Brain Dead is making sure streetwear stays weird. The Los Angeles label, founded in 2014 by Kyle Ng and Ed Davis, has spent the last decade reaching into the deepest, freakiest corners of culture to inspire their endlessly inventive output. The artistic collective pulls from the places you’d expect—skating, hip-hop, etc.— but also from cult films, modern art, and even pro wrestling. They’re not ones to just slap a logo on a T-shirt in their efforts to pay homage, either. Brain Dead’s flagship location, for example, is housed in an old movie theater that they’ve renovated and run killer repertory programming out of (this month, they’re hosting an excellent John Waters retrospective). And when it comes to wrestling, they don’t mess around—they founded their own promotion back in 2022, Brain Slam Wrestling, and have booked some of the best grapplers on the planet for their events. How many streetwear brands can lay claim to working with the likes of KENTA, Swerve Strickland, and Hiromu Takahashi?
The studio has also long been a partner of Adidas, regularly cranking out some of the most off-kilter collabs in the Stripes roster. This year alone, they’ve designed one of the coolest Stan Smiths we’ve seen in ages and even revived an archival Adidas bowling shoe to much acclaim. But the brand’s latest work with Adidas is a clear standout, a project that fully realizes the vision of Brain Slam.
For their new collection, Brain Dead and Adidas have taken a dive into the world of Mexican lucha libre. The drop stars multiple iterations of the Adidas Japan, a shoe the brand recently pulled from the archives to huge success as a Samba alternative. In addition to the popular low-top silhouette, Brain Dead put its spin on a high-top version that resembles a traditional wrestling boot. Each colorway features a suede flame pattern across the bottom that calls to mind the history of vibrant lucha libre mask designs. The low-tops are available in brown with yellow flames, alongside a variation with a black upper and blue flames with a white outline. The high-tops, meanwhile, come in black with white flames and olive green Adidas stripes and accents.
Prior to this release, the brands also dropped a hyper-limited black-and-white colorway of both the low and high Japan silhouettes in partnership with AEW star Brody King, who wore the boots in-ring during a recent Brain Slam event. Those editions saw a super limited release in early August.
The Brain Dead x Adidas Japan Low and High are dropping today, August 26, for $140 through Brain Dead Studios. A wider release is set for August 28 through the Adidas CONFIRMED app.
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