First a confession: I own more MoonSwatches than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products—Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company’s dastardly plan all along, to lure us in, then, oh so gently, get watch fans hooked. The horological equivalent of boiling a frog. It’s worked, too—Swatch has, so far, netted hundreds of millions of dollars from MoonSwatch sales.
But while I’ve been a fan of the Omega X Swatch mashup since we reported on exactly how the hugely lucrative collaboration came to be in the first place, I have never liked the iterative Moonshine Gold versions. Employing a sliver of Omega’s exclusive 18K pale yellow gold alloy in marginally different ways on each design, they seemed almost cynical—a way of milking the MoonSwatch superfans on the hunt to complete the set.
Now, though, just when I thought I was done with MoonSwatch—having gone as far as to upgrade all of mine with official $45 color-matching rubber straps—Swatch has managed to ensnare me once again, and with a Moonshine Gold model: the new MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon.
Clumsy moniker aside, this version takes the all-white 2024 Snoopy model (WIRED’s top pick of the entire collection), mixes it with the Earthphase MoonSwatches, and replaces the inferior original strap for a superior white and blue Swatch rubber velcro one. Aesthetically, it’s definitely a win, but this is not the Cold Moon’s party trick.
On each $450 Cold Moon MoonSwatch, a snowflake is lasered onto its Moonshine Gold moon phase indicator—and, just like a real snowflake, Swatch claims each one will be completely unique. When you consider the volumes of MoonSwatches Swatch produces each year, this is no mean feat.
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![Amazon Is Sticking With ‘Rings of Power’ to the End
There’s many uncertainties in this world, but apparently the future of Prime Video’s Lord of the Rings: The Rings of Power may not be one of them. According to a source speaking to The Ankler’s Lesley Goldberg, the show’s considered a “magical halo” by Amazon CEO Jeff Bezos. As such, it’s “proteced for its run” and likely to finish out the five-season arc Amazon pitched back when it first secured the rights. Getting those rights and making the show has been pretty pricey for the company, and the first two seasons had a two-year release gap. At time of writing, the show’s third season doesn’t have a firm date beyond “sometime in 2026,” and some have generally wondered how much more life Rings of Power had left in it. Goldberg’s report also mentions a tradeoff to this five-season plan: for Rings of Power to live on, a spinoff that’d been planned for it has gotten axed. Major Prime Video shows like The Boys and Invincible have become small franchises unto themselves, and it makes sense the streamer would want to repeat that for its remaining big fantasy series. While Amazon may not get to build on Middle-earth after the show ends, Warner Bros. is determined to keep the Lord of the Rings train going with two new films: a Gollum prequel, and an interquel that also reunites the Hobbits after the events of Return of the King. [via IGN] Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Amazon #Sticking #Rings #PowerJ.R.R. Tolkien,Lord of the Rings,Rings of Power Amazon Is Sticking With ‘Rings of Power’ to the End
There’s many uncertainties in this world, but apparently the future of Prime Video’s Lord of the Rings: The Rings of Power may not be one of them. According to a source speaking to The Ankler’s Lesley Goldberg, the show’s considered a “magical halo” by Amazon CEO Jeff Bezos. As such, it’s “proteced for its run” and likely to finish out the five-season arc Amazon pitched back when it first secured the rights. Getting those rights and making the show has been pretty pricey for the company, and the first two seasons had a two-year release gap. At time of writing, the show’s third season doesn’t have a firm date beyond “sometime in 2026,” and some have generally wondered how much more life Rings of Power had left in it. Goldberg’s report also mentions a tradeoff to this five-season plan: for Rings of Power to live on, a spinoff that’d been planned for it has gotten axed. Major Prime Video shows like The Boys and Invincible have become small franchises unto themselves, and it makes sense the streamer would want to repeat that for its remaining big fantasy series. While Amazon may not get to build on Middle-earth after the show ends, Warner Bros. is determined to keep the Lord of the Rings train going with two new films: a Gollum prequel, and an interquel that also reunites the Hobbits after the events of Return of the King. [via IGN] Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Amazon #Sticking #Rings #PowerJ.R.R. Tolkien,Lord of the Rings,Rings of Power](https://gizmodo.com/app/uploads/2026/04/lotr-rings-of-power-hed-1280x853.jpg)




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