snarl like their wielders do, living flames that carve paths of incandescent energy across the screen instead of that typically clean, minimalistic energy we see from them.

It makes Shadow Lord look even more visually impressive than it already is, and of course, the idea of lightsabers as gouts of flaming plasma is also naturally very befitting everyone’s favorite slightly pathetic but trying-his-best edgelord in a character like Maul. But it turns out Shadow Lord‘s lightsabers—Maul’s specifically—are going the extra edgelord mile. Because there’s screaming in the sound mix.

Not just any screaming either, but Sam Witwer’s own howls.

The delightfully silly factoid was revealed by the supervising sound editor for the show, David W. Collins, in a new featurette about the process of creating Shadow Lord, which also shows off Witwer performing some of his own moves for animation reference. While Lucasfilm creatives were quick to note that the show does not use mocap for its animation, and the footage was strictly as a reference point, there’s still something very funny about Witwer even giving himself some Maul tattooing makeup for the footage, to boot.

It’s long been clear that Witwer has put a lot of time and thought into his approach to Maul’s animated legacy over the past decade and a half, but now at least he’s put his vocals into it in a very different manner for Shadow Lord.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Mauls #Lightsabers #Shadow #Lord #Powered #Sam #Witwers #ScreamsMaul: Shadow Lord,sam witwer,Star Wars">Maul’s Lightsabers in ‘Shadow Lord’ Are Powered by Sam Witwer’s ScreamsMaul’s Lightsabers in ‘Shadow Lord’ Are Powered by Sam Witwer’s Screams The new Star Wars animated series Maul: Shadow Lord is doing some very cool things with lightsabers—and not just spinning them around with reckless abandon because we’ve got Maul himself and a couple of Inquisitors who all love to do exactly that with their weapons. They look almost unlike any time we’ve seen the weapons in Lucasfilm’s past output: blades that flicker and snarl like their wielders do, living flames that carve paths of incandescent energy across the screen instead of that typically clean, minimalistic energy we see from them. It makes Shadow Lord look even more visually impressive than it already is, and of course, the idea of lightsabers as gouts of flaming plasma is also naturally very befitting everyone’s favorite slightly pathetic but trying-his-best edgelord in a character like Maul. But it turns out Shadow Lord‘s lightsabers—Maul’s specifically—are going the extra edgelord mile. Because there’s screaming in the sound mix. Not just any screaming either, but Sam Witwer’s own howls. The delightfully silly factoid was revealed by the supervising sound editor for the show, David W. Collins, in a new featurette about the process of creating Shadow Lord, which also shows off Witwer performing some of his own moves for animation reference. While Lucasfilm creatives were quick to note that the show does not use mocap for its animation, and the footage was strictly as a reference point, there’s still something very funny about Witwer even giving himself some Maul tattooing makeup for the footage, to boot. It’s long been clear that Witwer has put a lot of time and thought into his approach to Maul’s animated legacy over the past decade and a half, but now at least he’s put his vocals into it in a very different manner for Shadow Lord. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Mauls #Lightsabers #Shadow #Lord #Powered #Sam #Witwers #ScreamsMaul: Shadow Lord,sam witwer,Star Wars

The new Star Wars animated series Maul: Shadow Lord is doing some very cool things with lightsabers—and not just spinning them around with reckless abandon because we’ve got Maul himself and a couple of Inquisitors who all love to do exactly that with their weapons. They look almost unlike any time we’ve seen the weapons in Lucasfilm’s past output: blades that flicker and snarl like their wielders do, living flames that carve paths of incandescent energy across the screen instead of that typically clean, minimalistic energy we see from them.

It makes Shadow Lord look even more visually impressive than it already is, and of course, the idea of lightsabers as gouts of flaming plasma is also naturally very befitting everyone’s favorite slightly pathetic but trying-his-best edgelord in a character like Maul. But it turns out Shadow Lord‘s lightsabers—Maul’s specifically—are going the extra edgelord mile. Because there’s screaming in the sound mix.

Not just any screaming either, but Sam Witwer’s own howls.

