Bad Bunny is not leaving Puerto Rico, and he made it official by launching his three‑month, sold‑out “No Me Quiero Ir de Aquí” residency, a celebration of Puerto Rican roots set to his album DeBÍ TiRAR MáS FOToS. More than just a concert series, it’s a love letter to La Isla del Encanto: handcrafted creations by local makers transform the arena into a living gallery, every stitch a testament to our cultural pride and resilience. This isn’t just music—it’s a powerful salute to the traditions and creativity that define what it means to be Boricua.

This summer, roughly 600,000 fans will descend on San Juan, injecting an estimated $335 million into the island’s economy. Each show presents a stage for hyper-local designers, DIY artisans, and cultural custodians, and offers an opportunity for Puerto Ricans and visitors to shop local. From pava‑inspired headpieces and jíbaro‑patterned garments to coquí‑shaped nails, Puerto Rican iconography is being reclaimed and proudly showcased to the world.

Outside the venue, Boricuas lined up, proudly wearing their heritage. For many, Bad Bunny’s residency isn’t just about chart‑topping hits; it’s the ultimate forum for self‑expression, where every night El Choli offers an opportunity to stand out.

“When it comes to concerts, we don’t hold back. It’s all about unique looks and looking our absolute best, so of course, I had to go all out,” Alonddra Pacheco tells Teen Vogue. Her handcrafted white skirt was a patchwork ode to Puerto Rico, featuring the island’s area code “787,” a tiny coquí taíno, a machete, dominoes, and the jíbaro chant “le, lo, lai.” Teaming up with her friend Kimberly—owner of local label Cuevas—Alonddra worked non‑stop from 11 a.m. to 8 p.m. to transform her outfit into a statement piece. “I didn’t just want to ‘wear’ Puerto Rico,” she explains, “I wanted to bring it to life.”