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After launching in May 2024, Dyson’s Supersonic Nural Hair Dryer immediately became a staple in the getting-ready routines of beauty gurus worldwide. Think of it as a 2.0 take on the celeb-used, O.G. Supersonic model (Beyoncé is a fan and so is Jen Atkin, hairstylist to the stars): chock-full of high-tech bells and whistles like scalp-protecting sensors, intelligent attachments that keep track of your last-used settings, and a never-before-seen Wave + Curl Diffuser. Now through March 31, all this can be yours for just $349.99 — the Nural’s lowest price ever, as part of Amazon’s Big Spring Sale extravaganza.

Clearly, the Dyson Supersonic Nural Hair Dryer is designed with your hair health in mind. Here, the TikTok-viral brand’s so-called “scalp protect mode” uses an invisible infrared beam to measure the distance between your head and the gadget. At a certain point, the function switches temps to an optimal 130°F — bypassing heat damage and sparing your mane from subsequent brittleness-slash-dryness. Another benefit besides this contribution to your tresses’ root-to-tip shine? The innovation keeps new hair growth in mint condition as you style.

The top hair dryer also boasts a special attachment that can’t be found in previous models: the aforementioned Wave + Curl Diffuser, equipped with a pronged insert that acts just like a standard diffuser for curly hair. Removing this component will activate Dome mode, which draws hair into the attachment’s bowl to dry and set waves effortlessly. “This diffuser is groundbreaking for those with type 2 or 3 curls. Rather than sending your hair up and out, it draws it into the bowl to set the hair pattern without creating frizz,” WWD Shop’s previous beauty editor, Claire Sullivan, reported during hands-on testing. “It’s amazing for a French-girl, lived-in hair look.” 

Other perks to get excited about include the power-saving “pause detect” feature, which automatically reduces the dryer’s airflow when you set it down; the fact that it’s been engineered to “reduce flakes, shedding, and balance oils,” per Dyson; the Air Multiplier technology, which boosts the gizmo’s powers by drawing in air from the outside; three speed and four heat options for controlling exactly how your ‘do ends up looking; the cold shot button for locking in all that volume in seconds; and the multitude of attachments for every kind of hair type and need. Whether you become a wide-tooth comb loyalist or start turning to the flyaway add-on whenever you’re sealing back baby hairs, the Dyson Supersonic Nural Hair Dryer will deliver those Pinterest board aspirations in spades.

As for why you should shop the trending hair styling tool specifically at Amazon, beyond that sweet, $100-off markdown? You get to claim it in Dyson’s special-edition Amber Silk colorway, while taking advantage of complimentary next-day shipping for all Prime members. At the retailer, the bestselling hair dryer is also backed by hundreds of rave reviews, with more-than-satisfied users sharing sentiments akin to the following: “This has completely cut down drying time for me, and it dries and styles in a way that’s safer for hair. Less direct heat, less heat damage, more shine. I absolutely love it and highly recommend it for straight or curly hair.”

Other Dyson offerings like the Airwrap multi-styler are known to go in and out of stock constantly (and especially during sales of such proportions), so we suspect the same fate will befall the two-year-old Dyson Supersonic Nural Hair Dryer in no time. According to Amazon, over a thousand units have already been snagged in the past month. With mere days left until the cult-favorite hair dryer goes back to full price, there’s absolutely no time to waste in scoring one for yourself.

Once you hit that “buy now” button, it will only be a matter of time until your locks become the very best versions of themselves, courtesy of Dyson’s nurturing touch.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she covered tentpole sales events and curated gift guides. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the beauty products — hair styling tools included — that you should be shopping this year.