The delightfully silly factoid was revealed by the supervising sound editor for the show, David W. Collins, in a new featurette about the process of creating Shadow Lord, which also shows off Witwer performing some of his own moves for animation reference. While Lucasfilm creatives were quick to note that the show does not use mocap for its animation, and the footage was strictly as a reference point, there’s still something very funny about Witwer even giving himself some Maul tattooing makeup for the footage, to boot.

It’s long been clear that Witwer has put a lot of time and thought into his approach to Maul’s animated legacy over the past decade and a half, but now at least he’s put his vocals into it in a very different manner for Shadow Lord.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

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Medical experts I spoke with balked at the idea of uploading their own health data for an AI model, like Muse Spark, to analyze. “These chatbots now allow you to connect your own biometric data, put in your own lab information, and honestly, that makes me pretty nervous,” says Gauri Agarwal, a doctor of medicine and associate professor at the University of Miami. “I certainly wouldn’t connect my own health information to a service that I’m not fully able to control, understand where that information is being stored, or how it’s being utilized.” She recommends people stick to lower-stakes, more general interactions, like prepping questions for your doctor.

It can be tempting to rely on AI-assisted help for interpreting health, especially with the skyrocketing cost of medical treatments and overall inaccessibility of regular doctor visits for some people navigating the US health care system.

“You will be forgiven for going online and delegating what used to be a powerful, important personal relationship between a doctor and a patient—to a robot,” says Kenneth Goodman, founder of the University of Miami’s Institute for Bioethics and Health Policy. “I think running into that without due diligence is dangerous.” Before he considers using any of these tools, Goodman wants to see research proving that they are beneficial for your health, not just better at answering health questions than some competitor chatbot.

When I asked Meta AI for more information about how it would interpret my health information, if I provided any, the chatbot said it was not trying to replace my physician; the outputs were for educational purposes. “Think of me as a med school professor, not your doctor,” said Meta AI. That’s still a lofty claim.

The bot said the best way to get an interpretation of my health data was just to “dump the raw data,” like clinical lab reports, and tell it what my goals were. Meta AI would then create charts, summarize the info, and give a “referral nudge if needed.” In other chats I conducted with Meta AI, the bot prompted me to strip personal details before uploading lab results, but these caveats were not present in every test conversation.

“People have long used the internet to ask health questions,” a Meta spokesperson tells WIRED. “With Meta AI and Muse Spark, people are in control of what information to share, and our terms make clear they should only share what they’re comfortable with.”

In addition to privacy concerns, experts I spoke with expressed trepidation about how these AI tools can be sycophantic and influenced by how users ask questions. “A model might take the information that’s provided more as a given without questioning the assumptions that the patient inherently made when asking the question,” says Agrawal.

When I asked how to lose weight and nudged the bot towards extreme answers, Meta AI helped in ways that could be catastrophic for someone with anorexia. As I asked about the benefits of intermittent fasting, I told Meta AI that I wanted to fast five days every week. Despite flagging that this was not for most people and putting me at risk for eating disorders, Meta AI crafted a meal plan for me where I would only eat around 500 calories most days, which would leave me malnourished.

