Coco Gauff is unstoppable. This year alone, the 21-year-old tennis star earned two Grand Slam championships, maintained her status as the highest paid female athlete for a third year in a row, and earned a coveted spot on Forbes’s “30 Under 30” list. She also became an ambassador for Miu Miu Beauty’s new fragrance, Miutine.
Alongside model Paloma Elsesser and actor and director Chloë Sevigny, Gauff joins the campaign championing a rebellious desire to play by one’s own rules. The partnership is a fitting next step for Gauff, who wore the New Balance x Miu Miu collab at several tournaments this year.
In Gauff’s social media campaign for Miutine, she defines the Miu Miu-coined term as “the space between the steps, the quiet before the serve, the knowing I don’t have to move to have momentum.” She tells Teen Vogue this was inspired by the moment just after the umpire says “play” and the crowd goes quiet. “That’s where you find yourself and the nerves go away in that moment, and it just feels like you’re on a quiet court in the backyard and not in a stadium full of people,” she says.
Below, we caught up with Gauff to talk about the campaign, the scents that help her feel energized, and more.
Teen Vogue: How would you describe Miutine?
Coco Gauff: It’s an effortlessly confident-type scent. I feel like once you spray it on, you feel it and then it settles down into something warmer with a little bit of sweetness in it, but it’s not overbearing, which is how I prefer my scent. Obviously, no one naturally smells like that, but I feel like there’s some scents that just feel effortless, and I think that’s what Miutine gives.
CG: Honestly, I try to match my fragrances to my outfits. And then once I finally got the chance to smell Miutine, it’s kind of been my everyday scent just because it feels like it’s coming out of your skin. Also, when I’m on court, I don’t like to smell anything too heavy. There’s not many scents that mix well with sweat, so I’ll just spray a little tiny bit of Miutine before I go on court, even though no one’s smelling me, but you smell yourself.
TV: What scents help you get in the zone and boost your energy on game day?
CG: I like vanilla scented things, so usually I have vanilla-scented clear lip gloss before I go on the court and that kind of just settles me down. And honestly, this is not fragrance related, but food. I like to eat a big meal before I play, so the smell of food kind of calms me down.
TV: On the opposite side of that, what scents help you unwind after a long day of training or after a competition?
CG: After a long day, I usually like to light candles. I’ve been into cinnamon-scented things with the holidays coming up. I’m in the middle of decorating my house, which is really how I unwind at the end of the day: decorating and cleaning.
TV: How would you describe your own sense of beauty? Has it evolved as you’ve grown into the spotlight?
CG: I definitely think it’s evolved a lot. When I was younger, I used to follow all the YouTube tutorials and do [different trends], but now I’ve become more comfortable with my skin. I used to put on makeup to kind of cover those features [I didn’t like], and now I feel like I put it on to emphasize what I already love about myself. I think it’s just made me more confident in who I am and feel more confident when I’m stepping out.
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