George Beke has officially joined Grammy Recording Academy’s 2025 new member class. This prestigious recognition highlights his unwavering commitment to championing African music on the global stage and shaping the future of our industry.

Geobek’s career has been marked by a relentless pursuit of artistic development and strategic market penetration for African artists. His work has not only propelled individual careers but has also significantly contributed to the broader recognition and commercial success of Afrobeats and other genres originating from the continent. His addition to the Academy’s ranks signifies a deepening commitment to global representation and diversity within the organization.

“We are thrilled to welcome George Beke to the Recording Academy,” stated a representative for the Academy. “His extensive experience, keen ear for talent, and dedication to cultural exchange make him an invaluable addition to our community of music creators and professionals. His insights will be crucial as we continue to celebrate and advocate for the diverse sounds that resonate across the globe.”

As a new member, Beke now holds the power to submit music for GRAMMY consideration, vote in the GRAMMY Awards, and advocate for creatives across the continent and beyond. This is more than a personal milestone; it’s a win for African music and a bold step forward for the culture.

“The Academy’s strength is in its diversity of genres, cultures, and voices. I’m proud to represent Africa in this community and to contribute to a global standard of musical excellence,” George Beke said after the announcement.

Geobek’s acceptance into the Academy is a powerful acknowledgement of the burgeoning influence of African music on the world stage. It reinforces the Academy’s mission to ensure that all genres and regions are represented in the Grammy Awards process, reflecting the true global nature of music.

About George Beke

George Beke is a seasoned music industry professional and the Managing Director of Geobek Entertainment, a leading company in the African music industry that looks after various arms of the music, talent, entertainment and media solutions.

George Beke is also a mentor and advisor for emerging and established creatives, helping them to develop their skills, network, and reach new audiences. He holds a BA in Audiovisual Communication from the University of Johannesburg, where he honed his skills in media production and strategic management.

With over 15 years of experience in the media industry, George Beke has a keen eye for quality, talent and creativity with a proven track record of discovering, developing and promoting talented artists, creating opportunities for continental collaborations and advocating for the African music culture.

He has worked with renowned artists such as Burna Boy, Mr Eazi, French Montana, Runtown, Harmonize, DJ Tarico and many more.

He is passionate about promoting and celebrating the diversity and richness of African music and culture, and has facilitated several global campaigns and projects that showcase the talent and creativity of African musicians. He has worked with UNICEF and Spice Girls to produce songs that advocate for girls’ rights and empowerment. He has also worked with the renowned British screenwriter, Richard Curtis not-for-profit creative communications agency, Project Everyone on the 2015 Global Goals campaigns that featured artists such as Yemi Alade, Diamond Platnumz, Sarkodie, Toofan, Mafikizolo and Sauti Sol.

George Beke is driven by a vision of uniting and empowering African musicians and showcasing their diverse and rich musical expressions to the world as he demonstrated by collaborating Burna Boy with DJ Tarico in giving the world a global hit song “Yaba Buluku (remix)” featuring Preck and Nelson Tivane from Mozambique which now gave birth to the popular fast rising music group, Yaba Buluku Boyz.

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