#Metas #Asked #Raw #Health #Dataand #Gave #Terrible #Advicehealth,artificial intelligence,health care,machine learning,chatbots,meta,personalized medicine">Meta’s New AI Asked for My Raw Health Data—and Gave Me Terrible AdviceMedical experts I spoke with balked at the idea of uploading their own health data for an AI model, like Muse Spark, to analyze. “These chatbots now allow you to connect your own biometric data, put in your own lab information, and honestly, that makes me pretty nervous,” says Gauri Agarwal, a doctor of medicine and associate professor at the University of Miami. “I certainly wouldn’t connect my own health information to a service that I’m not fully able to control, understand where that information is being stored, or how it’s being utilized.” She recommends people stick to lower-stakes, more general interactions, like prepping questions for your doctor.It can be tempting to rely on AI-assisted help for interpreting health, especially with the skyrocketing cost of medical treatments and overall inaccessibility of regular doctor visits for some people navigating the US health care system.“You will be forgiven for going online and delegating what used to be a powerful, important personal relationship between a doctor and a patient—to a robot,” says Kenneth Goodman, founder of the University of Miami’s Institute for Bioethics and Health Policy. “I think running into that without due diligence is dangerous.” Before he considers using any of these tools, Goodman wants to see research proving that they are beneficial for your health, not just better at answering health questions than some competitor chatbot.When I asked Meta AI for more information about how it would interpret my health information, if I provided any, the chatbot said it was not trying to replace my physician; the outputs were for educational purposes. “Think of me as a med school professor, not your doctor,” said Meta AI. That’s still a lofty claim.The bot said the best way to get an interpretation of my health data was just to “dump the raw data,” like clinical lab reports, and tell it what my goals were. Meta AI would then create charts, summarize the info, and give a “referral nudge if needed.” In other chats I conducted with Meta AI, the bot prompted me to strip personal details before uploading lab results, but these caveats were not present in every test conversation.“People have long used the internet to ask health questions,” a Meta spokesperson tells WIRED. “With Meta AI and Muse Spark, people are in control of what information to share, and our terms make clear they should only share what they’re comfortable with.”In addition to privacy concerns, experts I spoke with expressed trepidation about how these AI tools can be sycophantic and influenced by how users ask questions. “A model might take the information that’s provided more as a given without questioning the assumptions that the patient inherently made when asking the question,” says Agrawal.When I asked how to lose weight and nudged the bot towards extreme answers, Meta AI helped in ways that could be catastrophic for someone with anorexia. As I asked about the benefits of intermittent fasting, I told Meta AI that I wanted to fast five days every week. Despite flagging that this was not for most people and putting me at risk for eating disorders, Meta AI crafted a meal plan for me where I would only eat around 500 calories most days, which would leave me malnourished.#Metas #Asked #Raw #Health #Dataand #Gave #Terrible #Advicehealth,artificial intelligence,health care,machine learning,chatbots,meta,personalized medicine

Gauri Agarwal, a doctor of medicine and associate professor at the University of Miami. “I certainly wouldn’t connect my own health information to a service that I’m not fully able to control, understand where that information is being stored, or how it’s being utilized.” She recommends people stick to lower-stakes, more general interactions, like prepping questions for your doctor.

It can be tempting to rely on AI-assisted help for interpreting health, especially with the skyrocketing cost of medical treatments and overall inaccessibility of regular doctor visits for some people navigating the US health care system.

“You will be forgiven for going online and delegating what used to be a powerful, important personal relationship between a doctor and a patient—to a robot,” says Kenneth Goodman, founder of the University of Miami’s Institute for Bioethics and Health Policy. “I think running into that without due diligence is dangerous.” Before he considers using any of these tools, Goodman wants to see research proving that they are beneficial for your health, not just better at answering health questions than some competitor chatbot.

When I asked Meta AI for more information about how it would interpret my health information, if I provided any, the chatbot said it was not trying to replace my physician; the outputs were for educational purposes. “Think of me as a med school professor, not your doctor,” said Meta AI. That’s still a lofty claim.

The bot said the best way to get an interpretation of my health data was just to “dump the raw data,” like clinical lab reports, and tell it what my goals were. Meta AI would then create charts, summarize the info, and give a “referral nudge if needed.” In other chats I conducted with Meta AI, the bot prompted me to strip personal details before uploading lab results, but these caveats were not present in every test conversation.

“People have long used the internet to ask health questions,” a Meta spokesperson tells WIRED. “With Meta AI and Muse Spark, people are in control of what information to share, and our terms make clear they should only share what they’re comfortable with.”

In addition to privacy concerns, experts I spoke with expressed trepidation about how these AI tools can be sycophantic and influenced by how users ask questions. “A model might take the information that’s provided more as a given without questioning the assumptions that the patient inherently made when asking the question,” says Agrawal.

When I asked how to lose weight and nudged the bot towards extreme answers, Meta AI helped in ways that could be catastrophic for someone with anorexia. As I asked about the benefits of intermittent fasting, I told Meta AI that I wanted to fast five days every week. Despite flagging that this was not for most people and putting me at risk for eating disorders, Meta AI crafted a meal plan for me where I would only eat around 500 calories most days, which would leave me malnourished.

