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Coco Gauff Named World’s Highest Paid Female Athlete for Third Straight Year

Coco Gauff Named World’s Highest Paid Female Athlete for Third Straight Year

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Coco Gauff has been named the world’s highest paid female athlete for a third consecutive year, according to Forbes’ 2025 rankings, further cementing her position as the most commercially successful figure in women’s sports. Forbes estimates Coco Gauff annual income in 2025 at approximately $33 million, a figure that continues to significantly boost her net worth as her influence on and off the court grows.

The 21-year-old American tennis star topped Forbes’ list of the world’s 20 highest-paid female athletes, which was released Tuesday and reflects earnings from both competitive performance and off-court business ventures over the past 12 months. Coco Gauff annual income in 2025 once again placed her ahead of a field dominated by tennis players, highlighting the sport’s continued financial strength at the elite level.

Tennis Players Dominate Forbes’ 2025 Earnings List

Forbes’ latest rankings show that women’s tennis continues to lead all sports in earning power. Athletes from the WTA Tour accounted for 10 of the 20 spots on the list, including four of the top five. Gauff led that group for the third straight year, with her estimated $33 million total surpassing World No. 1 Aryna Sabalenka and three-time Grand Slam champion Iga Świątek.

In compiling the rankings, Forbes calculated on-court earnings, such as prize money, bonuses, salaries, and stipends, rounded to the nearest $100,000, alongside off-court income from endorsements, licensing, appearances, and memorabilia, rounded to the nearest $1 million. The methodology again highlighted how Coco Gauff income this year is driven primarily by off-court success, a major factor in the steady rise of Coco Gauff’s net worth.

Prize Money and Titles Drive On-Court Earnings

Gauff earned an estimated $8 million in prize money during the 12-month period, fueled by a strong season that included titles at Roland Garros and Wuhan. Her performances helped her maintain a position inside the WTA’s top three and reinforced her status as one of the tour’s most consistent competitors.

Those results were instrumental in sustaining Coco Gauff earnings this year, as success at Grand Slam and WTA 1000 events continues to underpin her market value. On-court achievements remain a key contributor to Coco Gauff’s net worth, even as endorsements now make up the majority of her earnings.

Endorsements Account for Majority of Earnings

In 2025, the majority of Coco Gauff income came from endorsements, which Forbes estimated at $25 million, the highest off-court annual income of any female athlete on the list. Her endorsement portfolio includes long-standing partnerships with New Balance, Bose, and Rolex, along with a major new agreement announced this year.

A few days ago, Gauff was named a global ambassador for Mercedes-Benz, a deal that further elevated her commercial profile. The German automaker confirmed the partnership in a social media announcement, welcoming the 21-year-old as part of its global brand family. Gauff joins an elite group of ambassadors that includes tennis great Roger Federer.

The Mercedes-Benz agreement added to a growing list of premium sponsorships that continue to expand Coco Gauff’s net worth and reinforce her position as the most marketable athlete in women’s sports.

Comparison With Other Top Earners

Sabalenka ranked second on the Forbes list with an estimated $30 million in earnings. The Belarusian star recorded a historic season, setting a single-season prize money record of $15 million, including a successful U.S. Open title defense. Her off-court earnings matched her on-court total.

Świątek placed third with $25.1 million after winning 62 tour-level matches and capturing her first Wimbledon singles title. Qinwen Zheng ranked fifth with $22.6 million, driven largely by endorsement deals despite a season limited by injury.

Despite strong competition, Coco Gauff income in 2025 remained the highest annual income among all female athletes, further extending the gap between her and the rest of the field and reinforcing the scale of Coco Gauff’s net worth.

Business Ventures Add to Long-Term Value

In addition to endorsements, Gauff made a notable business move in 2025 by launching Coco Gauff Enterprises after leaving Team8, the agency co-founded by Roger Federer. The venture, powered by WME, is intended to give her greater ownership over commercial projects, brand development, and philanthropic initiatives.

The move, which marked a milestone for her in 2025, reflects a broader strategy aimed at long-term growth rather than short-term sponsorships, a factor that analysts say will continue to elevate Coco Gauff annual income and beyond while strengthening her net worth well into her post-playing career.

A Landmark Run at the Top

This year’s earnings represent a slight dip from Gauff’s estimated $34.4 million in 2024, but her continued presence above the $30 million mark places her in rare company. She remains one of only a handful of women, alongside Serena Williams and Naomi Osaka, to reach that threshold in a single year.

For the third straight season, Coco Gauff tottal income this year underscores her role as a central figure in the commercial evolution of women’s sports and confirms Coco Gauff’s net worth as one of the most significant in the modern era of tennis.

Featured image: @AthleteVanity/X

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