When it comes to TikTok-viral makeup, we’re always looking for what’s worth the hype. And what better measure than the Olympics? Bea Kim showed her choice of lip product at the Winter Olympics 2026 in Milan, and it’s a super popular one.

At the press conference, the Team USA snowboarder did a quick lip touch up, with the TikTok-viral Tarte Maracuja Juicy Lip Hydrating Balm Gloss. The dark red color looks like the Raspberry shade, which would be a super fitting and trendy choice for the winter.

That’s, however, not the only lip product Kim has been using during Milano Cortina 2026. She’s shared a couple of lippies that are in her rotation on her TikTok. For the opening ceremony, she used Benefit Benetint paired with her Rhode Pocket Blush, which she calls her favorite, for a monochromatic look. And while packing her practice bag, she showed another lippie. At a glance, it looks like the Tower 28 Juice Balm, which would be a rare pick since it has been discontinued, but it is one of our editor’s favorites. So, it’s safe to say Bea Kim knows her lip products.

A beauty product that’s in an Olympian’s bag is definitely something that catches our attention. Between all that the athletes do, from press conferences to training and competing, they need items that can keep up with their busy schedules and meet all their needs. Take, for example, the press-on nails Suni Lee was able to compete in at the Summer Olympics 2024. A set that can withstand an Olympics balance beam routine is pretty impressive.

As the Olympics continue to shape out, we’re sure to see a few more beauty products pop up on our screens, whether that’s at the press conferences, competitions, or athletes’ behind-the-scenes TikToks (which we hope keep coming). And we’ll keep adding their Olympian-approved beauty picks to our shopping lists.