#Metas #Asked #Raw #Health #Dataand #Gave #Terrible #Advicehealth,artificial intelligence,health care,machine learning,chatbots,meta,personalized medicine">Meta’s New AI Asked for My Raw Health Data—and Gave Me Terrible Advice

Medical experts I spoke with balked at the idea of uploading their own health data for an AI model, like Muse Spark, to analyze. “These chatbots now allow you to connect your own biometric data, put in your own lab information, and honestly, that makes me pretty nervous,” says Gauri Agarwal, a doctor of medicine and associate professor at the University of Miami. “I certainly wouldn’t connect my own health information to a service that I’m not fully able to control, understand where that information is being stored, or how it’s being utilized.” She recommends people stick to lower-stakes, more general interactions, like prepping questions for your doctor.

It can be tempting to rely on AI-assisted help for interpreting health, especially with the skyrocketing cost of medical treatments and overall inaccessibility of regular doctor visits for some people navigating the US health care system.

“You will be forgiven for going online and delegating what used to be a powerful, important personal relationship between a doctor and a patient—to a robot,” says Kenneth Goodman, founder of the University of Miami’s Institute for Bioethics and Health Policy. “I think running into that without due diligence is dangerous.” Before he considers using any of these tools, Goodman wants to see research proving that they are beneficial for your health, not just better at answering health questions than some competitor chatbot.

When I asked Meta AI for more information about how it would interpret my health information, if I provided any, the chatbot said it was not trying to replace my physician; the outputs were for educational purposes. “Think of me as a med school professor, not your doctor,” said Meta AI. That’s still a lofty claim.

The bot said the best way to get an interpretation of my health data was just to “dump the raw data,” like clinical lab reports, and tell it what my goals were. Meta AI would then create charts, summarize the info, and give a “referral nudge if needed.” In other chats I conducted with Meta AI, the bot prompted me to strip personal details before uploading lab results, but these caveats were not present in every test conversation.

“People have long used the internet to ask health questions,” a Meta spokesperson tells WIRED. “With Meta AI and Muse Spark, people are in control of what information to share, and our terms make clear they should only share what they’re comfortable with.”

In addition to privacy concerns, experts I spoke with expressed trepidation about how these AI tools can be sycophantic and influenced by how users ask questions. “A model might take the information that’s provided more as a given without questioning the assumptions that the patient inherently made when asking the question,” says Agrawal.

When I asked how to lose weight and nudged the bot towards extreme answers, Meta AI helped in ways that could be catastrophic for someone with anorexia. As I asked about the benefits of intermittent fasting, I told Meta AI that I wanted to fast five days every week. Despite flagging that this was not for most people and putting me at risk for eating disorders, Meta AI crafted a meal plan for me where I would only eat around 500 calories most days, which would leave me malnourished.

#Metas #Asked #Raw #Health #Dataand #Gave #Terrible #Advicehealth,artificial intelligence,health care,machine learning,chatbots,meta,personalized medicine

TL;DR: Live stream the 2026 NRL for free on 9Now. Access this free streaming platform from anywhere in the world with ExpressVPN.

There are few other sports that can compete with rugby league when it comes to physicality and skill. It’s clever handling and outrageous trickery combined with absolute brutality, and that’s why we all love it.

And if you’re looking for all of that and more on a weekly basis, you should check out the NRL. It’s an electric competition featuring some of the best players and teams in the world. We’re definitely not knocking what you get in the Northern Hemisphere, but there’s something special about the National Rugby League. It feels like something wild happens every week.

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If you want to watch the 2026 NRL for free from anywhere in the world, we have all the information you need.

What is the NRL?

The National Rugby League (NRL) is a professional rugby league competition in Australasia, including clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory, and New Zealand.

Each team plays 24 matches in the regular season, with the first-placed team at the end awarded the minor premiership. This is followed by a finals series contested between the eight highest-placed teams from the regular season, culminating in the NRL Grand Final.

The defending champions are the Brisbane Broncos.

When is the 2026 NRL?

The 2026 NRL season is the 119th edition of professional rugby league in Australia and the 29th season run by the National Rugby League. This season runs from Feb. 28 to Sept. 5.

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A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).

Live stream the 2026 NRL for free with ExpressVPN.

#NRL #livestream #watch #National #Rugby #League #free">NRL 2026 livestream: How to watch National Rugby League for free TL;DR: Live stream the 2026 NRL for free on 9Now. Access this free streaming platform from anywhere in the world with ExpressVPN.There are few other sports that can compete with rugby league when it comes to physicality and skill. It’s clever handling and outrageous trickery combined with absolute brutality, and that’s why we all love it. And if you’re looking for all of that and more on a weekly basis, you should check out the NRL. It’s an electric competition featuring some of the best players and teams in the world. We’re definitely not knocking what you get in the Northern Hemisphere, but there’s something special about the National Rugby League. It feels like something wild happens every week. Mashable Deals By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use. If you want to watch the 2026 NRL for free from anywhere in the world, we have all the information you need.What is the NRL?The National Rugby League (NRL) is a professional rugby league competition in Australasia, including clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory, and New Zealand.Each team plays 24 matches in the regular season, with the first-placed team at the end awarded the minor premiership. This is followed by a finals series contested between the eight highest-placed teams from the regular season, culminating in the NRL Grand Final.The defending champions are the Brisbane Broncos. Mashable Top Stories When is the 2026 NRL?The 2026 NRL season is the 119th edition of professional rugby league in Australia and the 29th season run by the National Rugby League. This season runs from Feb. 28 to Sept. 5.How to watch the 2026 NRL for freeSelect fixtures from the 2026 NRL season are available to live stream for free on 9Now. 9Now is geo-restricted to Australia, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Australia, meaning you can unblock free live streams of the NRL from anywhere in the world.Live stream the 2026 NRL from anywhere in the world by following these simple steps:Subscribe to a streaming-friendly VPN (like ExpressVPN)Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)Open up the app and connect to a server in AustraliaVisit 9NowLive stream the 2026 NRL for free from anywhere in the world .99 only at ExpressVPN (with money-back guarantee) The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch the 2026 NRL without actually spending anything. This clearly isn’t a long-term solution, but it does give you enough time to stream select NRL fixtures before recovering your investment.If you want to retain permanent access to free streaming sites from around the world, you will need a subscription. Fortunately, the best VPN for live streaming sport is on sale for a limited time.What is the best VPN for 9Now?ExpressVPN is the best service for bypassing geo-restrictions to stream live sport on 9Now, for a number of reasons:Servers in 105 countries including AustraliaEasy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and moreStrict no-logging policy so your data is always secureFast connection speedsUp to 10 simultaneous connections30-day money-back guaranteeA two-year subscription to ExpressVPN is on sale for .40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just .99 (with money-back guarantee).Live stream the 2026 NRL for free with ExpressVPN. #NRL #livestream #watch #National #Rugby #League #free

9Now. Access this free streaming platform from anywhere in the world with ExpressVPN.

There are few other sports that can compete with rugby league when it comes to physicality and skill. It’s clever handling and outrageous trickery combined with absolute brutality, and that’s why we all love it.

And if you’re looking for all of that and more on a weekly basis, you should check out the NRL. It’s an electric competition featuring some of the best players and teams in the world. We’re definitely not knocking what you get in the Northern Hemisphere, but there’s something special about the National Rugby League. It feels like something wild happens every week.

Mashable Deals

By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.

If you want to watch the 2026 NRL for free from anywhere in the world, we have all the information you need.

What is the NRL?

The National Rugby League (NRL) is a professional rugby league competition in Australasia, including clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory, and New Zealand.

Each team plays 24 matches in the regular season, with the first-placed team at the end awarded the minor premiership. This is followed by a finals series contested between the eight highest-placed teams from the regular season, culminating in the NRL Grand Final.

The defending champions are the Brisbane Broncos.

When is the 2026 NRL?

The 2026 NRL season is the 119th edition of professional rugby league in Australia and the 29th season run by the National Rugby League. This season runs from Feb. 28 to Sept. 5.

How to watch the 2026 NRL for free

Select fixtures from the 2026 NRL season are available to live stream for free on 9Now.

9Now is geo-restricted to Australia, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Australia, meaning you can unblock free live streams of the NRL from anywhere in the world.

Live stream the 2026 NRL from anywhere in the world by following these simple steps:

  1. Subscribe to a streaming-friendly VPN (like ExpressVPN)

  2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

  3. Open up the app and connect to a server in Australia

  4. Visit 9Now

  5. Live stream the 2026 NRL for free from anywhere in the world

$12.99 only at ExpressVPN (with money-back guarantee)

The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch the 2026 NRL without actually spending anything. This clearly isn’t a long-term solution, but it does give you enough time to stream select NRL fixtures before recovering your investment.

If you want to retain permanent access to free streaming sites from around the world, you will need a subscription. Fortunately, the best VPN for live streaming sport is on sale for a limited time.

What is the best VPN for 9Now?

ExpressVPN is the best service for bypassing geo-restrictions to stream live sport on 9Now, for a number of reasons:

  • Servers in 105 countries including Australia

  • Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

  • Strict no-logging policy so your data is always secure

  • Fast connection speeds

  • Up to 10 simultaneous connections

  • 30-day money-back guarantee

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).

Live stream the 2026 NRL for free with ExpressVPN.

#NRL #livestream #watch #National #Rugby #League #free">NRL 2026 livestream: How to watch National Rugby League for free

TL;DR: Live stream the 2026 NRL for free on 9Now. Access this free streaming platform from anywhere in the world with ExpressVPN.

There are few other sports that can compete with rugby league when it comes to physicality and skill. It’s clever handling and outrageous trickery combined with absolute brutality, and that’s why we all love it.

And if you’re looking for all of that and more on a weekly basis, you should check out the NRL. It’s an electric competition featuring some of the best players and teams in the world. We’re definitely not knocking what you get in the Northern Hemisphere, but there’s something special about the National Rugby League. It feels like something wild happens every week.

Mashable Deals

By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.

If you want to watch the 2026 NRL for free from anywhere in the world, we have all the information you need.

What is the NRL?

The National Rugby League (NRL) is a professional rugby league competition in Australasia, including clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory, and New Zealand.

Each team plays 24 matches in the regular season, with the first-placed team at the end awarded the minor premiership. This is followed by a finals series contested between the eight highest-placed teams from the regular season, culminating in the NRL Grand Final.

The defending champions are the Brisbane Broncos.

When is the 2026 NRL?

The 2026 NRL season is the 119th edition of professional rugby league in Australia and the 29th season run by the National Rugby League. This season runs from Feb. 28 to Sept. 5.

How to watch the 2026 NRL for free

Select fixtures from the 2026 NRL season are available to live stream for free on 9Now.

9Now is geo-restricted to Australia, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Australia, meaning you can unblock free live streams of the NRL from anywhere in the world.

Live stream the 2026 NRL from anywhere in the world by following these simple steps:

  1. Subscribe to a streaming-friendly VPN (like ExpressVPN)

  2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

  3. Open up the app and connect to a server in Australia

  4. Visit 9Now

  5. Live stream the 2026 NRL for free from anywhere in the world

$12.99 only at ExpressVPN (with money-back guarantee)

The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can watch the 2026 NRL without actually spending anything. This clearly isn’t a long-term solution, but it does give you enough time to stream select NRL fixtures before recovering your investment.

If you want to retain permanent access to free streaming sites from around the world, you will need a subscription. Fortunately, the best VPN for live streaming sport is on sale for a limited time.

What is the best VPN for 9Now?

ExpressVPN is the best service for bypassing geo-restrictions to stream live sport on 9Now, for a number of reasons:

  • Servers in 105 countries including Australia

  • Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

  • Strict no-logging policy so your data is always secure

  • Fast connection speeds

  • Up to 10 simultaneous connections

  • 30-day money-back guarantee

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).

Live stream the 2026 NRL for free with ExpressVPN.

#NRL #livestream #watch #National #Rugby #League #free

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